plan Tulsa’s Route 66 Master Plan plan Adoption Information The Executive Summary and Chapter 5 – Recommendations were adopted by Tulsa Metropolitan Area Planning Commission and approved by Tulsa City Council. Effective: December 2020 For questions, contact: Paulina Baeza, Senior Planner [email protected] Dennis Whitaker, Planner [email protected] Tulsa Planning Office 2 W 2nd St., 8th Floor Tulsa, OK 74103 918.584.7526 tulsaplanning.org plan Table of Contents Acknowledgments .................................................................. 1 Executive Summary ................................................................ 4 Introduction .....................................................................................5 Background .....................................................................................5 Purpose Statement .........................................................................7 Vision ...............................................................................................7 Chapter 1 — Background ........................................................ 8 Route 66 History .............................................................................9 Tulsa’s Previous Route 66 Master Plan (2005) ......................... 10 Other Studies and Plans .............................................................. 10 Case Study .................................................................................... 12 Chapter 2 — Existing Conditions .......................................... 14 The Evolution of Route 66 ........................................................... 15 Revitalization Opportunities ........................................................ 15 Demographics .............................................................................. 17 Economic Development ............................................................... 18 Connectivity .................................................................................. 19 Culture and Recreation ................................................................ 21 Route 66 Projects ........................................................................ 22 Notable Findings .......................................................................... 23 Chapter 3 — Successes ......................................................... 24 Maps and Figures The Route 66 Master Plan (2005) .............................................. 25 Map 1 — Route 66 Revitalization Opportunities ..........................16 Route 66 Corridor Districts (2005) ............................................. 28 Table 1 — Demographics ...............................................................17 Vision 2025 Project Highlights .................................................... 29 Table 2 — Economic Development ................................................18 Non-Capital Projects .................................................................... 37 Table 3 — Top Industry Sectors .....................................................18 Other Successes since 2005 ...................................................... 37 Map 2 — Route 66 Connectivity ....................................................20 Additional Resources ................................................................... 37 Table 4 — Culture & Recreation ....................................................21 Chapter 4 — Methodology ..................................................... 38 Map 3 — 2005 Corridor Districts ..................................................27 Map 4 — Highlighted Vision 2025 Projects ..................................30 Methodology ................................................................................. 39 Figure 1 — Future Growth Potential and Indicators .....................39 Outreach Process ......................................................................... 43 Map 5 — Density of Landmarks ....................................................40 Prioritized Target Areas ................................................................ 48 Map 6 — Density of Land Use Opportunities, and Chapter 5 — Recommendations ........................................... 52 Connectivity and Housing ............................................41 Goal 1: Preserve 66 ..................................................................... 53 Map 7 — Composite Density .........................................................42 Goal 2: Revitalize 66 .................................................................... 55 Figure 2 — Survey Respondents by Age Group ............................45 Goal 3: Connect 66 ...................................................................... 57 Figure 3 — Survey Respondents by Zip Code Tier........................45 Goal 4: Celebrate 66 ................................................................... 59 Map 8 — Survey Response ............................................................46 Prioritized Initiatives & Specific Route 66 Projects .................... 61 Figure 10 — Top Strategies for Each Goal ....................................47 Implementation Resources ......................................................... 62 Figure 11 — Target Area Preferences by Outreach ......................49 Map 9 — Target Areas ....................................................................50 plan Acknowledgments Tulsa Planning Office Plan 66 Advisory Committee Subject Matter Expert Interviewees Project Lead • Ken Busby, Chair, Route 66 Commission and • Jesse Boudiette, President and Owner of • Paulina Baeza, Senior Planner Chair, Route 66 Finance Committee Propeller Communications, Route 66 Business • Rhys Martin, Past Chair, Route 66 Commission, • Amy Smith, Co-Owner of Soul City, Route 66 Project Team and President, Oklahoma State Route 66 Business Association • Dennis Whitaker, Planner • Amanda DeCort, Executive Director, Tulsa • Brandi Ball, Executive Director, Route 66 Main Foundation for Architecture • Ty Simmons, Principal GIS Analyst Street and Member, Route 66 Commission • Rhys Martin, Chair, Route 66 Commission • Nathan Foster, Senior Planner • Walter Faber, Route 66 Property Owner and • Liann Alfaro, Marketing and Planning Director, • Emily Scott, Assistant Planner CFO, J.D. Young Tulsa Transit • Daniel Jeffries, Senior Planner • Jessica Jackson, Executive Director, Kendall • Jane Ziegler, Bicycle and Pedestrian Coordinator, Whittier Main Street and Member, Route 66 INCOG Contributors Commission • Aaron Meek, Owner & Operator, M Development, • Susan Miller, Director • Brian Kurtz, Executive Director, Downtown Route 66 Business Coordinating Council • Travis Hulse, Principal Planner • Vanessa Masucci, Vice President of Sales, • Jed Porter, Historic Preservation Planner VisitTulsa • Luisa Krug, Destination District Manager • Aaron Meeks, Route 66 business owner, • Samiul Haque, Intern and Chair, Route 66 Commission Economic Development Committee • Spencer Mitchell, Mayor, Office of Economic Development Plan 66 Sponsors and Contributors • Meredith Peebles, COO, Lobeck Taylor Family • Tally’s Good Food Café Foundation, representing Route 66 Business • Lobeck Taylor Family Foundation Owner • Tulsa Planning Office • Larry Wofford, Chair of Entrepreneurial Studies, University of Tulsa • Route 66 Commission 1 plan Round Table Diversity Discussion Route 66 Commission Goal Subject Matter Expert Interviews • Tally and Angela Alame, Owners, • District 2 – Councilor Jeannie Cue Goal 1 — Preserve the Route Tally’s Good Food Café • District 3 – Councilor Christa Patrick • Amanda DeCort, Executive Director, Tulsa • Zechariah Harjo, Project Development • District 4 – Councilor Kara J. McKee Foundation for Architecture Coordinator, Muscogee Creek Nation • District 5 – Councilor Cass Fahler Goal 2 — Revitalize the Route • Mattie Bledsoe-Hayes, Owner, • Aaron Meek, Owner, Group M Development OK Style Bar-B-Que • District 6 – Councilor Connie Dodson Goal 3 — Connect the Route • Darrell and Tamika Knox, Owner, • Ken Busby, Executive Director, Route 66 Alliance Sweet Lisa’s Restaurant • Amanda DeCort, Executive Director, • Jane Ziegler, Bicycle-Pedestrian Coordinator, INCOG • Trent Morrow, Ziegler Art Supplies (Cherokee Tulsa Foundation for Architecture Nation Tribal member) • Nick Doctor, Chief of Community Development • Liann Alfaro, Planning and Marketing Director, Tulsa Transit • Travis Owens, Director, Cultural Tourism and Policy, City of Tulsa & Community Relations, Cherokee Nation • Samantha Extance, Events Coordinator, Goal 4 — Celebrate the Route Business Mother Road Market • Jesse Boudiette, Owner, Propeller • Geraldo Romero, Owner, Romero’s Auto Center • Christine Hamner, Executive Director, • Amy Smith, Artist & Entrepreneur • Esteban Torres, Owner, Key Plus Properties Route 66 Main Street • Francisco Trevino, Executive Director, • Ray Hoyt, President, VisitTulsa Photography Credits Casa de la Cultura • Jessica Jackson, Executive Director, • Daniel Jeffries, Senior Planner, Kendall Whittier Main Street • Sharla Walker, Owner, Evelyn’s Restaurant Tulsa Planning Office • Kian Kamas, Chief of Economic Development, • Larry Wofford, Davis D. Bovaird Endowed Chair • Dennis Whitaker, Planner, City of Tulsa of Entrepreneurial Studies, University of Tulsa Tulsa Planning Office • Karen Keith, Tulsa County Commissioner, • Ricco Wright, Owner, Black Wall Street Gallery • Jessica Jackson, Executive Director, District 2 Kendall Whittier Main Street • Luisa Krug, Destination Districts Manager, • Nathan Foster, Senior Planner, Tulsa