CITY AND COUNTY OF SAN FRANCISCO EDWIN M. LEE, MAYOR OFFICE OF SMALL BUSINESS REGINA DICK-ENDRIZZI, DIRECTOR Legacy Business Registry Staff Report HEARING DATE FEBRUARY 13, 2017 REAL FOOD COMPANY Application No.: LBR-2016-17-040 Business Name: Real Food Company Business Address: 2140 Polk Street District: District 3 Applicant: Stephanie Hong, CEO Nomination Date: November 7, 2016 Nominated By: Supervisor Aaron Peskin Staff Contact: Richard Kurylo [email protected] BUSINESS DESCRIPTION Real Food Company is an independent small business selling natural, organic, non-GMO, and gourmet foods in the Russian Hill neighborhood since 1976, although the business has operated in other locations since 1969. The other business locations have since closed. Referred to as an “everyday farmer’s market,” Real Food Company offers natural and locally-sourced foods, including bulk food options, produce, and nutritional supplements to customers of the Russian Hill neighborhood and surrounding areas including Cow Hollow, Nob Hill, and Pacific Heights. The neighborhood market features a natural meat department, non-GMO and organic dairy, artisan cheeses, beer, and wine, and its inventory includes a number of local brands such as Niman Ranch, Guayaki, Nutiva, Amy’s Natural Foods, Alter Eco, and Numi Tea. The business prides itself in serving as an incubator for up-and-coming local, independently-owned food companies. CRITERION 1: Has the applicant operated in San Francisco for 30 or more years, with no break in San Francisco operations exceeding two years? Yes, the applicant has operated in San Francisco for 30 or more years, with no break in San Francisco operations exceeding two years: 1023 Stanyan Street from 1969 to 2002 (33 years) 3939 24th Street from 1970 to 2002 (32 years) 2140 Polk Street from 1976-Present (2017) (41 years) 3060 Fillmore Street from 1997-2016 (19 years) CRITERION 2: Has the applicant contributed to the neighborhood's history and/or the identity of a particular neighborhood or community? Yes, the applicant has contributed to the Russian Hill neighborhood’s history and identity. 1 DR. CARLTON B. GOODLETT PLACE, ROOM 110, SAN FRANCISCO, CALIFORNIA 94102-4681 (415) 554-6134 / www.sfosb.org / [email protected] CITY AND COUNTY OF SAN FRANCISCO EDWIN M. LEE, MAYOR OFFICE OF SMALL BUSINESS REGINA DICK-ENDRIZZI, DIRECTOR The Historic Preservation Commission recommended the applicant as qualifying, noting the following ways the applicant contributed to the neighborhood's history and/or the identity of a particular neighborhood or community: • Real Food Company has served area residents as a walkable option for natural, local, and organic groceries for 48 years, and its historic storefront continues to contribute to the character and identity of the neighborhood. • The business is associated with the tradition of independently-owned, local, walkable food markets and offers natural, organic, and local groceries for neighborhood residents. • The 1930 property is considered a “Category B Property” for the purposes of the California Environmental Quality Act (CEQA). The building was recently evaluated by the Planning Department as part of its Neighborhood Commercial Buildings Survey, and was found to be individually significant for the architectural design of its storefront; the Survey, however, has not yet been adopted by the City. • The business has been cited in the following publications: SF Chronicle, 9/22/11-9/25/11, “Kimball Allen Obituary.” SF Gate, 10/29/2011, “Kimball Allen, opened Kimball's East, dies,” by Carolyn Jones. CRITERION 3: Is the applicant committed to maintaining the physical features or traditions that define the business, including craft, culinary, or art forms? Yes, Real Food Company, it is committed to maintaining the physical features and traditions that define its legacy of offering natural, local, and organic groceries to the Russian Hill neighborhood and surrounding areas. HISTORIC PRESERVATION COMMISSION RECOMMENDATION The Historic Preservation Commission recommends that Real Food Company qualifies for the Legacy Business Registry under Administrative Code Section 2A.242(b)(2) and recommends safeguarding of the below listed physical features and traditions. Physical Features or Traditions that Define the Business: • Tradition of offering of natural and locally-sourced foods, including bulk food options, fresh produce, natural meats, dairy, artisan cheeses, beer, and wine. • Practice of serving as an incubator for up-and-coming local, independently-owned food companies. • Historic storefront, including aluminum sash, angled vestibule entry, and transom, as well as historic tile at the bulkhead. • Vertically-divided transom with turned mullions and rounded cut corners and applied ornament at the recessed area. STAFF RECOMMENDATION Staff recommends that the San Francisco Small Business Commission include Real Food Company currently located at 2140 Polk Street in the Legacy Business Registry as a Legacy Business under Administrative Code Section 2A.242. Richard Kurylo, Manager Legacy Business Program 1 DR. CARLTON B. GOODLETT PLACE, ROOM 110, SAN FRANCISCO, CALIFORNIA 94102-4681 (415) 554-6134 / www.sfosb.org / [email protected] CITY AND COUNTY OF SAN FRANCISCO EDWIN M. LEE, MAYOR OFFICE OF SMALL BUSINESS REGINA DICK-ENDRIZZI, DIRECTOR Small Business Commission Draft Resolution HEARING DATE FEBRUARY 13, 2017 REAL FOOD COMPANY LEGACY BUSINESS REGISTRY RESOLUTION NO. _________________________ Application No.: LBR-2016-17-040 Business Name: Real Food Company Business Address: 2140 Polk Street District: District 3 Applicant: Stephanie Hong, CEO Nomination Date: November 7, 2016 Nominated By: Supervisor Aaron Peskin Staff Contact: Richard Kurylo [email protected] ADOPTING FINDINGS APPROVING THE LEGACY BUSINESS REGISTRY APPLICATION FOR REAL FOOD COMPANY, CURRENTLY LOCATED AT 2140 POLK STREET. WHEREAS, in accordance with Administrative Code Section 2A.242, the Office of Small Business maintains a registry of Legacy Businesses in San Francisco (the "Registry") to recognize that longstanding, community- serving businesses can be valuable cultural assets of the City and to be a tool for providing educational and promotional assistance to Legacy Businesses to encourage their continued viability and success; and WHEREAS, the subject business has operated in San Francisco for 30 or more years, with no break in San Francisco operations exceeding two years; or WHEREAS, the subject business has operated in San Francisco for more than 20 years but less than 30 years, has had no break in San Francisco operations exceeding two years, has significantly contributed to the history or identity of a particular neighborhood or community and, if not included in the Registry, faces a significant risk of displacement; and WHEREAS, the subject business has contributed to the neighborhood's history and identity; and WHEREAS, the subject business is committed to maintaining the physical features and traditions that define the business; and WHEREAS, at a duly noticed public hearing held on February 13, 2017, the San Francisco Small Business Commission reviewed documents and correspondence, and heard oral testimony on the Legacy Business Registry application; therefore 1 DR. CARLTON B. GOODLETT PLACE, ROOM 110, SAN FRANCISCO, CALIFORNIA 94102-4681 (415) 554-6134 / www.sfosb.org / [email protected] CITY AND COUNTY OF SAN FRANCISCO EDWIN M. LEE, MAYOR OFFICE OF SMALL BUSINESS REGINA DICK-ENDRIZZI, DIRECTOR BE IT RESOLVED that the Small Business Commission hereby includes Real Food Company in the Legacy Business Registry as a Legacy Business under Administrative Code Section 2A.242. BE IT FURTHER RESOLVED that the Small Business Commission recommends safeguarding the below listed physical features and traditions at Real Food Company: Physical Features or Traditions that Define the Business: • Tradition of offering of natural and locally-sourced foods, including bulk food options, fresh produce, natural meats, dairy, artisan cheeses, beer, and wine. • Practice of serving as an incubator for up-and-coming local, independently-owned food companies. • Historic storefront, including aluminum sash, angled vestibule entry, and transom, as well as historic tile at the bulkhead. • Vertically-divided transom with turned mullions and rounded cut corners and applied ornament at the recessed area. ______________________________________________________________________________________ I hereby certify that the foregoing Resolution was ADOPTED by the Small Business Commission on February 13, 2017. _________________________ Regina Dick-Endrizzi Director RESOLUTION NO. _________________________ Ayes – Nays – Abstained – Absent – 1 DR. CARLTON B. GOODLETT PLACE, ROOM 110, SAN FRANCISCO, CALIFORNIA 94102-4681 (415) 554-6134 / www.sfosb.org / [email protected] SMALL BUSINESS COMMISSION CITYAND COUNTYOF SAN FRANCISCO M ARK DWIGHT, PRESIDENT EDWIN M. LEE, M AYOR REGINA D ICK-E NDRIZZI, D IRECTOR Legacy Application Review Business Registry Sheet Application No.: LBR-2016-17-040 Business Name: Real Food Company Business Address: 2140 Polk Street District: District 3 Applicant: Stephanie Hong, CEO Nomination Date: November 7, 2016 Nominated By: Supervisor Aaron Peskin CRITERION 1: Has the applicant has operated in San Francisco for 30 or more years, with no break in SanFranciscooperationsexceedingtwoyears? X Yes No 1023 Stanyan Street from 1969 to 2002 (33 years) 3939 24th Street from 1970 to 2002 (32 years) 2140 Polk Street