News Digest™ February 2013 The Premier Organization for Municipal Clerks Since 1947 Icon of the New Jersey Shore… 131 Year Old Elephant Building Lucy Lucy the Elephant is a national historic site, unique architecture of the late Victorian age, and is the most beloved tourist attraction in the Atlantic City area. Lucy faces the Ocean and invites guests to climb atop the elephant’s back for a view of the ocean and beach below. IIMC STAFF DIRECTORY BOARD OF DIRECTORS News Digest™ ADMINISTRATION PRESIDENT Professionalism • Executive Director Brenda M. Cirtin, MMC, Springfield, Missouri [email protected] In Local Government Chris Shalby [email protected] PRESIDENT ELECT Through Education Marc Lemoine, MMC, Winnipeg, Manitoba, Canada Volume LXIV No. 2 ISSN: 0145-2290 • Office Manager [email protected] Denice Cox VICE PRESIDENT February 2013 [email protected] Brenda K. Young, MMC, Nashville, Indiana Published 11 times each year the News Digest • Finance Specialist [email protected] is a publication of The International Institute of Municipal Clerks Janet Pantaleon IMMEDIATE PAST PRESIDENT 8331 Utica Avenue, Suite 200 [email protected] Colleen J. Nicol, MMC, Riverside, California Rancho Cucamonga, CA 91730 • Administrative Assistant [email protected] Chris Shalby, Publisher Maria E. Miranda DIRECTORS - 2013 EXPIRATION ([email protected]) [email protected] Linda L. Spence, MMC - I, Manchester, Vermont Emily Maggard, Editor [email protected] EDUCATION [email protected] Kimberley Rau, MMC - II, Laurel, Maryland • Associate Director of Education Telephone: 909/944-4162 • (800/251-1639) [email protected] FAX: (909/944-8545) Jennifer Ward Tiny B. Washington, CMC - III, Columbus, Georgia E-mail: [email protected] [email protected] [email protected] • Communications Coordinator Debra Batliner, MMC - V, Simpsonville, Kentucky Founded in 1947, IIMC has more than 60 years of experience [email protected] Emily Maggard improving the professionalism of Municipal Clerks. IIMC Stephanie Kalasz, CMC- VIII, Moscow, Idaho has more than 9,500 members representing towns, small [email protected] [email protected] municipalities and large urban jurisdictions of more than several million people. • Verification Specialist Kristie L. Smithers, MMC - IX, Wasilla, Alaska A portion of your annual membership dues goes toward Ashley Carroll [email protected] publishing and distributing the monthly News Digest. [email protected] DIRECTORS - 2014 EXPIRATION MEMBERSHIP Vincent Buttiglieri, CMC -- II, Township of Ocean, New Jersey IIMC is affiliated with 49 U.S., & Nine Canadian Associations. • Director of Member Services [email protected] National affiliations: Janis Daudt Mary J. Kayser, TRMC, MMC - IV, Fort Worth, Texas • ATAM (Portugal) • JOSZ (Hungary) [email protected] [email protected] • IAM (Israel) • SLCC (England) Roxanne Schneider, MMC - VI, Dysart, Iowa • UDITE (Europe) • VVG (The Netherlands) • Member Services Representative [email protected] • IMASA (South Africa) • SOLAR (Scotland) Tammy Schultz Kittie Kopitke, MMC - VII, Streamwood, Illinois • NAMCB (Bulgaria) • ADSO (England) [email protected] [email protected] Donna Geho, CMC -- VIII, Glenrock, Wyoming Accounting & Association Inside… [email protected] • Software Group President’s Message ....................................................................3 Gail E. Pomroy, MMC -- X, Conception Bay South, NF, Canada A Google Analytics For Local Governments ..................................4 Pilar Archer [email protected] Can Social Media REALLY Aid Open Governance? .........................6 [email protected] Samantha Shippen -- XI, Seaford, East Sussex, UK Hurrican Sandy News ..................................................................7 [email protected] Computerized Business Solutions Can You Stress Your Way to Success? ............................................8 • Doug Griffith DIRECTORS - 2015 EXPIRATION The Physics of Information Governance .......................................9 [email protected] Shawn Cullinane, MMC - I, Lindenhurst, New York A Conversation with a Reluctant Jedi: Mr. James P. Mullan ........10 [email protected] Internatioal Exchange Program - Kelly J. Lovette, CMC -- III, Goose Creek, South Carolina Islington, United Kingdom ..................................................12 [email protected] NHPRC Grant to CoSA for Promoting Electronic Patty Dupuis, MMC - IV, Breaux Bridge, Louisiana Records Best Practices and Tools ..........................................14 [email protected] Tips on Aspiration, Before Expiration .........................................16 Terri Kowal, MMC - V, Auburn Hills, Michigan Atlantic City Conference Spread ................................................18 [email protected] IIMC and AMCTO Sign Affiliation Agreement .............................20 Linda Rappe, CMC - VI, Kasson, Minnesota City Clerk Mendoza’s Office, Ladder Up Partner [email protected] to Help Student Receive Thousands in Financial Aid ..................22 Lana McPherson, MMC - VII, De Soto, Kansas RSF Influences New High Performance Buildings ......................24 [email protected] IIMC Region III Conference ........................................................30 Joann Tilton, MMC - IX, Manteca, California Award-winning San Francisco Filmmakers [email protected] Document Groundbreaking Program ........................................32 Recruit-A-New Member ............................................................35 www.iimc.com Ronny Frederickx XI, Essen, Belgium Recruit-A-New-IIMC Member Application .................................36 [email protected] Copyright 2013 by the Conference Registration Form ...................................................37 Calendar of Events ....................................................................38 International Institute of Municipal Clerks. All rights reserved. 2 February 2013 IIMC News DigestIIMC President’s Message Brenda Cirtin, MMC IIMC President, 2012-2013 If you ‘Google’ February, the month of…you will forward. So, go to the website (www.iimc.com), select be amazed at what you see! What I was surprised at is “Committee,” decide which ones you would like to serve one, some of the things that people celebrate, and two, on, complete the application and submit it. We’ll put you that two of the most important things to do in Febru- to work, I promise! ary weren’t even on the list. Those being - sign up for In just three short months, we’ll be getting ready to an IIMC Committee and make your plans to attend the head to Atlantic City. In January, I was privileged to be a Annual Conference in May! Can you imagine those two part of the celebration of the 30th Anniversary of Region important things NOT being included? II. At that meeting, I heard once again, how hard the As many of you know, the work of IIMC is accom- New Jersey Clerks are working to ensure that everyone plished through its many Committees. During the month has a wonderful time at the Annual Conference. They, of February, the Executive Committee begins in earnest along with Region II, are promising a very strong educa- to look at the goals and objectives for the coming year, tional program, and some fun to go along with it! Don’t and to determine the makeup of the various Commit- forget, once the IIMC room block is gone, you will have tees. While there are things that come up during the to deal directly with the hotel. IIMC will not be able to year, there are core issues that the Committees work guarantee the same fantastic rate we currently have. on all year long. It is important that the members are Don’t wait; make your plans today! active and involved to ensure that IIMC keeps moving Keep Your Eye on the Ball! Atlantic City golf courses have become one of the most popular Atlantic City attractions for visitors to Atlantic City. In March 2009, Atlantic City was ranked among the “Top 10 Golf Cities in America” by ForbesTraveler. com. Atlantic City’s golf courses are among the best in the entire Northeast, as all of them have been rated by Golf Digest’s best places to play. Atlantic City can provide golfers with more choices and make it easier for you to plan a New Jersey golf vacation like no other. Golf course members and hotels in Atlantic City both offer custom golf vacations, pack- age pricing including tee times, air travel and car rentals, plus easy online booking or with a simple phone call. Choose Atlantic City golf courses featuring bayside links, undulating pine-bordered fairways or picturesque large greens surrounded by sandy white bunkers. February 2013 3 A Google Analytics IIMC News DigestIIMC For Local Governments Want to know if you’re fixing potholes well or Revelstone’s software, Compass, lets municipali- responding to 911 fast enough? A new piece of software ties track key metrics in a variety of areas, including called Compass can track your progress and compare you sanitation, police, fire, and road issues. On the police to neighboring municipalities, bringing some aspects of side of things, for example, that might mean tracking the smart city to smaller towns. the average response time to 911 calls and the percent- age of crimes cleared by arrest. “The economy has been inShare ruthless, and the new norm is do more with less. No Sometimes it seems like major cities around the municipality has the same resources they had in the past. world announce big-data-driven initiatives