Pochampally Documentation and Survey Report For Rural Tourism Development For: Telangana Tourism, Indian Trust for Rural Heritage and Development By Tadaamyaham-the Design Studio, Team: Pallavi D, Vipul Bhole Regd. Add. : C-29/1, Indira Enclave, New Delhi 110013 Website: www.tadaamyaham.wix.com/tadaamyaham Research, Content Development, Photographs, Graphics: Pallavi D, Vipul Bhole (Tadaamyaham); credits mentioned otherwise Pochampally Documentation and Survey Report For Rural Tourism Development Contents Preface -3- Documentation About Pochampally -4- History -5- Demographic Overview -8- Maps -9- Rural Tourism Potential -12- Culture and People -13- Weaving Traditions -14- Weaving Process -16- Vernacular Arts and Crafts -23- Local Cuisine -27- Vernacular Architecture -28- Temples -33- House of 101 Doors -39- Natural Backdrop -40- Tourist Centre -41- Recommendations Objectives -46- Tourism Activity Interventions -47- Infrastructure Interventions -50- Tourist Centre Interventions -53- Craft Development Interventions -57- Afterword -61- Indian Trust for Rural Telangana Tourism Heritage and Development Website: www.itrhd.com Research, Content Development, Photographs, Graphics: Pallavi D, Vipul Bhole (Tadaamyaham); credits mentioned otherwise - 3 - Preface Bhoodan Pochampally defines all aspects of a Rural Tourism Destination in Telangana. While it scores high on proximity to the biggest city in the region, being a mere 46 kms away from the opulent city of Hyderabad, it holds a unique distinction in producing the world renowned Pochampally Ikat Sarees. This quintessential village settlement on the fringes of a truly global city, is greatly enriched by its weaving culture and its strong historical context. Steeped deep in culture and traditions, its welcoming embrace instantly overwhelms by its serenity and simplicity. The endearing and meditative drone of the handloom draws one effortlessly into the lives of weavers and their families. The sight of elders, man, woman and child alike, toiling away to produce the exquisite 9 yards which outlines Indian Culture in a gist, is remarkable to say the least. Adding to its unique advantages, the village boasts of a host of potential attractions for tourists. While the prominent local craft is weaving the Pochampally brand of ikat sarees, the basket weaving, pottery and music traditions in and around the village offer a lively and diverse untapped interest generating resource. At present, all the aforementioned arts are in the dire need of conservation and revival, as more and more people drift away for even marginally lucrative career options. Hence, the ongoing efforts by the Government towards holistic development initiatives for the village under the Rural Tourism Scheme. The interest points for tourism are abounding in this region, and with their merits fully explored, will ensure a sustaiable and viable model for tourism development. A very important initiation in this process, the building of a relavent Tourist Centre, has already been successfully established in the village and with further efforts it will soon be fully functional. While unexplored at the moment, another exciting and striking prospect for tourism development is the natural backdrop of the region. The flora is breathtaking and literally ubiquitous, the ponds and hillocks offer much potential. Pochampally is also a bird-watcher’s paradise, with a variety of birds flocking its many tanks and ponds. A host of temples, some new and some old, are away from the main village core and set in lovely natural environs. The horizon dotted with rocky hillocks present some promising opportunities to be explored for discovering rock formations and adventure trails (the belt being well known for these). A Report By Tadaamyaham. www.tadaamyaham,wix.com/tadaamyaham Reseach, Content Development, Photographs, Graphics: Vipul Bhole, Pallavi D - 4 - About Pochampally Pochampally is a small town in the Nalgonda District of century old design of handloom, are unrivalled in their Telangana. Situated just an hour and a half drive away refinement and thus have won the coveted Intellectual from the heart of the state capital of Hyderabad and Property Rights Protection. It is the first traditional Indian even closer to the famous Ramoji Film City, the landscape craft to receive this status of geographical branding. The quickly changes hues from the urban city lights to the design won protection in the “Geographical Indications luring green of the quintessential Indian countryside. category”. This protects the Pochampally handloom saree from unfair competition and counterfeit. Being a This handloom cluster is famous across the world for its popular choice of saree for people from both India and finesse in hand woven products in both silk and cotton. oversees, the weavers had faced stiff competition from Apart from major activity of silk sarees; it also produces cheap imitations offered by powerlooms. cotton sarees, dress materials, bed sheets, furnishing fabrics and wall hangings. Tie and dye textiles of Handloom production is a long and tedious process, Pochampally are regarded highly and command a and while many attempts have been made towards wide market both within the country and overseas. These modernization, the intricate yet the simple geometrical products are produced in the traditional pit looms, where designs achieved by the traditional processes and there are around 2000 such looms in this cluster of over handloom could not be replicated. While the craft is 20 villages. The Pochampally art of the tie and dye is unique, and it extends on to make the settlement unique, largely in the hands of famous ‘Padmasali’ weaver’s there is a rising discontent amongst the weavers as community. According to the villagers, ten years ago, they struggle to raise their standard of living and most the number of looms within the village stood at around are only able to ‘get by’ somehow. Scores of weaver 3000 with every Padmasali household having at least households have given up their looms to gather dust in one loom. Today the number of practising weavers has their lofts, in search of even marginally better prospects. gone down so rapidly that the most put the number as Many have chosen to take up small time jobs in Ramoji low as 450-500. The survey revealed that a lot of the Film City, to be guards and drivers,etc. While children or houses still have remnants of the looms packed and growing adults are no longer taught the intricacies of the tucked away in corners. weaving process. Hence the great need for traditional craft revival, most villagers give the art another 10 Pochampally Ikat tie and dye designs, woven on a years of life if all else fails. A Report By Tadaamyaham. www.tadaamyaham,wix.com/tadaamyaham Reseach, Content Development, Photographs, Graphics: Vipul Bhole, Pallavi D - 5 - History On April 18th 1951, the historic day of the very genesis of the Bhoodan movement, Vinoba entered Nalgonda district, the centre of Communist activity. The organizers had arranged Vinoba’s stay at Pochampally, a village with about 700 families at the time, of whom two- thirds were landless. Pochampally gave Vinoba a warm welcome. Vinoba went to visit the Harijan (the Untouchables) colony. By early afternoon villagers began to gather around Vinoba at Vinoba’s cottage. The Harijans asked for eighty acres of land, forty wet, forty dry for forty families that would be enough. Then Vinoba asked,”If it is not possible to get land from the government, is there not something villagers themselves could do?” To everyone’s surprise, Ram Chandra Reddy, the local landlord, got up & said in a rather excited voice: “I will give you 100 acres for these people.” At his evening prayer meeting, Ram Chandra Reddy got up & repeated his promise to offer 100 acres of land to the Harijans. This incident neither planned nor imagined was the very genesis of the Bhoodan movement & it made Vinoba think that therein lay the potentiality of solving the land problem of India. This movement later on developed into a village gift or Gramdan movement. This movement was a part of a comprehensive movement for the establishment of a Sarvodaya Society (The Rise of All socio-economic-political order), both in India & outside India. To this very day, the 18th of April is celebrated and commemorated by a Bhoodan Yagna, in Pochampally, at the Vinoba Mandir. The Statues of Acharya Vinoba Bhave and Ram Chandra Reddy are garlanded with much respect and fanfare. On the right : a photograph taken at the entrance of the Pochampally Tourist Centre. The tree depicted here marks the historic Bhoodan Movement as a witness under whose shade the sabha was organized. A Report By Tadaamyaham. www.tadaamyaham,wix.com/tadaamyaham Reseach, Content Development, Photographs, Graphics: Vipul Bhole, Pallavi D - 6 - History Inscription on the pillar: Bhoodan Gangotri Pochampalli Pujya Acharya Vinoba Bhave, A great Disciple of Mahatma Gandhi and first Satyagrahi, Launched his revolutionary Bhoodan Yagna Movement in the country with the first ‘Bhoodan Gift’ from Vedere Rama Chandra Reddy at this Holy spot on 18th April 1951. Vinoba declared this place as his second birth place. The Bhoodan Yagna which is based on Social Justice, Universal Brotherhood and Equality, heralded a new era of peaceful revolution not only in India but in the whole world. JAIJAGAT A Report By Tadaamyaham. www.tadaamyaham,wix.com/tadaamyaham Reseach, Content Development, Photographs, Graphics: Vipul Bhole, Pallavi D - 7 - History Before weaving became a flourishing occupation in Pochampally, it was renowned for producing bangles which were sold in and around Hyderabad. Historically, Pochampally was known for its cotton textiles called as “SOOSELU” (20s cotton fabric). In the 1950s and 1960s, cotton sarees were being produced in Pochampally. During the 1950s with the efforts of Andhra Pradesh leaders like Sri Konda Lakshman Bapuji, Sri Pragada Kotaiya, Sri Guntaka Narasiya and others, weavers started benefiting under co-operative movement and Handloom Cooperative Society started in Koyallagudem which is 20 kms away from Pochampally.