the PublicanThe Alliance of Beverage Licensees Winter 2012 Viti Wine and Lager International Beer Styles Wine Clubs: Expanding the Wine Culture Building Your Brand Options in Glassware 40026059 # AGREEMENT AGREEMENT The official comfort beer of Winter is here. WORLD BEER CHAMPIONSHIPS GIB-C19640_MovemberBackerCard.indd 2 11-08-30 12:15 PM Wasserman + Partners advertising Art: lm AE: mh Dsgn: gj proD: sh CmYK Laser % trim sizE: 12" x 21" prEss / stock: offset giB-C19640.02 BlEED: .125" rEs finishED: 300 ppi DEsign : file: giB-c19640_movemberBackercard othEr: - Artwork scAlE: 1 : 1 rev: Aug. 30, 2011 – 12:14 pm finishED: - rEs Artwork: 300 PPi AE/proD : movember Backer Card formAt: inDesign cs5 notE : BaCK DElivEr: collect traP at OutPut stuDio : On the Cover Ralf Joneikies Viti Wine and Lager Quarterly Publication for the Alliance of Beverage Licensees 2nd floor 948 Howe Street, Vancouver, BC V6Z 1N9 T 604-688-5560 F 604-688-8560 Toll free 1-800-663-4883 24 [email protected] www.ablebc.ca 2011-2012 Board of Directors President Ron Orr (Interim) Past President Al Arbuthnot VP Membership Jonathan Cross VP LP Poma Dhaliwal VP Governance John Lepinski VP LRS Ron Orr 12 18 26 30 Secretary/Treasurer Roger Gibson Executive Director Ian Baillie Directors Brady Beruschi, Al Deacon, Mariana Fiddler, the Al McCreary, Mike McKee, Gavin Parry, Ronnie Paterson, Kurt Pyrch, Danny Rickaby, Stan Sprenger Director at Large Dave Crown The Publican Editorial Committee Damian Kettlewell, Ralf Joneikies, Mike McKee, Gary McPhail, PublicanWinter2012 Ron Orr, Brian Riedlinger, Cheryl Semenuik, Jeff Tennant Designed, Produced & Published by: EMC Publications Features 19073 63 Avenue, Surrey BC V3S 8G7 Departments Ph: 604-574-4577 1-800-667-0955 Fax: 604-574-2196 10 30 Ways in 30 Days to Make Next Month Rock 4 President's Message [email protected] www.emcmarketing.com 12 International Beer Styles 6 Executive Director's Report Publisher Joyce Hayne Designer Krysta Furioso 18 Wine Clubs: Expanding the Wine Culture 8 Marketing Tips Copy Editor Debbie Minke ABLE BC Editor Vanessa Harris 24 Viti Wine and Lager 9 Human Resources 21 Spotlight on BC Craft Distillers Copyright EMC Publications 26 Building Your Brand 22 Product Showcase PUBLICATIONS MAIL AGREEMENT NO. 40026059 30 Options in Glassware RETURN UNDELIVERABLE CANADIAN ADDRESSES 29 What's New? TO CIRCULATION DEPT EMC PUBLICATIONS 36 A Six-Pack of Moneymaking Ideas 19073 63 AVENUE 34 Wine Report SURREY BC V3S 8G7 42 Fundamentals: How to be email: [email protected] Brilliant at the New Basics 35 LCLB Report 44 Simplicity Wins in any Economy 39 Names in the News 40 BC Hospitality Foundation The statements, opinions & points of view expressed in published articles are not necessarily those of ABLE BC. 46 Liquor Sales & Trends Advertisers are not necessarily endorsed by ABLE BC. President's Message by Ron Orr Privatization New Issues For 220 days, your Board faced the serious ABLE is currently focused on LCLB’s position issue of the proposed privatization of the LDB’s in regards to the Licensing of Caterers and the warehousing and distribution operations. From Tied House and Trade Practices law. ABLE has February 21, when the proposal was introduced, to been fortunate to be invited to comment on September 28, when it was effectively cancelled, these policy issues and continues to strive for Board members were called upon to analyze, regulation that allows LPs and LRSs to operate in assess, debate, strategize, and most importantly, a fair and equitable business environment. The execute a plan to defeat the proposal. ABLE BC Licensing of Caterers (and the related LP Catering was not alone in its efforts as there was unanimous Endorsement) is positive in that it will provide LPs opposition from all industry stakeholders, but with a new market for F&B. At the same time, LRSs ABLE did take a strong position on the issue will suffer if consumers opt to purchase liquor and clearly and consistently expressed its view. from caterers that may be prohibited from utilizing Personally, and on behalf of all of our members, the LRS channel. What could be a very positive I would like to thank each Director and others change for our industry could also be detrimental. who played pivotal roles in formulating strategy, ABLE will strive to ensure that existing LRS markets executing it, and ultimately securing ongoing are not eliminated and our creativity, flexibility, stability for our businesses. This was not an and pre-existing relationships are rewarded and easy process, but it’s over! With the successful permitted to grow. resolution of the privatization proposal, ABLE can now turn its undivided attention to other pressing matters facing our industry. Partnerships with Government It is time for our industry to be recognized and respected as a significant player in the BC Welcoming ABLE’s New Executive Director economy. Our LPs and LRSs are together major I am particularly pleased to welcome Ian Baillie to employers throughout the province, and many ABLE. Ian brings considerable experience to the members play vital roles in the tourism industry Executive Director’s position and brings a strong as well as supporting their local communities organizational perspective to the association with sports and other charitable activities. With as well as a strong political perspective. These nearly 700 LRSs and many more LPs throughout attributes will be very important as we continue to the province, we are a major component of the strengthen ABLE, protect our industry’s interests LDB’s $900 million in annual profit, and need and navigate through an evolving political to be viewed as a valuable partner in the liquor landscape. industry. Partnerships are traditionally win-win relationships and our industry could certainly use a few more wins. I look forward to developing Election strong partnerships as we move forward with Even though the provincial election is more than government. six months away, it is not too early to engage with MLAs and other candidates to ensure our voice is heard and to clearly understand the implications Conference & Expo of each candidate’s position with respect to the Now is the time to show our strength. Our liquor industry in BC. Your Board will be actively annual convention, Host 2012, BC’s Tourism and engaged in this political process, and I encourage Hospitality Conference and Expo is here and I all members to voice industry concerns to the urge all of you to participate. Please encourage candidates. your staff to attend and catch up on the latest trends and products. This is an important year and your presence is important. For details, go to www.hostconferencebc.ca 4 The Publican MORE FEATURES. LESS COST. MAKE THE SMART BUSINESS CALL. 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Executive Director's Report by Ian Baillie Dear Members, that as small business owners you are influencers a LP or LRS that is not an ABLE member, consider I’m excited about joining ABLE BC as Executive in your communities. You are leaders and talking to them about the benefits. Over the Director and I’m optimistic about the future of key partners in the economic health of our coming months it’s important that we increase our industry and this association. Over the past province - your small business is no small issue. our member recruitment and retention efforts, many weeks I’ve had a chance to connect with ABLE members employ thousands of British and we want to engage you in that effort Columbians and are major job creators for our many members and I’ve been impressed by the . passion and dedication they have for the industry, province, and this is why we will continue to Driving Value for Your Business their businesses, and ABLE. It’s this passion and advocate for policies and regulations that build dedication that makes me optimistic about the your businesses. The strength of your business is Driving value for our members is at the very core road ahead. There’s no doubt that regulatory good for BC and we will deliver that message to of what we do. Through the years ABLE has been and legislative changes have been significant government at all levels. successful in obtaining policy “wins”. While these in recent years and some of those changes important policy achievements with government have had a profound impact on our industry. have created tremendous value for our members, We Are Stronger Together While focusing on the immediate issues facing ABLE also provides additional programs that our industry is important, I want to take this Expanding our membership is a key action item help you save money. Whether it is our liability opportunity to outline three broader themes I for your association, but we will need your help.