Revised 7/2020 Canada Market Profile This summary provides the most up-to-date data available on Canada as it relates to their people and economy, travel related motivations and planning behavior and Canadian visitor profile specific to Arizona. GENERAL COUNTRY PROFILE POPULATION: GROSS DOMESTIC PRODUCT (GDP): 37.7 million $1.77 trillion (3% annual growth rate) INFLATION RATE: EXPORTS: 1.6% $423.5 billion EXCHANGE RATES (CAD PER USD): 1.308 UNEMPLOYMENT RATE: 6.3% Source: The World Factbook, reporting July 2018 estimates, July 2020 population estimates TRAVEL MOTIVATION AND PLANNING Top Travel Activities Encourages Travel to Visit U.S. General Activities (sightseeing, shopping, etc.) Special deals and discounts .............................................................................................35% .............................................................................................68% Nature/Outdoors (national park, beach, etc.) Festivals/events/sports .............................................................................................17% .............................................................................................41% Recreation Sports (hiking, cycling, fishing, etc.) Ease of crossing the border 16% .............................................................................................38% Availability of packages Sources Used to Plan Travel to U.S. .............................................................................................26% 19% Concerns of crime Friends and family ............................................................................................. .............................................................................................51% 14% Work/job requirements Destination website .............................................................................................16% Travel company/Booking websites (Expedia, .............................................................................................15% hotels) Party Size of Immediate Travel Party Social media (Facebook, Twitter, TripAdvisor) 1 person 13% .............................................................................................21% Advance Decision Time 2 people ..............................................................................................58% Less than a month 7% 3 people .............................................................................................29% ............................................................................................. 1 to 2 months 4+ ..............................................................................................15% 14% 2 to 3 months .............................................................................................12% Europ U Rest of 3 to 12 months e S world ..............................................................................................45% Source: XBorder Canada, 2019 data 0% More than 1 year CANADIAN VISITATION TO ARIZONA Visitation Volume to Arizona Visitor Characteristics 1 000k 974,965 963,600 896,467 928,051 923,500 Median Nights in U.S. 850,200 878,647 .............................................................................................18 Median Nights in U.S. 750k .............................................................................................10 2.3 persons Average Party Size 500k Transportation to Return to Canada 250k Airplane .............................................................................................60% 0 2013 2014 2015 2016 2017 2018 2019 37% Auto (owned/rental car, RV/camper) Visitation by Province Main Trip Reason Alberta Leisure .............................................................................................25% .............................................................................................89% British Columbia .............................................................................................44% Vacation/Holiday .............................................................................................23% .............................................................................................15% Visiting Friends/Relatives Other Leisure 23% Ontario .............................................................................................31% ............................................................................................. Business 11% Saskatchewan .............................................................................................6% .............................................................................................. Meetings .............................................................................................1% Quebec .............................................................................................8% 4% Convention/Conference/Trade Show 8% Manitoba .............................................................................................. Visa Credit Card Travel Spending 4% Atlantic Canada Canadian Visa Card Spending ranked #1 in 2019 with 41% of total International Travel Spending in Arizona. AZ Direct Arrivals from Canadian Cities By Quarter Q1: 44% Q2: 19% Q3: 9% Q4: 28% 459,044 By Arizona Region Direct Arrivals Calgary: 32% Toronto:Europ 21% MontrealU 4% Northern: 3% Vancouver: 24% Winnipeg:e 2% Saskatoon:S 2% Phoenix & Central: 72% Edmonton: 12% Regina: 2% Kelowna: 1% West Coast: 13% Tucson & Southern: 7% Source: Tourism Economics, reporting 2013-2019 data North Central: 4% VisaVUE Travel, reporting 2019 data The Conference Board of Canada, 2019 data XBorder Canada, 2019 data Compiled by the Arizona Office of Tourism Research Division Revised 7/2020 Canada Market Profile This summary provides the most up-to-date data available on Canada as it relates to their people and economy, travel related motivations and planning behavior and Canadian visitor profile specific to Arizona. GENERAL COUNTRY PROFILE POPULATION: GROSS DOMESTIC PRODUCT (GDP): 37.7 million $1.77 trillion (3% annual growth rate) INFLATION RATE: EXPORTS: 1.6% $423.5 billion EXCHANGE RATES (CAD PER USD): 1.308 UNEMPLOYMENT RATE: 6.3% Source: The World Factbook, reporting July 2018 estimates, July 2020 population estimates TRAVEL MOTIVATION AND PLANNING Top Travel Activities Encourages Travel to Visit U.S. General Activities (sightseeing, shopping, etc.) Special deals and discounts .............................................................................................35% .............................................................................................68% Nature/Outdoors (national park, beach, etc.) Festivals/events/sports .............................................................................................17% .............................................................................................41% Recreation Sports (hiking, cycling, fishing, etc.) Ease of crossing the border 16% .............................................................................................38% Availability of packages Sources Used to Plan Travel to U.S. .............................................................................................26% 19% Concerns of crime Friends and family ............................................................................................. .............................................................................................51% 14% Work/job requirements Destination website .............................................................................................16% Travel company/Booking websites (Expedia, .............................................................................................15% hotels) Party Size of Immediate Travel Party Social media (Facebook, Twitter, TripAdvisor) 1 person 13% .............................................................................................21% Advance Decision Time 2 people ..............................................................................................58% Less than a month 7% 3 people .............................................................................................29% ............................................................................................. 1 to 2 months 4+ ..............................................................................................15% 14% 2 to 3 months .............................................................................................12% Europ U Rest of 3 to 12 months e S world ..............................................................................................45% Source: XBorder Canada, 2019 data 0% More than 1 year CANADIAN VISITATION TO ARIZONA Visitation Volume to Arizona Visitor Characteristics 1 000k 974,965 963,600 896,467 928,051 923,500 Median Nights in U.S. 850,200 878,647 .............................................................................................18 Median Nights in U.S. 750k .............................................................................................10 2.3 persons Average Party Size 500k Transportation to Return to Canada 250k Airplane .............................................................................................60% 0 2013 2014 2015 2016 2017 2018 2019 37% Auto (owned/rental car, RV/camper) Visitation by Province Main Trip Reason Alberta Leisure .............................................................................................25% .............................................................................................89%