July 2004, Academy of Marketing Science March 2006July 2004, Volume 7, Number 1 & 2 Message from the President ACADEMY OF MARKETING SCIENCE OPTIONAL BENEFIT FORM My two years as Mentors Breakfast. Another is the contract president of the Academy that Harold Berkman, Rajan Varadarajan, and As an added membership benefit, the Academy of Marketing Science is pleased to offer you the of Marketing Science will Barry Babin negotiated with Springer to option of purchasing any of the following journals at a very reduced price. If you want to take come to a close on June 1 publish JAMS for the next five years. This advantage of this offer, please return this Optional Benefit Form with your completed of this year. I thank all contract will help provide important financial membership form. Make sure to provide your name and address for each selected journal. The of you for allowing me to stability to the Academy for years to come. Academy will then advise the publishers of your membership status and you will be billed serve in this important directly by the journal publishers. leadership position. In an I look forward to seeing you at the annual earlier draft of this message I started listing conference in San Antonio, Texas from May all of the people who had made special 24 to 27. Judy Siguaw and Greg Marshall contributions to the Academy during this have done a great job planning this event. ACADEMY OF MARKETING SCIENCE time. The number was staggering! We have Also remember to put the Cultural been very fortunate to have such a capable Perspectives in Marketing Conference on JOURNAL OF RETAILING and committed cadre of officers, Board of your summer schedule. It will be held from Governors, editors, program chairs, July 12-15 in Seoul, Korea. The conference presidential appointees, track chairs, and will be hosted by the Korean Academy of ( ) Yes, I would like to subscribe to the Journal of Retailing for the special annual rate of journal and conference reviewers. The Marketing Science. Co-chairs Ray Taylor and $45.00. (Regular price $131.00) I understand that I will be billed later by Elsevier. contributors to our journals, newsletter, and Junyean Moon have an exciting event planned conferences are crucial to the growth and for all attendees. Please send the journal to (please print clearly): development of our Academy. I would like to single out Ms. Sally Sultan, Coordinator of In closing, it has been a great honor for me the AMS Central Office for her dedication to have had the opportunity to serve as and many contributions to the smooth president of the Academy of Marketing Name: ____________________________________________________________ operation of this organization. As you can Science for the past two years. I am proud of (First) (Last) see, hundreds of people, contributing in their our accomplishments. I am thankful for all of own ways, have made my term as president the new friends I have made. The Academy Address: _____________________________________________________________ so satisfying and memorable. is very fortunate to have Barry Babin as its next president. Barry is a skilled and _____________________________________________________________________ There have been many highlights. One experienced leader. I look forward to serving that has been very important to me and to as immediate past president under his _____________________________________________________________________ John Ford is the strengthening of our leadership. relationships with, and programs for, doctoral students including the AMS Sheth Foundation Chuck Lamb, Texas Christian University Marketing Doctoral Student Scholarship [email protected] Program, the Doctoral Colloquium, and the 1/2006 ACADEMY OF MARKETING SCIENCE From the Editor JOURNAL OF BUSINESS-TO-BUSINESS MARKETING ( ) Yes, I would like to subscribe to the Journal of Business-to-Business Marketing for the This winter/spring At last year's Tampa Conference eight special annual rate of $45.00. ( Regular price $75.00) I understand that I will be billed issue of the AMS students received funding up to $1,000 to later by the Haworth Press. Quarterly is primarily attend the conference, and they all focused on the 12th mentioned many times how much they had Please send the journal to (please print clearly): Biennial World benefited from the experience. The hope is Marketing Congress, that the Ph.D. project will help to increase which was held from the number of underrepresented minority Name: __________________________________________________________ July 6-9, 2005 at The students in doctoral programs in marketing. (First) (Last) Movenpick Hotel We are proud to be involved with this Address: _____________________________________________________________ Muenster, Muenster, Germany along with project and look forward to a number of many announcements, calls for papers, years working closely with the MDSA. ____________________________________________________________________ thought-provoking articles and position announcements. Please make your plans to This issue of the AMS Quarterly is my attend the 2006 Annual AMS Conference last as Editor. I have been the editor for six _____________________________________________________________________ that will be held from May 24-27 at the years, and I will be turning the newsletter Hyatt Regency, San Antonio. Greg over to my successor, Dana-Nicoleta Lascu Marshall and Judy Siguaw are the at the University of Richmond. Dana is Conference Co-Chairs, and they and their excited about the opportunity, and I know Track Chairs have developed an excellent that she will do an excellent job. I program. Information on the conference appreciate all of the help that I have can be found in this issue as well as on the received over the years from the AMS AMS website: www.ams-web.org. San Executive Committee, and I look forward to ACADEMY OF MARKETING SCIENCE Antonio is a great city to visit, and the Hyatt helping Dana as she takes over the Regency is right on the Paseo del Rio and responsibility for the newsletter. I have JOURNAL OF PERSONAL practically across the street from the Alamo. enjoyed this role with the Academy of I hope to see you there. Greg Marshall has Marketing Science, and I wish Dana well on SELLING & SALES MANAGEMENT provided a list of attractions in the area for her work with the Quarterly. attendees which appears in this issue. ( ) Yes, I would like to subscribe to the Journal of Personal Selling & Sales Management for As always, I ask you to send in your I would also again like to thank Chuck position announcements or your latest news the special annual rate of $45.00 (US) $55 INT'L. (Regular price $60.00 US, $76 INT'L) Lamb for all of his help and commitment to for the In the News section of the AMS I understand that I will be billed later by M.E. Sharpe. the AMS partnership with the KPMG Ph.D. Quarterly. Position announcements are a Project's Marketing Doctoral Students free service for AMS members, and these Please send the journal to (please print clearly): Association. This year we are grateful to announcements will be carried on the AMS have a new partner in our providing of web site as well. Our mailing list is to over scholarships to allow doctoral student 1,500 members worldwide, and it is a great Name: ___________________________________________________________ members of MDSA to attend the AMS way to get the word out to the appropriate (First) (Last) National Conference, the Sheth Foundation. audience. I would also remind you that we Address: _____________________________________________________________ From now on this initiative will be known are happy to publish your Calls for Papers as the "AMS Sheth Foundation Doctoral and any other academic news that you have ____________________________________________________________________ Student Association Scholarship Program." that you would like our membership to see. Please send your materials for publication in Table of Contents the newsletter to Dana at _____________________________________________________________________ [email protected]. AMS Officers and Staff . .2 I hope that you are all well, and I Return this form to: 2006 AMS Conference Program . .4 welcome your comments and suggestions 2005 World Congress Highlights . .8 regarding the AMS Quarterly. Academy of Marketing Science University of Miami Scholarship and Research . .12 - John Ford, Old Dominion University, P.O. Box 248012 [email protected] Thoughts and Comments . .14 Coral Gables, FL 33124-6536, U.S.A. Position Announcements . .15 2 AMS Quarterly Volume 7 Twelfth Biennial World The Silo - offers a hip, urban although slightly as well. Academy of more casual dining room experience than Fig Also close by is the Tower of America's, built Marketing Congress 2005 Tree, but the food is serious - this is the local in 1968 for Hemisfair which has an observation Marketing Science place where the "foodies" go. deck to see the panoramic view of San Antonio Marketing in an San Antonio May 2006 http://www.siloelevatedcuisine.com/ 1133 Austin along with a restaurant at the top which revolves Highway; 824-8686 360 degrees. The meals in the revolving tower Inter-Connected Dining Experiences Bistro Vatel - small neighborhood restaurant are moderate in price and quality. Close by is the specializing in French cooking with an emphasis Rivercenter Mall with a food court and also some World: Opportunities Riverwalk or downtown - San Antonio has a on fresh, regional ingredients. Not a classic sit-down restaurants to choose from. There is vibrant and lively restaurant scene and the city bistro dining room - all tables are individual, but also an IMAX theatre and a Comedy Club. and Challenges definitely supports outstanding independent cozy, with a respectable wine list and good The Hemisfair Plaza is a great place to walk operations. There are so many good places to go service. 218 E. Olmos; 828-3141 and jog, and there are some arts and crafts shops. that I will restrict the list to personal favorites Paesano's - the original (the Riverwalk store is The Texas Institute of Cultures is next door.