FOR IMMEDIATE RELEASE Mouser and Grant Imahara Drive Innovation with “Back to the Future” Inspired Contest October 19, 2015 – Mouser Electronics, Inc., the global authorized distributor with the newest semiconductors and electronic components, is teaming up with celebrity engineer Grant Imahara to announce a new social media contest to support the upcoming Back to the Future Day on October 21, 2015. Mouser is asking the engineering community to either like or comment on Back to the Future Day Facebook posts for a chance to win an Innovation Kit as part of the Back to the Future Day contest. October 21 marks the official day that Doc Brown’s DeLorean time machine in Back to the Future™ II traveled from 1985 to 2015 – a time that was characterized with highly- advanced technologies, including hovering skateboards and flying cars. The Mouser contest began on October 14 and ends on October 21, 2015 – the same day Doc and Marty go “back to the future”. The social media contest is part of the award-winning Empowering Innovation Together™ program designed to inspire creative thinking for both professional and aspiring engineers available only on Mouser.com. The most recent innovation topic features Driverless Cars and ties in Back to the Future™ with a new video featuring Grant and driverless technology engineer Paul Godsmark from CAVCOE (Canadian Automated Vehicles Centre of Excellence). Join the duo as they tour Los Angeles, the entertainment capital of the world, in a time machine replica from the Back to the Future™ movie to explore the future of driverless cars. The series will include accompanying articles, blogs, and other technically-related content. To enter the contest, simply go to Mouser’s Facebook page at https://www.facebook.com/mouserelectronics and either like or comment on Mouser’s Back to the Future Day posts for a chance to win a prize. Two winners will be selected and each recipient will receive a special Innovation Kit to encourage new inventors to keep moving technology forward and empowering innovation. When replying to a post, be sure to include #BTTFDay in your response in order to qualify. “Just like in Back to the Future™ II, where Marty McFly and Doc Brown find themselves in a time period with highly advanced technology, our new Driverless Cars series explores some of Mouser’s NEWEST PRODUCTS from some of the most innovative companies of our time,” said Grant Imahara. “Having existing technologies available today, engineers can also invent future products just like Doc Brown did. The program is all about keeping innovative thinking moving in the right direction.” Mouser/Back to the Future Page 2 The Driverless Car Series, sponsored by Platinum Program Partner ON Semiconductor, and Diamond Sponsors Freescale Semiconductor, AVX and Delphi, is the fourth installment and follow-up to the popular Robotics, Space and Home and Factory Automation programs, which were launched earlier this year from Mouser. With its broad product line and unsurpassed customer service, Mouser caters to design engineers and buyers by delivering What’s Next in advanced technologies. Mouser offers customers 21 global support locations and stocks the world’s widest selection of the latest semiconductors and electronic components for the newest design projects. Mouser Electronics’ website is updated many times per day and searches more than 10 million products to locate over 4 million orderable part numbers available for easy online purchase. Mouser.com also houses an industry-first interactive catalog, data sheets, supplier-specific reference designs, application notes, technical design information, and engineering tools. About Mouser Electronics Mouser Electronics, a subsidiary of TTI, Inc., is part of Warren Buffett's Berkshire Hathaway family of companies. Mouser is an award-winning, authorized semiconductor and electronic component distributor, focused on the rapid introduction of new products and technologies to electronic design engineers and buyers. Mouser.com features more than 4 million products online from more than 500 manufacturers. Mouser publishes multiple catalogs per year providing designers with up-to-date data on the components now available for the next generation of electronic devices. Mouser ships globally to over 500,000 customers in 170 countries from its 492,000 sq. ft. state-of-the-art facility south of Dallas, Texas. For more information, visit www.mouser.com. Trademarks Mouser and Mouser Electronics are registered trademarks of Mouser Electronics, Inc. All other products, logos, and company names mentioned herein may be trademarks of their respective owners. – 30 – Further information, contact: For press inquiries, contact: Kevin Hess, Mouser Electronics Kelly DeGarmo, Mouser Electronics Vice President Technical Marketing Mgr., Corporate Communications (817) 804-3833 (817) 804-7764 [email protected] [email protected] .