EXAMENSARBETE Petter Northug - Hjälte eller smädare? En kvalitativ textanalys med grund i narratologi Ida Larsson Linn Nordström 2015 Filosofie kandidatexamen Medie- och kommunikationsvetenskap Luleå tekniska universitet Institutionen för konst, kommunikation och lärande LULEÅ TEKNISKA UNIVERSITET Institutionen för konst, kommunikation och lärande Examensarbete MKV Kandidat, V0012F Petter Northug - Hjälte eller smädare? EN KVALITATIV TEXTANALYS MED GRUND I NARRATOLGI Ida Larsson & Linn Nordström [email protected] & [email protected] 2015-06-12 Handledare: Staffan Sundin 1 ABSTRACT On the 4th of July 2014, Norwegian ski star Petter Northug crashed his car in a drunk driving accident. The event became big news in both the Swedish newspaper Aftonbladet and the Norwegian VG. The main question in this analysis is about the narrative in Aftonbladet and VG, regarding the event as well as Northugs persona, and if the narrative differentiates because of Northugs position as an antagonist in Sweden and a protagonist in Norway. To analyze the narrative in the various articles a self-designed narrative analysis, composed by what felt relevant and useful in the literature, was applied. The differences that were discovered could be linked to the analysis theories of national identity, the hero role and the media's way of using athletes, in this case Petter Northug, as either antagonist or protagonist. The literature stressed that sports journalism gladly uses opposites and there would probably be major consequences for both VG and Aftonbladet, who both are dependent on selling single copies, if they would get rid of the readers hero or villain in the ski world. 1.1 KEYWORDS Narrative, sports hero, national identity, Petter Northug, ski star, Verdens Gang, VG, Aftonbladet, hero roll, sports, cross country skiing. 1 2 SAMMANFATTNING Den fjärde juli 2014 kraschde den norska skidstjärnan Petter Northug sin bil efter att ha kört rattfull. Händelsen blev en stor nyhet i både den svenska tidningen Aftonbladet och i norska VG. Huvudfrågan i denna analys handlar om narrativet i Aftonbladet och VG, betraktande händelsen samt Northugs persona, och även om narrativet skiljer på grund av Northugs position som en antagonist i Sverige och en huvudperson i Norge. För att analysera berättelsen i de olika artiklarna tilläpades en egendesignad narrativanalys, sammansatt av det som kändes relevant och användbart i litteraturen. De skillnader som upptäcktes kunde kopplas till teorier om nationell identitet, hjälterollen och medias sätt att använda idrottsmän, i det här fallet Petter Northug, som antingen antagonist eller protagonist. Litteraturen betonar att sportjournalistik gärna använder motsatser och det skulle förmodligen få stora konsekvenser för både VG och Aftonbladet, som båda är beroende av att sälja lösnummer, om de skulle bli av med läsarens hjälte eller skurk i skidvärlden. 2.1 NYCKELORD Narrativ, sporthjälte, nationellidentitet, Petter Northug, skidstjärna, Verdens Gang, VG, Aftonbladet, hjälterollen, sport, längdskidåkning. 2 INNEHÅLLSFÖRTECKNING 1 ABSTRACT ................................................................................................................................. 1 1.1 KEYWORDS ................................................................................................................................ 1 2 SAMMANFATTNING ................................................................................................................... 2 2.1 NYCKELORD ............................................................................................................................... 2 INNEHÅLLSFÖRTECKNING ............................................................................................................. 3 3 INLEDNING ................................................................................................................................ 5 3.1 SYFTE OCH FRÅGESTÄLLNINGAR ............................................................................................................ 6 3.2 AVGRÄNSNINGAR............................................................................................................................... 6 3.3 ARBETSFÖRDELNING ........................................................................................................................... 6 3.4 KORT PRESENTATION AV PETTER NORTHUG ............................................................................................ 6 4 TIDIGARE FORSKNING ................................................................................................................ 8 5 TEORI ...................................................................................................................................... 10 5.1 SPORTJOURNALISTIK OCH DAHLÉN ...................................................................................................... 10 5.2 HJÄLTESTATUS ................................................................................................................................. 11 5.2.1 Prestation ............................................................................................................................. 13 5.2.2 Person .................................................................................................................................. 13 5.2.3 Publik ................................................................................................................................... 13 5.3 IDENTITET OCH NATIONELL IDENTITET .................................................................................................. 14 5.4 MOTBILDER OCH NARRATOLOGI I HJÄLTEFRAMSTÄLLANDET ..................................................................... 15 5.5 MEDIELOGIK ................................................................................................................................... 16 5.6 NARRATIV ....................................................................................................................................... 17 6 METOD .................................................................................................................................... 19 6.1 RIESSMAN OCH DE FYRA MODELLERNA................................................................................................. 19 6.2 TILLÄMPNING AV MODELLER .............................................................................................................. 20 6.3 METODARGUMENTATION.................................................................................................................. 21 7 MATERIAL ............................................................................................................................... 23 7.1 TIDNINGARNAS ÄGARSITUATION ......................................................................................................... 23 7.2 TIDNINGARNA I SIFFROR .................................................................................................................... 23 7.2.1 Aftonbladet .......................................................................................................................... 23 7.2.2 VG ........................................................................................................................................ 23 7.3 ARGUMENTATION TILL URVAL AV ARTIKLAR .......................................................................................... 24 3 8 RESULTAT OCH ANALYS ........................................................................................................... 25 8.1 ORDVAL ......................................................................................................................................... 25 8.2 BESKRIVNING .................................................................................................................................. 28 8.3 KOMPLICERANDE HÄNDELSE .............................................................................................................. 31 8.4 VÄRDERING .................................................................................................................................... 33 8.5 CITAT ............................................................................................................................................. 38 8.6 SAMMANTTNING ............................................................................................................................. 41 8.7 SLUTANALYS.................................................................................................................................... 43 9 DISKUSSION ............................................................................................................................ 45 9.1 GESTALTNING AV HÄNDELSEFÖRLOPPET ............................................................................................... 45 9.2 NARRATIVET KRING PETTER NORTHUG ................................................................................................ 47 9.3 SLUTSATS ....................................................................................................................................... 48 9.4 VIDARE FORSKNING .......................................................................................................................... 50 REFERENSER ............................................................................................................................... 51 LITTERATUR .........................................................................................................................................