CREATIVE COMMONS HELPING PATRONS AND STUDENTS FIND AND LICENSE ONLINE CONTENT KYLA HUNT: All right. So, hello everybody and welcome to Creative Commons Helping Patrons and Students Find and License Online Content. Just a couple of things about today's presentation. So, both Liz and I are going to be doing the presentations and we'll introduce ourselves in a second and then we'll be taking a couple of breaks to see if there are any questions. So, while you have questions, make sure you type them in, because I definitely don’t want you to forget what questions you have, because I can never hold on to the questions. So, my name is Kyla Hunt. I'm the Library Management Consultant here at the Texas State Library. So, I oversee the small library management training program. LIZ PHILIPPI: Hi, I'm Liz Philippi and I'm the School Program Coordinator here. So, I work with the TexQuest resources that are provided for K12 students and currently still working on finalizing the new Texas School Library Program standards. KYLA HUNT: Okay. So, I always like to start out by talking about Creative Commons by really talking about what it is, because I think that when people hear the term, Creative Commons, there can be a lot of misconception. People think it's the same thing as public domain or people think that it means that there isn't any copyright on something anymore and those are a lot of misconceptions that I just like to clear up from the get go. And I see a little chat here. I just want to make sure -- okay, cool. I just wanted to make sure everybody could hear me. Okay. So, Creative Commons is an online service and you can find it, and all of the websites that we talk about are going to be on the resources handout that you should have already received and it's in the handouts pane, but Capital Typing, Inc. Page 1 of 26 CREATIVE COMMONS HELPING PATRONS AND STUDENTS FIND AND LICENSE ONLINE CONTENT I'm going to go ahead and put Creative Commons website in the chat pane, so you guys can grab it really easily if you want. But Creative Commons is a website that allows people to share their work, so share their photographs, share their music, share anything that they create that they would hold copyright for. It helps them automatically share that through a license that they choose. And as we go through this hour, we're going to also -- we're going to talk about finding that kind of content and we're going to talk about actually licensing that kind of content, because your patrons and yourself might find both of those useful. So, it helps you share work through a license. It's really important to remember is it does not replace copyright. People, who share their work through Creative Commons, they still hold the copyright for their own work. So, through a specific license, it will say how you can use it, like if it's an attribution license, which we'll talk about later, it will say that you have to properly attribute to the author when you use and if you don't, you're violating their copyright. So, I just like to clarify, they still hold the copyright. It's just kind of eliminates the middleman. They don't have to go you every time to ask can I use this. They can use it. You're saying they can use it. They just have to do the things that are listed out in the license. And as the creator, it allows you to come change your copyright terms like we just described. So, my little cat, Monica, here is going to be helping us through some questions throughout this presentation on Creative Commons and the first is why would I use Creative Commons in the first place? And you might be asking yourself that your patron or your student might be asking that. For library patrons, there is a lot of reasons that you would use Creative Commons either from finding Creative Commons content or licensing Capital Typing, Inc. Page 2 of 26 CREATIVE COMMONS HELPING PATRONS AND STUDENTS FIND AND LICENSE ONLINE CONTENT Creative Commons content. One example that I like to go to is students working on a project. And Liz is going to talk about this a little bit more later in terms of fair use and kind of misunderstandings with that. But not every time a student is working on a project can they just say that oh hey, it's very useful, I can automatically use anything I find online. For one, you can't always do that; and for two, that's just not a really great standard to be setting yourself up for -- in the long term especially if they're working on a project that they want to use after they graduate, then they definitely need to be using content in these projects that they know they are legally using. The example that I like to think of is I was a part-time librarian at an art school for a while, and so these students were creating portfolio projects looking for artwork online that they then wanted to use after they graduated in their professional portfolio trying to get jobs and it was really important that when they were doing that, if they were wanting to re- purpose on artwork, if they were wanting to re-purpose some music or whatever content they were trying to find that it was material that they knew that they were allowed to legally use. And the nice thing about Creative Commons is that you can go, you can look -- oh, all I have to do is attribute this or all I have to do is say, who the author is and I can use it and you're fine. Similarly, a lot of times, in public libraries, you'll be working with small business owners, who are maybe, you know, using your public access stations to create marketing materials for their business and this is something that they can really easily look for you know stock images and things like that for their own marketing purposes, and a lot of the Creative Commons works you can use even for commercial purposes. So, this really helps them get their Capital Typing, Inc. Page 3 of 26 CREATIVE COMMONS HELPING PATRONS AND STUDENTS FIND AND LICENSE ONLINE CONTENT marketing materials started and not have to pay for anything, which is really helpful. Social media users, especially if you, as a library, have a social media account, I'd like to try to remind people that just because you're using something on social media doesn't necessarily mean you have to -- you get to ignore copyright laws. And the safest way to do that is to make sure that if you're sharing images you find online that they are images that you find through something like Creative Commons that you have permission to use those kinds of images just to protect yourself. On the other end of the spectrum, you might be working in your libraries, you might come across people, photographers or musicians or writers, who want to spread their name and work quickly and maybe they're asking how to do that or maybe you're working with a library assistant, who's trying to do that and Creative Commons is a really easy way to just spread your work. You're not necessarily going to get money for that, but you're going to a lot of exposure, which is really, really helpful. And then on the library staff and a lot of library, you know, most -- almost all libraries have websites, a lot of libraries have blogs. Again for all of those -- any images you show on your website, on your blog, on your social media, they need -- you need to make sure that you're legally allowed to share those images. So, using Creative Commons images or music or any kind of content kind of ensures that you're legally allowed to use it and you don't have to go and ask permission every single time. And similarly, if you are wanting to share articles or studies or create PowerPoints and putting them up on SlideShare or something like that, you want to make sure that the content that you're sharing is legal. Capital Typing, Inc. Page 4 of 26 CREATIVE COMMONS HELPING PATRONS AND STUDENTS FIND AND LICENSE ONLINE CONTENT All right. So, it's a little bit of background about why you would use it. And we're going to look at you know how you would select the license or how you would find content later, but what I want -- one of the first things that people ask a lot of time is how will I know that something is licensed through Creative Commons if I just come upon it. And a lot of times, it will have -- you'll see one of these symbols and these are just kind of shortcut kind of image laid in symbols that represent the licenses. And if you see one of these online under a picture or under a piece of music or something like that and click on it, it will open up to the actual readable license that says that you either have to attribute it or you have to attribute it and share it -- and share the content under a similar license and I will talk about little bit about some of these specific licenses in a second.