Table of ConTenTs Message from the President and CEO of PICMET .............2-3 Weather ..................................................................... 17 Weights & Measures ................................................. 17 PICMET ’10 Fast Facts about Phuket .................................................. 17 Board of Directors ............................................................. 4 Executive Committee ........................................................ 4 socIAl events Local Arrangements Committee ....................................... 5 Reception / Buffet ........................................................... 18 Program Committee .......................................................... 6 Monday Dinner ............................................................... 18 Advisory Council .............................................................. 7 Awards Banquet .............................................................. 18 Acknowledgements ........................................................... 8 technIcAl ProGrAm PICMET ’10 AwArds Program Overview .......................................................... 19 Student Paper Award ...................................................... 10 The Papers ....................................................................... 19 Medal of Excellence ................................................... 11-12 The Schedule .................................................................. 19 Leadership in Technology Management Awards......... 12-13 Monday Schedule ........................................................... 20 Tuesday Schedule ........................................................... 21 GenerAl InformAtIon Wednesday Schedule ...................................................... 22 Conference Focus ............................................................ 14 Thursday Schedule ......................................................... 23 Who Should Attend ........................................................ 14 Schedule of Sessions by Date .................................... 24-26 Program ............................................................................ 14 Schedule of Sessions by Room .................................. 27-29 Publications ..................................................................... 14 Personal Schedule ........................................................... 30 Registration Policy .......................................................... 14 Session and Paper Designations ..................................... 15 PlenAry sessIons ............................................................... 31-37 Presentation Guidelines .................................................. 15 Audio/Visual Equipment ................................................ 15 sPecIAl sessIons WI-FI ................................................................................ 15 Country Representatives Meeting .................................. 38 PICMET Volunteers ......................................................... 15 Picmet ’11 and ’12 Planning Session ............................. 38 tutorIAls ........................................................................... 39-40 thAIlAnd GIuIde Phd colloquIum ..................................................................... 41 Transportation Information ............................................ 16 sessIons............................................................................ 42-101 From Airport ............................................................ 16 Author Index ................................................................. 102-107 Hotel Limousine ...................................................... 16 floor lAyout of the hIlton hotel..................................... 108 Airport Taxi .............................................................. 16 Airport Minibus or Van ........................................... 16 Car Rental ................................................................. 16 Fast Facts about Thailand .............................................. 16 Area .......................................................................... 16 Banking ..................................................................... 16 Capital ...................................................................... 16 Country ..................................................................... 16 Currency ................................................................... 16 Economics ................................................................ 16 Electricity ................................................................. 16 Language ................................................................... 16 Population ................................................................ 17 Post Office ................................................................ 17 Telephone ................................................................. 17 Temperature ............................................................. 17 Time .......................................................................... 17 1 PICMeT ’10 • Technology Management Framework • Strategic Management of Technology • Science and Technology Policy • Technology Forecasting • Technology Marketing Dear PICMET Guests: • Globalization of Technology • Intellectual Property It is a great pleasure for us to welcome you to PICMET ’10. • Entrepreneurship/Intrapreneurship • Innovation Management As the worldwide economic crisis starts to ease, countries, in- • Collaborations for Technology Management dustries and companies are preparing for the recovery that will follow the difficult times they experienced over the last few • Competitiveness years. As it has always been in the past, • Decision Making the current economic slowdown is ex- • Emerging Technologies pected to give way to a new cycle of • Disruptive Technologies economic growth. Technology will not • Information Technology be the only force behind that growth, • Information Management but it will surely be a major engine in • Knowledge Management that process. • New Venture Management • Project/Program Management PICMET defines the primary role of • Software Process Management Technology Management as the man- • Quality Management agement of technologies to assure that they work for the betterment of human- • R&D Management kind. In the spirit of this definition, • Manufacturing Management technology management will have a critical role to play as the • New Product Development world rebuilds its economic strength in the aftermath of the • Enterprise Management current slowdown. It will be the responsibility of the Technol- • Outsourcing ogy Management community to utilize and guide technology • Technology Roadmapping effectively to provide the world with the framework to recover • Technology Assessment and Evaluation from the economic crisis and to move continuously toward bet- • Technology Adoption and Diffusion ter futures through innovation and technology development. • Technology Transfer • Technical Workforce This is a big challenge for the leaders and emerging leaders in the Technology Management field. Recognizing this challenge, • Patent Analysis the PICMET ’10 Conference focuses on the role of technology • Social Network Analysis management in the engine behind building global economic • Sustainability growth. • E-Business • Supply Chain Management A total of 709 submissions were received by PICMET ’10. After • Education they were reviewed by at least one referee from the 130-mem- • Cultural Issues ber Program Committee in a double-blind refereeing process, • Environmental Issues 330 were accepted for inclusion in the conference. The refer- • Global Issues ees are from universities, industrial organizations and govern- • RFID Applications for Technology Management ment agencies from around the world. The authors represent • Technology Management in Aerospace Industry about 300 organizations in 39 countries. • Technology Management in Automotive Industry The PICMET ‘10 Conference has two outputs: • Technology Management in Semiconductors Industry • Technology Management in Telecommun. Industry This Conference Bulletin includes an up to 200-word abstract • Technology Management in Defense Industry of each paper to enable the participants to select the sessions to • Technology Management in Energy Industry attend and the presentations to follow. The Bulletin is intend- • Technology Management in Health Industry ed as a reference book for an overview of the field, in general, • Technology Management in Service Industry and the conference, in particular. A large number of colleagues in Thailand contributed to the The Proceedings is a CD-ROM containing full-length presen- success of PICMET ’10. Dr. Ekachai Leelarasmee of Chulalong- tations included in the conference. Its purpose is to give full korn University served as a Program Co-Chair for the Confer- access to the entire conference for many years after the con- ence. The Local Arrangements Committee (LAC) formed by ference is over. The Proceedings is divided into 49 sections, the Technology Management leaders in Thailand’s govern- listed below. ment, universities, and industry provided the much needed help in coordinating the local activities for more than a year. 2 PICMeT ’10 Under the able leadership of NECTEC (National Electronics dhaban, Muhammad Amer, Hacer Ansal, Nuri Basoglu, Nima and Computer Technology Center), the LAC became the liai- A. Behkami, Rian