WWhathat thethe MCPFEMCPFE isis about?about? 46 signatories: Promotion of (SFM) 44 observers: European in Europe - world countries countries through participatory and EC: - international and open co-operation organisations 5th MCPFE • a high-level political initiative • 4 Ministerial Declarations • open platform for 2003 • 17 Resolutions dialogue VIENNA • C&I forRecognitionInitiation SFMSharing •ministerial commitments • Pan-Europeanofresponsibilitiesof MultiplyCommitment cross-border Roles for • and proposals of Operationalofforests Forests Level in actions 1998 Guidelinestoco-operation Sustainable for SFM forForest LISBON • association with other •MCPFEthecross-sectoralManagement Approach protection to NFP global and regional in Europeofperspectivein forests Europe forest initiatives 1993 • Frameworkin Europe of Co- HELSINKI operation with EfE/PEBLDS • MCPFE Work Programme 1990 STRASBOURG 5th5th MinisterialMinisterial Conference Conference MinisterialMinisterial Declaration Declaration Warsaw 2007 WarsawWarsaw Resolution Resolution 1: 1: Warsaw Resolution 2: Forests,Forests, woodwood Warsaw Resolution 2: Forests and water andand energy energy Forests and water Joint chairmanship MinisterialMinisterial Statement Statement MinisterialMinisterial Statement Statement of Poland & Norway onon Pan-EuropeanPan-European ForestForest • 46 European countries onon ForestForest Fires Fires WeekWeek 20082008 • European Commission ConferenceInvited • 13 non-European participantsDocuments • countries 30 organizations ∑ 300 Participants StructureStructure ofof ConferenceConference 5 – 6 November 2007 Plenary MSD A TOWARDSplatform for SFM dialogue IN EUROPE Official statements and Presentationamong ministers, and adoptionnon- of deliberations of European Presentation of Reports • governmentalStatethe Conference of Europe’s organizations Documents Forests 2007 ministers, representatives • asImplementation wellby European as representatives Ministersof the MCPFE of Poster Session ofresearchcommitments international community, organizations2003-2007 forest andindustry observer and countries.forest owners Signing Ceremony associationsTopisc : Participation• how SFM7 November of has VIP: been 2007 implemented by the country/organisation • • Presidenthow forest of Poland management Lech Kaczyński, has changed • EU Commissioner for Agriculture Mariann along with the MCPFE development Field session Fischer Boel • • KozienickaExecutivehow country/organisation Secreatary Primeval of UNECEForest referMarek to Belka the • AssistantMCPFE Directorcommitments, General ofetc. FAO Jan Heino ConferenceConference logologo Forests & environment Water & atmosphere Energy & wood Beneficial impact on quality of human life Necessity for coexistence and common understanding of mutual influences among different forms of life Planning-2006Planning-2006 ACTIVITIES: Governments, institutions - logo & visualisation (printing materials International organizations and conference center) - conference title & main massages Forum - conference website Media - poster, information stand, promotional materials - media contacts Governments, institutions - structuring communication channels organizations National - media monitoring National - formulation of strategic messages Forum - participation of the MCPFE at Media international events (UNFF-&, COFO, EfE, IUFRO) Invitations & Invitations & Acreditations Acreditations Media Warsaw Hotel reservations & Media Warsaw Hotel reservations & logistic of participation Conference Events logistic of participation service Conference 55 - 7.XI.2007-7.XI.2007 Press Center Press Center Press conference, opening ceremony, poster „side events” Press conference, opening ceremony, poster „side events” toolkits, interviews exhibition, concerts & field trip toolkits, interviews exhibition, concerts & field trip InvolvedInvolved actorsactors Ministry Ministry DepartmentDepartment of of Education Education of Foreign Affairs Ministry of Environment of Foreign Affairs && PromotionPromotion ofof Sustainable Sustainable DevelopmentDevelopment PAP National actors Polish Press Agency Polish Embassy State Forest Liaison Unit (June 2007) Information Center Liaison Unit • Royal Ministry of Agriculture and Food (Norway) • GCC countries (Austria, Spain) • MCPFE sygnatories and observers – media contacts • International Institute for Sustainable Development – IISD Reporting Services • Forest Communicators Network International actors AddressingAddressing 55 thth MCPFEMCPFE FAO Committee on Forest 13-16 March, 2007, Rome, Italy 7th Session of the UNFF 16-27 April, 2007, New York, USA Green Week 12-15 June 2007, Brussels CommunicatingCommunicating 55th MCPFEMCPFE 5 June 2007, PAP Press Center Activities : June – November 2007 3 September 2007, BUW Press • 1st: 5 June, 2007 ENERGY-WATER-CLIMATE: conferences • 2nd: 3 September, 2007 Can European forests meet demands • 3rd: 5 November, 2007 FORESTSof EuropeanAS INDISPENSABLE societies? ELEMENT OF SUSTAINABLE DEVELOPMENT Climate, water and energy - the issues to be Distribution • 4 press releases reflected in the documents of the 5th MCPFE of Press - translated into 10 languages, - distributed within 35 Releases countries Service • Media site for media (www.5thmcpfe.org ) • Accreditation (open !) Every• Environment, week Ecology & Forestry • Press kit recording• Information Agency ! • Press Center (radio/TV/press) • Industry (energy) 4848 Journalists Journalists! ! • Agriculture CommunicatingCommunicating 55th MCPFEMCPFE Activities : June – November 2007 5 November 2007, Sheraton Hotel Press • 1st: 5 June, 2007 conferences • 2nd: 3 September, 2007 • 3rd: 5 November, 2007 PARTICIPATION OF THE MINISTERS OF THE GCC COUNTRIES Distribution • 4 press releases FORESTS FOR QUALITY OF LIFE of Press - translated into 10 languages, - distributed within 35 countries Releases Service for • Media site media (www.5thmcpfe.org ) • Accreditation (open !) • Press kit • Press Center CommunicatingCommunicating 55th MCPFEMCPFE ELM & Press conferences Activities : June – November 2007 June 2007 Press • 1st: 5 June 2007 conferences • 2nd: 3 September 2007 • 3rd: 5 November 2007 Distribution • 4 press releases of Press - translated into 11 languages, - distributed to 35 countries Releases Service • Media site (www.5thmcpfe.org ) For media • Accreditation (open !) • Press kit • Press Center Routers/Panapress//Google/Jahoo/ Altavista/ NTB- Norway/ El Buscador – Spain/ Bloomberg-Germany International forum MTI ( Hungary ) Associated Press (UK) STT -FNB (Finland ) Interfax (Russia ) Protext CTK (Czech Republic ) HINA ( Croatia ) STA ( Slovenia ) Ukrinform (Ukraine ) BNS ( Baltic countries ) ANSA ( Italy ) APA (Austria) AFP (France) Mediafax (Romania) CommunicatingCommunicating 55th MCPFEMCPFE Activities : June – November 2007 Press • 1st: 5 June 2007 conferences • 2nd: 3 September 2007 • 3rd: 5 November 2007 http//www.5th.mcpfe.orghttp//www.5th.mcpfe.org Distribution • 4 press releases of Press - translated into 11 languages, Releases - distributed to 35 countries Service • Media site (www.5thmcpfe.org ) for media • Accreditation (open !) • Press kit • Press Center ComplementaryComplementary Activities Activities • Conference Announcement FCN Brainstorming Meeting • Invitation for ministersWarsaw, 5 September 2007, ISSD Reporting Service • Conference Poster • Media announcement • Media mailing list MCPFE sygnatories & observers • Curtain rise bulletin • Daily website coverage • Photo service Forest Communicators • Summary report Network Possible Key Messages 45,000 subscribers ! KeyKey Messages Messages KEY FEATURES State of Europe’s KEY FEATURES Forests 2007 The condition of forests has improved since 1990 The amount of forests is growing both in area and in quantity of Conference wood produced Documents Forest management practices promote greater biodiversity There is a huge potential of using more of the growing amount of this renewable resource KeyKey Messages Messages Ministerial Declaration State of Europe’s consideration of current pressures on the Forests 2007 world’s natural resources and inevitable consequences of climate change notification of improved condition of European forests Conference (influence of successful cooperation at the Documents MCPFE forum since 1990) the 5th MCPFE commitments as political actions to assure benefiting from the potential of European forests in a truly sustainable way KeyKey Messages Messages Warsaw Resolution 1: State of Europe’s Forests , wood and energy Forests 2007 Forests , wood and energy enhancement of a role of the forest sector in energy supply increase the use of forest biomass for Conference renewable energy and for the reduction Documents of greenhouse gas emissions asurance of best use of growing volume of wood to provide more renewable raw material for both traditional industries and emerging opportunities for energy production KeyKey Messages Messages Warsaw Resolution 2: State of Europe’s Forests and water Forests 2007 a role of forest in balancing water cycles and in providing adequate supplies of quality water co-ordination of forest and water policy and management practices with consideration of Conference expected increase of natural hazards caused Documents by climate change (floods, desertification, soil erosion) economic valuation of water-related forest services FCNFCN asas messengersmessengers forfor 5th5th MCPFEMCPFE • communicating the importance of this event in your country • spreading out information to national media • dissaminating of the electronic version of the Media announcement • providing data on media for mailing list LookLook forwardforward toto ourour coco --operationoperation !! MartaMarta GaworskaGaworska MCPFEMCPFE LiaisonLiaison UnitUnit WarsawWarsaw.