1....-.0 141.111111111....00i. 1,a...r ..- i . I m... W i IÍ w, rr. 9+ WABC, WPLJ Pack Powerful INSIDE: Punch For Cap Cities/ABC PREDICT BANKERS Talk station with best -ever numbers, 'f LJ $12 BILLION RADIO highest since '88 in Spring '93 Arbitron BIZ BY '97 Patience is a virtue ... just WABC PD John Mainelli re- The Veronis Suhler industry ask the execs at Capital Cities/ ported increases in all day - main- forecast projects radio revenues ABC flagship Talk station parts, led by afternoon WABC /New York, which - 12 stay Bob Grant's 1.4-share gain. to grow to $12 billion by 1997, years after switching to the for- The third -place Yankees con- and music business volume to hit mat - burst into the Top 5, ac- tributed to an average one -point to the just-released rise in evenings and weekends, $13 billion. cording Page 4 Spring '93 Arbitron. Across the SPRING ARBITRONS /See Page 24 hall at WPLJ, the adult- slanted CHR scored its best numbers in five years. New York WI '91 Sp '93 WSM OFFERS LABELS WRKS (UC) 5 4 5.8 INFOMERCIAL TIME Midwest Radio Stations Try To WLTW (AC) 5:( 5.2 WABC (Talk) 3.3 4.8 Nashville labels are weighing the WCBS-FM (Gold) 4.. 48 4.4 4.7 merits of buying half -hour From Devastating Floods WBLS (UC) Dry Out WXRK (CR) 3. 3 4.1 "infomercial" blocks offered by 3.T 4.0 stations setting up relief efforts WPLJ (CHR) yet; some 3 powerful Country outlet WSM- No lasting outages WHTZ (CHR) 3. 3.8 3. 7 3.6 Radio stations in the huge turning to the air, staffers were Tuesday (7/13) deadline. Some WQHT (CHR) AM & FM /Nashville. 4.) 3.5 Mississippi River basin have, forced to broadcast for several of that programming has been WOR (Talk) Page 33 on AC sister KLYF. for the most part, stayed dry de- hours from the lobby of their simulcast 24; information Full results, Page spite incredible flooding. An building - the only location "We've become Page 3 PD/ Top 12 morning shows, R&R poll of key stations in the where engineers could reach central for the city," said Quad Cities, Des Moines, and live electrical lines. Even after morning co-host Van Harden. St. Louis markets uncovered no returning to the studios, power The station has stretched LATEST STOPSET & lasting outages, and most of the restrictions forced the staff to shifts to ensure adequate staff- ROTATION TIPS stations are itching to flip into work with limited lighting. ing - Harden worked an 11- June Revenue community service mode once All -Flood Format hour airshift Sunday. In addi- CHR and UC programmers detail the waters subside. tion, sales and accounting peo- wall-to- Report Hopeful how they construct their Among the cities most af- The station began ple were brought in to answer so far: Des Moines, wall flood coverage late Satur- phone calls. Radio ad revenues in June and rotate their music fected listener stopsets contaminated day (7/10) and was still oper- are up in the vast majority of where flooding FLOOD /See Page 24 to lure today's listener. the water supply, forcing resi- ating in that mode at R&R's markets, according to early re- Page 29, 31 dents to obtain bottled drinking turns reported to Miller, Kap- water. lan, Arase & Co. N/T WHO /Des Moines went Based on 71 markets, local dark briefly last Sunday (7/11) billings are up in 54 markets as Des Moines River flood wa- (74% ) and down in 17 markets . up QUESTIONS THAT WILL ters covered seven of the city's (26% ) National dollars are electrical substations. After re- in 50 markets (70 %ì and down GENERATE ANSWERS in 21 (30 %). Total cash rev- 75% of the Selling isn't telling - it's enues are up in markets. asking, Irwin Pollack maintains. Group W, Viacom National revenues are up He supplies 12 questions to ask sharply in several markets in Houston, the Southeast, particularly in your clients that will improve Swap the Carolinas, where national your sales results. DC Radio Stations business increased by more than 20 %. Page 16 van at edge of flood- ravaged road in Rock Island, IL. In the largest duopoly swap to WPXR station -George Nadel Rivin, CPA date, Viacom has agreed to trade KIKK -AM & FM /Houston for Group W's WCPT & WCXR/ IN THE NEWS... Washington, creating duopolies for both groups. The KIRK Exposes Conservative Jay Stevens OM, Sam Rogers combo is valued at $40 million Talk Radio Survey Station Mgr. at WPGC /DC and the DC duo at $20 million, so Group W will also cut Viacom a Bent Among Listeners; Hosts In Middle Bill Stoeffhaas GM, check for $20 million. Pam Mandelker GSM at "With this acquisition, we're Times Mirror study says talk fans wary of government institutions KASP & WKBQ /St. Louis. creating one of the most power- ful station combinations in the A new study has confirmed more critical of government in- 50% listen to Talk radio "regu- Ron Oberman Exec. VP /A &R nation," said Group W Radio what most Talk radio profes- stitutions - including President larly or sometimes" and 8% for MCA President Dan Mason. sionals already knew: The opin- Bill Clinton - than the public at have called to voice their opin- by callers don't large. ions. Steve Godofsky named VP /GM By pairing the KICK combo ions expressed with its own KILT -AM & FM, always provide an accurate re- The study also indicates that Of those classifying them- at WYUU/Tampa Group W not only cements its flection of public attitudes. people listen to Talk radio more selves as Democrats, just 35% Tim Pohlman new GSM dominance of the Country for- The two surveys (one can- for information than entertain- listen regularly or sometimes mat in Houston, but also controls vassing 1507 people, the other ment and that many hosts view and only 3% have galled a talk at KFWB & KTWV /L.A. stations that rank No. 1 and 2 in polling 112 talk hosts in the Top themselves as political moder- show. 100 comprising the ates whose most important mis- Page 3 both Arbitron ratings and bill- markets) A similar split was evident to inform the audience. ing. According to Duncan's Ra- study, released Friday (7/16) sion is between conservatives and lib- by the Times Mirror Center for Tom O'Brien becomes PD dio Market Guide, KILT had Swing To The Right erals: 50% of conservatives are 1992 revenues of $16 million and the People & the Press, con- regular or occasional Talk lis- at WOFX /Cincinnati clude that Talk listeners and Among those respondents in K]KK was close behind at $14.4 teners vs. 36% of liberals, and million. callers tend to be more conser- the first survey who identified Val Maki GSM SURVEY /See Page 24 SWAP/See Page 24 vative, more Republican, and themselves as Republicans, TALK at WKQX /Chicago Page 12 Pages 10-11 Newsstand Price $6.00 Quarterly Radio Trading Review www.americanradiohistory.com .44.0 111111111111111 ONO POCKET FULL OF KRYPTONITE." www.americanradiohistory.com Stoeffhaas GM, Top 12 New York Morning Shows r rrJr! Mandelker GSM Spring '93 Arbitron, Mon -Fri, 6am -10am Wi '93 Sp '93 1 Howard Stern (WXRK) 7.7 8.0 JULY 16, 1993 At KASP & WKBQ 2 Smith, O'Neill, DeAngelis (WINS) 6.9 6.8 Evergreen, 3 John R. Gambling (WOR) 5.7 5.1 ACs FIGHT IDENTITY CRISIS reclaimed which 4 Jeff Fox & Ken Webb (WRKS) 4.9 5.0 as control of A format as competitive and fragmented Sports /CHR 5 Brigette Quinn & Jeff Caplan (WCBS) 6.0 4.9 AC creates unique identity problems for the combo KASP & 6 Harry Harrison (WCBS -FM) 4.2 4.4 different varieties of AC outlets in the /St. Louis WKBQ 7 Curtis & Lisa Sliwa (WABC) 3.3 4.0 marketplace. A PD and a consultant discuss after an LMA with Legend 8 Don Imus (WFAN) 3.7 3.9 how to differentiate an AC image. Broadcasting ex- 8 Gary Bryan & Ross Brittain (WHTZ) 4.2 3.9 Page 38 week, pired last 10 Bill Buchner & Rasa Kaye (WLTW) 3.8 3.8 has appointed former WERC & 11 Scott Shannon & Todd Pettengill (WPU) 3.3 3.6 StoeHnaas WMJJ /Birming- 12 Mike Love & Lisa Lopez (WBLS) 2.9 3.4 FEATURES ham GM Bill Stoeffhaas as the sta- GM. In former tions' new addition, RADIO BUSINESS: $1 2 million biz by '97? 4 GSM Pam Mandelker has returned RADIO BUSINESS QUARTERLY UPDATE: to the combo in the same capacity. Trading up 78% 10 WAPE & WFYV/Jacksonville Rise At WPGC President /GM Mark Schwartz, Stevens, Rogers NEWSBREAKERS 12 OVERVIEW who is overseeing the transition, WPGC/ Wash- ble is because of my staff. I'm MANAGEMENT: Latest resume tips 15 told R&R, "Bill was the first and ington has pro- blessed by being surrounded by With 16 only person I considered. over moted two of its really great people who've helped SALES: 12 questions to ask your customers two decades of management and a management per- keep WPGC No. 1." MEDIA 17 personality geared toward success, sonnel: PD Jay "I'm still going to hang on to the STREET TALK: Steve & D.C. to Denver 18 he was the logical choice. Stevens becomes GSM duties and expand into other TIMELINE 22 "In my initial three trips to St. OM and GSM areas. We've had virtually no turn- PERSPECTIVES: International radio trends 25 Louis, people I respected in the ad- in the sales department and Sam Rogers is over RATINGS & RESEARCH: People meter cooperation .