TRAKO 2019 TRAKO EDUCATION & CAREER DAY organised by TRAKO PROGRAMME COUNCIL EDUCATION & CAREER DAY PARTNERS EDUCATION & CAREER DAY The event was open to the public, with attendance from: • Registered Education & Career Day Participants • Exhibitors • Trade Visitors • General Public The statistics were compiled solely on the basis of surveys completed by Education & Career Day Participants (online or at the Fair) WWW.TRAKOTARGI.PL EDUCATION & CAREER DAY OTHER PROFILPARTICIPANT 24% UCZESTNIKAPROFILE INTERN 1% 99.8% PARTICIPANTS FROM POLAND PhD STUDENT 1% STUDENT COLLEGE STUDENT 61% 13% WWW.TRAKOTARGI.PL EDUCATION & CAREER DAY UDZIAŁPARTICIPATION W PRZEDNICH EDYCJACHIN PREVIOUS TARGÓW MORE THAN ONCE 10% TRAKOTRAKO EDITIONS ONCE 22% NEVER 68% WWW.TRAKOTARGI.PL EDUCATION & CAREER DAY CELPURPOSE LOOKING FOR INDUSTRY WIZYTYOF YOUR VISIT INFORMATION LOOKING FOR FIRST 19% EMPLOYMENT / DIRECT CONTACT WITH POTENTIAL EMPLOYER 19% OTHER 5% LOOKING FOR INSPIRATION FOR FURTHER GROWTH 12% LOOKING FOR RESEARCH / THESIS MATERIALS 4% LOOKING FOR LOOKING FOR INTERNSHIP EMPLOYMENT 17% 24% WWW.TRAKOTARGI.PL EDUCATION & CAREER DAY PRZEDMIOTYOUR AREA ZAINTERESOWANIAOF INTEREST FREIGHT ROLLING STOCK PASSENGER 10% ROLLING STOCK FORWARDING 15% AND LOGISTICS 15% FINANCE, CONSULTING 6% TRADE ORGANISATIONS TRAM / BUS TRANSPORT 6% 14% IT / CYBERSECURITY 7% OTHER INFRASTRUCTURE 5% 22% WWW.TRAKOTARGI.PL EDUCATION & CAREER DAY HOW DID YOU ŹRÓDŁO INFORMACJIFIND OUT ABOUT THE EVENT INVITATION FROM INFORMATION FROM TRADE / COOPERATING INVITATION FROM EXHIBITOR 5% INSTITUTIONS ORGANISER 12% 9% MEETING AT TRAKO OTHER 5% 12% ADVERTISEMENT IN THE MEDIA 13% INFORMATION FROM MY SCHOOL / COLLEGE WORD OF MOUTH SOCIAL MEDIA / INTERNET 14% 15% 15% WWW.TRAKOTARGI.PL EDUCATION & CAREER DAY Education & Career Day on Facebook • event’s reach: 86,700 people • 752 people responded to event participation • daily updates with new promotional content for the event and for the companies working on the event • 25 event posts • 6 live coverage feeds 3 promotion channels • LinkedIn • Facebook—event, railway fan group, PKP Group Foundation profile • Co-organiser / Partner profiles Communication enhanced with advertising: two sets of advertisements, six ads each, reaching target groups by geolocation, age, gender, education and interests, including railways, transport, education, professional development. WWW.TRAKOTARGI.PL EDUCATION & CAREER DAY Location: Warsaw Central Railway Station Dates: Apr–Sep 2019 Location: Tri-City Area Dates: Sep 2019 Outdoor: Tri-City Area Citylights 100 pcs Large-size billboards 5 pcs Location: Tri-City Area of Gdańsk, Gdynia & Sopot Posters (SKM commuter rail, displays al. Grunwaldzka, near Olivia Business Centre in railway stations, buses, trams) 400 pcs Dates: Sep 2019 EDUCATION & CAREER On-Train Campaign DAY Location / passenger volumes: • Dolnośląskie (Lower Silesia) Railways / 7,310,000 ● ca. 1,000,000 passengers viewed the advertisements over a period of 4 weeks ● • Mazowieckie (Mazovia) Railways / 63,200,000 Dates: 21–29 Sep 2019 • Śląskie (Silesia) Railways / 15,500,000 • Wielkopolskie (Greater Poland) Railways / 8,257,223 EDUCATION & CAREER On-Train Campaign DAY Location / passenger volumes: No. of displayed ads: at least 4 per hour (avg. 20 per route) INTERCITY FLIRT trains / 367,041 people per month No. of screens in 1 train: 25 pcs No. of trains: at least 16 trains per 1 day INTERCITY DART trains / 367,041 people per month Nationwide coverage: Dates: 17 Jun–30 Jun 2019 INTERCITY FLIRT – Łódź, Warsaw, Olsztyn, Bydgoszcz, Poznań, Szczecin, Cracow 16 Aug–31 Aug 2019 INTERCITY DART – Białystok, Warsaw, Zielona Góra, Wrocław, Jelenia Góra, Ełk 16 Sep–30 Sep 2019 A TRAKO subpage launched at www.intercity.pl with 6,256 views recorded 3–27 September 2019 EDUCATION & CAREER On-Train Campaign DAY Location / passenger volumes: EXPRESS INTERCITY PREMIUM trains / 373,512 people per month Dates: 17 Jun–30 Jun 2019 16 Aug–31 Aug 2019 16 Sep–30 Sep 2019 No. of trains: at least 15 trains per 1 day No. of displayed ads: 4 per hour (avg. 12 per route) No. of screens in 1 train: 62 pcs Nationwide coverage: Gdynia, Warsaw, Cracow, Rzeszów, Bielsko-Biała, Jelenia Góra, Gliwice, Kołobrzeg EDUCATION & CAREER On-Train Campaign DAY Newly-created Career tab and subpages with information, articles and job offers 143,738 views 12,052 click-throughs via the Career tab Dates: 24 Sep–25 Nov 2019 8.20% of all users who visited polregio.pl clicked on the Career tab in the stated period EDUCATION & CAREER On-Train Campaign DAY Video ads displayed on LCD screens—POLREGIO rolling stock Coverage—Poland’s voivodships (regions) of: pomorskie, zachodniopomorskie, warmińsko-mazurskie, kujawsko-pomorskie, łódzkie, lubelskie, lubuskie, małopolskie, dolnośląskie, mazowieckie, opolskie, podkarpackie, podlaskie, świętokrzyskie 420 vehicles with 6 LCD screens each 53,000 people per day saw the advertisement 960,000 people in all were in contact with the advertisement Dates: 11–28 September 2019 Education & Career Day subpage launched at www.polregio.pl 2,584 views of the subpage with the E&CD article—user clicks on the article (from 6 September until 25 November) 793 user clicks through to polregio.pl via the article EDUCATION POSTERS / INFORMATION LEAFLETS & CAREER (hard copy) DAY POSTERS—250 pcs INFORMATION LEAFLET—5,000 pcs Distribution via MTG’s promotional channels. Distribution enhanced via Partner promotional channels: EDUCATION & CAREER DAY JOB WALL with 135 opportunities 112 jobs 12 internships 12 traineeships 60 companies reported the presence of HR staff at their stands EDUCATION & CAREER DAY For the first time GDAŃSK LABOUR OFFICE ZONE • Workshop on The Art of CV Writing • Recruitment Avenue—take a walk to meet career advisors and get ready for an interview • Presentation of free training opportunities and courses funded by the Gdańsk Labour Office (GUP) • Expert advice on obtaining Labour Office funding to set up a business • Talent Islands—Practical tips on how to direct your career to get your dream job EDUCATION & CAREER DAY For the first time BUSINESS PHOTOGRAPHY— PROFESSIONAL CV PHOTOS 864 times the shutter was released during the shoot 130 photos selected 100 people photographed EDUCATION & CAREER DAY New TRAIN DRIVER ZONE • train driver simulator • response time tests • meetings with train drivers CHILLOUT ZONE • games zone • phone charging station EDUCATION PROGRAMME & CAREER DAY EVENTS PRESENTATION • POLREGIO as Your Employer WORKSHOPS • Railway terminology and translation – application of railway terminology products in practical work and mass media publications • Speed Recruitment Interviews • A Candidate’s Calling Card—How to introduce yourself effectively to the employer? Employee Affairs Office PRESS CONFERENCE • Signing of tripartite agreements on cooperation with schools and a press conference EDUCATION PROGRAMME & CAREER DAY EVENTS DEBATES • Measure Up to Your Dream—360˚ around the Job of Train Driver • Time for Good Railway Education COMPETITIONS • Get to Know PKP SA • Railway Quiz Finals EDUCATION & CAREER RAILWAY UNIFORM SHOW DAY Measure Up to the Uniform was a first-time TRAKO event at the Education & Career Day. The aim was to show the wide array of uniforms and professions in the railway industry. The models were real staff from the companies which decided to participate in the show: • PKP Intercity • POLREGIO • SKM Trójmiasto • Mazowieckie Railways • Małopolskie Railways • Wielkopolskie Railways EDUCATION & CAREER RAILWAY UNIFORM SHOW DAY EDUCATION & CAREER DAY Consultations with Poland’s LOW-COST TRIPS Rail Passengers Ombudsman WITH POLREGIO Students travelling to the Education & Career Day on POLREGIO trains had a free return trip! EDUCATION & CAREER DAY THE JOURNEY CONTINUES! DZIĘUJEMY ZA UWAGĘ! TH 14 INTERNATIONAL RAILWAY FAI R GDAŃSK POLAND THE JOURNEY CONTINUES! .