S UMMER 2 0 1 4 zwpa.wordpress.com In this issue: Meet the ZWPA Leadership Team/ I am ZWPA Scholarship Announcements ZWPA InterpNET Conference Information Interpretive Tips ZWPANEWSLETTER I am NAI VISION: To be the recognized voice of interpretation. NAI MISSION: ZWPA Inspiring leadership and excellence to advance heritage ur members are in the interpretation as a profession. field of interpretation at zoos, wildlife parks ZWPA MISSION: and aquaria. We love Owildlife. But each type of facility or To provide leadership and inspire excellence in the field location has its specialty – types of of interpretation at zoos, wildlife parks and aquaria. animals, types of enclosures, and types of public interaction. Each 2014 LEADERShip TEam member has a different role. Communications Chair: When the visitors look at our ZWPA Kristi Florance web page, we want them to get a feel e: [email protected] for what ZWPA members are all about. We are looking for members InterpNET Chair: to share their love of interpreting Jess Reese, Chicago Zoological about wildlife. Is it the excitement of Society – Brookfield Zoo the sighting? Is it sharing your love 2014 BOARD MEmbERS e: [email protected] of wildlife with others? Is it watch- Director: National Workshop Chair: ing a child connect with an animal? Therese Joyce, Jessica Moore, Send your thoughts to: dmurbach@ Cleveland Metroparks Zoo Northwest Trek Wildlife Park sandiegozoo.org. e: [email protected] e: [email protected] Selfies are welcome! Deputy Director: Recognition Chair: — Debbie Murbach Beth Heidorn, Jungle Island Leigh Spencer, Great Plains Zoo e: [email protected] e: [email protected] Secretary-Treasurer: Resource Chair: Debbie Murbach, San Diego Zoo May Andrusyk, Shedd Aquarium e: [email protected] e: [email protected] Let’s meet some members of the ZWPA Leadership Team: Terry Joyce Debbie Jess Reese Jessica Moore Mary Andrusyk NAI-ZWPA DIRECTOR Murbach NAI-ZWPA NAI- ZWPA NaTIONAL NAI-ZWPA NAI-ZWPA SECRETARY INTERpNET CHaiR WORKSHOP CHaiR RESOURCE CHaiR Therese (Terry) Joyce, CIG, CIT, -TREASURER CIHT, is an Education Special- Jess Reese serves as the Inter- Jessica Moore, an NAI Certi- Mary Andrusyk is Shedd ist at the Cleveland Metroparks I am the Interpretation Man- pretive Programs Coordinator fied Interpretive Trainer (CIT) Aquarium’s Manager of Zoo. As an Education Special- ager for the San Diego Zoo at Chicago Zoological Society’s and Certified Interpretive Interpretive Training and ist, she interprets to the general Global responsible for develop- Brookfield Zoo where she pro- Guide (CIG), is the Education Recruitment in the Guest public; teaches Education pro- ing consistent messaging for duces interpretive multimedia and Conservation Curator for Engagement department. grams and trains staff and vol- signage, interpretive exhibits, content, conducts Backstage Northwest Trek Wildlife Park She has been at the aquarium unteers in customer service and e-module courses and cur- Adventures, interprets at the in Eatonville, Washington. since 1997, working with a in interpretation. She has been riculum throughout the San dolphin presentation, and as- Jessica has been working in the variety of learning audiences working at the Zoo since 2002. Diego Zoo, Safari Park, and sists in the training and super- interpretive field for the past in roles from interpreter to Prior to her work at Cleveland Wildlife Conservancy. When I vision of seasonal interpreters. 13 years as a National Park animal programs manager. Metroparks Zoo, she interpreted am not working, I am traveling. She also serves as the ZWPA Service Interpreter, Wildlife She is currently responsible for first-person history at a living Recently I went to Morocco InterpNET Chair, helping to Park Naturalist, Conservation the oversight of all aspects of history museum. Terry was also (fondly called “More Rocks” plan, recruit, and moderate the Program Coordinator, and departmental training and re- the recipient of the 2012 ZWPA because they have the more annual webinar. Jess is a Certi- Curator. She received a Bach- cruitment of guest engagement Outstanding Interpreter Award. rocks than anywhere else per fied Interpretive Trainer (CIT) elor’s Degree in Wildlife Biol- volunteers and work-study From 2010-2014, Terry served as our guide) and India where we and holds a Masters of Arts in ogy from Central Michigan participants. ZWPA Secretary-Treasurer and went on safari’s to see tigers, Zoology from Miami Univer- University, and her Master’s in now services as Director. In her rhinos, elephants, lemurs, and sity of Ohio Park, Recreation and Tourism Mary serves as the resources “free time”, she enjoys activities 209 different species of birds. Resources from Michigan State chair for ZWPA and is an NAI with her husband and two sons. University. Jessica is currently Certified Interpretive Guide. She Her lifelong passion has been serving as a National Board has her undergraduate degree in as bagpiper with the Cleveland Member for NAI. Marine Science from the Uni- Firefighters Memorial Pipes and versity of South Carolina. Drums and she has been playing with them for the past 22 years. Meet the rest of our ZWPA Leadership Team in our next issue G E T YO U R TA I L FE AT H E R MOVING! Registration available soon at: SEPTEMBER 24, 2014 www.interpnet.com AGENDA 8:30 AM PST/11:30 AM EST 11:00 AM PST/2:00 PM EST TO 9:30 AM PST/12:30 PM EST Jess facilitates a 15-20 minute Engaging Guests through Q/A with Tammy Rach and Technology presented by Amy InterpNET participants. Donofrio, Interpretive Programs Supervisor and Yvette Mendez, SHORT (10 MINUte) BREAK Senior Roving Naturalist Chi- cago Zoological Society. 11:30 AM PST/ 2:30 EST TO 12:30 PM PST/ 3:30 PM EST 9:30 AM PST/12:30 PM EST Take a Deep Dive Jess facilitates a 15-20 minute into Gallery One Q/A with Amy Donofrio and presented by Jane Alexander Yvette Mendez and InterpNET Chief Information Officer, participants. The Cleveland Museum of Art SHORT (10 MINUte) BREAK 12:30 PM PST/3:30 PM EST 10:00 AM PST/1:00 PM EST Jess facilitates a 15-20 minute TO 11AM PST/2:00 PM EST Q/A with Jane Alexander and Leverage Your Training with InterpNET participants Technology presented by Tammy Rach, Senior Volunteer 12:45PM PST/ 3:45PM EST Manager at Zoological Society CLOSING REMARKS of San Diego FROM Jess Reese FIRst PReseNTATION secOND PReseNTATION THIRD PReseNTATION Engaging Guests Leverage Your Take a Deep Dive through Training with into Gallery One Technology Technology PReseNteD BY: presented by Jane Alexander Chief Information Officer, The Cleveland Museum of Art PReseNteD BY: Amy Donofrio, Interpretive PReseNteD BY: Tammy Rach, Senior DescRIptION: Programs Supervisor and Yvette Mendez, Volunteer Manager at Zoological The Cleveland Museum of Art created Gallery One to build Senior Roving Naturalist Chicago Society of San Diego audiences by providing a fun and engaging environment for visitors with Zoological Society all levels of knowledge about art. Gallery One opened to the public, Janu- DescRIptION: San Diego Zoo Global went from ary 21, 2103 This session will address the three questions most frequently DescRIptION: The Chicago Zoological Society’s a few hundred volunteers in a handful of assign- asked by colleagues: 1) Is the concept behind Gallery One working? We Interpretive Programs team is exploring unique ways ments, to over 1600 active volunteers in nearly will take a look at the inaugural year of Gallery One. We will discuss gam- technology can increase guest engagement at Brook- 100 assignments in five short years. Very early on ing & playful experiences through the Gallery One Lenses. We will take field Zoo. Mobile technology and tablets provide it was clear that a blended learning approach to a closer look at the ArtLens iPad app and share the museum’s findings, interpreters the opportunity to easily access informa- training was much needed, both for the train- including the audience research team’s immersive study involving observa- tion, connect guests with achievable conservation ac- ers and trainees. This required technological tions and intercept interviews with visitors. In addition, I will demonstrate tions, and engage guests in scientific inquiry through innovation, as well as inspiring and motivating the museum’s new ArtLens for iPhone and Android. We will also share our data collection. Interpretive staff also uses mobile volunteers to jump on board. With volunteers process in adapting the iPad app functionality and content to the smaller technology as a professional development tool to video from ages 18 to 92 with all differing skills and device. And we will show how the Collections Wall is being leveraged to record and reflect on their own interpretive practices technical abilities, it was going to be a challenge. promote major exhibitions, and as a tool for gauging visitor interest in and techniques. Join us for a lively discussion on how Fast-forward to today where volunteers are all themes under development for permanent collection installations, exhibi- technology can be incorporated into your program. connected via a central hub housing all of their tions, and educational program development. 2) How can the museum Amy DONOFRIO is the Interpretive Programs Supervisor training materials, volunteers can access continu- sustain Gallery One? We will address the museum’s digital media strat- for the Chicago Zoological Society at Brookfield Zoo. Cur- ing education materials 24/7, and even use iPads egy, including 1) how the backend systems and staff workflows have been rently a NAI Certified Interpretive during their shifts! Interpretive volunteer training adjusted to maintain the “big data,” and 2) support for operating costs, Trainer and Certified Interpretive includes pre/post materials, interactive in-class Host, Amy received her Bachelor’s from content development to hardware.