2019 Produce & Floral Planning Calendar Your Organic Advantage Crosset Company. Your Organic Advantage. Crosset Company is the produce expert that gives you the organic advantage. We distribute a complete range of organic produce, and more. We put our experience, scale, network, and high-touch service to work for you…delivering fresh, delighting your shoppers, simplifying your supply chain, and driving profitable growth. Largest distributor of organic produce east of the 1200+ conventional produce items Mississippi River Leading national brands 400+ organic produce Items Premier service wholesaler since 1905 Crosset Company. Your Organic Advantage. 10295 Toebben Drive ~ Independence, KY 41051 ~ Phone (800) 347-4902 ~ Fax (859) 817-7634 ~ www.crosset.com January 2019 Su Mo Tu We Th Fr Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 December 2018 27 28 29 30 31 Sunday Monday Tuesday Wednesday Thursday Friday Saturday 25 26 27 28 29 30 1 2 3 4 5 6 7 8 First day of Hanukkah 9 10 11 12 1 3 1 4 15 Last day of Hanukkah 1 6 1 7 18 1 9 20 21 22 First day of Winter 23 24 25 26 27 28 29 Christmas Eve Christmas Day First day of Kwanzaa 30 31 1 2 3 4 5 New Year’s Eve Look for the Primrose & Valentine’s Day Survey at the end of the Month January Merchandising Merchandising Themes New Year’s Resolutions Get a Balanced Life Month National Slow-Cooking Month National Soup Month National Baking Month National Fat-Free Living Month Merchandising Tips Winter Shape-up Time – Use signs promoting the entire value-added produce section to make eating healthy easier Summer in Winter Sale – Display Chilean stone fruit and new crop Florida Strawberries to warm your customers’ hearts with summer fruit during the cold winter months Fight Winter Colds – Promote California and Florida citrus throughout the month of January as “High in Vitamin C” and a natural way to fight off colds Crosset Company. Your Organic Advantage. 10295 Toebben Drive ~ Independence, KY 41051 ~ Phone (800) 347-4902 ~ Fax (859) 817-7634 ~ www.crosset.com February Su Mo Tu We Th Fr Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 January 2019 24 25 26 27 28 Sunday Monday Tuesday Wednesday Thursday Friday Saturday 30 31 1 2 3 4 5 New Year's Day Don’t forget to place your Last day of Kwanzaa Primrose & Valentine’s Day orders! 6 7 8 9 10 11 1 2 1 3 1 4 1 5 1 6 1 7 1 8 19 20 21 22 23 24 25 2 6 Martin Luther King, J r. 27 28 29 30 31 1 2 Global Organic Expo Hollywood, FL Promote Value-Added Produce. It makes healthy eating resolutions easier to keep! February Merchandising Merchandising Themes Super Bowl Party Source National Grapefruit Month National Potato Lovers Month Chinese New Year National Cherry Month National Chocolate Lovers Month National Margarita Day Merchandising Tips Super Bowl Party Displays – Guacamole Station: Avocados, Tomatoes, Onions, Garlic – Fresh Snacks: Fruit & Veggie trays, Baby Carrots, Celery Sticks – Protein Snacks: Pistachios, Peanuts, and other Nuts Enter the Potato Lover’s Month Display Contest – Material is available online at www.Idahopotato.com Chinese New Year Station – Display specialty vegetables used in traditional Chinese recipes, including Watercress, Bok Choy, Chinese Broccoli, Choy Sum, Water Spinach, Napa Cabbage, Mustard Greens, Pea Shoots, Daikon Radish, Eggplant, Lemongrass, Kumquats, and more. – Add Wonton, Egg Roll Wraps, Tofu, and Fortune Cookies Valentine’s Day – Promote Floral! Sell Roses, Bouquets, Planters, and Mylar Balloons – Create destination displays featuring Wine, Chocolate, and Strawberries Crosset Company. Your Organic Advantage. 10295 Toebben Drive ~ Independence, KY 41051 ~ Phone (800) 347-4902 ~ Fax (859) 817-7634 ~ www.crosset.com March Su Mo Tu We Th Fr Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 February 2019 24 25 26 27 28 29 30 31 Sunday Monday Tuesday Wednesday Thursday Friday Saturday 27 28 29 30 31 1 2 February is The week before the Super Bowl is Look for the St. Ground Hog Day National Grapefruit Month one of the biggest weeks for Patrick’s Day & Global Organic Expo Global Organic Expo Build displays for incremental sales! Avocado sales Easter Survey Hollywood, FL Hollywood, FL mid-month 3 4 5 6 7 8 9 Super Bowl Chinese New Year 10 11 12 13 14 15 16 Valentine's Day 17 18 1 9 20 21 22 23 President’s Day National Margarita Day 24 2 5 26 27 28 1 2 Feature Apples & Cherries for President’s Day March Merchandising Merchandising Themes National Celery Month National Nutrition Month National Peanut Month St. Patrick’s Day March Madness Mardi Gras Spring Ahead Merchandising Tips Luck of the Irish St. Patrick’s Day Displays – Feature Cabbage, Red Potatoes, Onions, Celery – Cross-merchandise with Corned Beef, traditional Irish Stew ingredients – Offer shamrocks in Floral March Madness Basketball Party Displays – Pistachios, Peanuts, and other Nuts – Guacamole Station: Avocados, Tomatoes, Onions, Garlic – Fresh Snacks: Fruit & Veggie trays, Baby Carrots, Celery Sticks Spring Floral Displays – Think “Fresh Up Front”: Tulips, Daffodils, Crocus, and Hyacinth – Create great displays without a great deal of extra effort Schedule Spring Cleaning – Refresh your Produce & Floral departments with intensive cleaning by month’s end so that Spring decorating can begin! Crosset Company. Your Organic Advantage. 10295 Toebben Drive ~ Independence, KY 41051 ~ Phone (800) 347-4902 ~ Fax (859) 817-7634 ~ www.crosset.com April Su Mo Tu We Th Fr Sa 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 March 2019 21 22 23 24 25 26 27 28 29 30 Sunday Monday Tuesday Wednesday Thursday Friday Saturday 24 25 26 27 28 1 2 Employee Build bountiful “Luck of the Irish” displays for St. Patrick’s Day Appreciation Day 3 4 5 6 7 8 9 Mardi Gras Ash Wednesday 10 11 1 2 1 3 1 4 1 5 1 6 Daylight Savings Begins 1 7 18 19 20 21 22 23 St. Patrick’s Day First Day of Spring 24 25 26 27 28 29 30 31 1 2 3 4 5 6 Fresh Fruit & Veggie Trays ~ Guacamole Stations Spring Forward with Fresh Nuts Floral Displays April Merchandising Merchandising Themes National Pecan Month Defeat Diabetes Month Easter Passover Earth Day Merchandising Tips Spring Holiday Florals – Place large, well-stocked displays of all types of Easter plants and flowers up front at least 2 weeks before Easter Sunday. Merchandise by category and color – Don’t forget to display fancy fruit baskets Easter & Passover Meals – This is prime time for Sweet Potatoes and new crop Florida Potatoes – Feature & Display Asparagus: Before placing on display, trim ½” off the bottom of each stem, place in a pan with about 1” of water and refrigerate overnight. – Don’t forget baby carrots, mini sweet potatoes, sugar snap peas, and Brussels sprouts – Specialty produce items add a delicious twist and are key to holiday meals: horseradish, parsley, beets, parsnips, purple asparagus, watermelon radishes, heirloom cherry tomatoes, and baby apples Taste of Spring / Preview Grilling Season – Build up front displays of flat pack 3 and 5-count Florida Sweet Corn on slant or market bin tables, along with vine-ripened tomatoes and baking potatoes – Promote fresh cut watermelon, cantaloupe and pineapple Crosset Company. Your Organic Advantage. 10295 Toebben Drive ~ Independence, KY 41051 ~ Phone (800) 347-4902 ~ Fax (859) 817-7634 ~ www.crosset.com May Su Mo Tu We Th Fr Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 April 2019 26 27 28 29 30 31 Sunday Monday Tuesday Wednesday Thursday Friday Saturday 31 1 2 3 4 5 6 Mid-Month Surveys: Mother’s Day, Knock Out Roses, Hanging Baskets 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Palm Sunday Tax Day Good Friday Passover Begins 21 22 23 24 25 26 27 Easter Earth Day Administrative Passover Ends Professional’s Day 28 29 30 1 2 3 4 Build a Berry Patch: Display Strawberries, Watch for the Raspberries, Blackberries, and Blueberries Memorial Day together; line price so shoppers can “mix and match” Survey! May Merchandising Merchandising Themes National Barbecue Month National Hamburger Month National Salad Month National Salsa Month National Strawberry Month National Mediterranean Diet Month Graduation Celebrations Merchandising Tips Party Central for Cinco de Mayo – Promote Avocados, Tomatoes, Onions, Cilantro, Limes and other fruits and vegetables for your shopper’s favorite Cinco de Mayo recipes Memorial Day: Official First Day of the Outdoor Grilling Season – Increase your space on packaged Corn, all varieties of Peppers, Sweet Onions, jumbo Mushrooms and baking Potatoes. – Promote fresh cut Watermelon, Cantaloupe and Pineapple, cored Pineapple, Asparagus and Florida Sweet Corn. – Large displays first of the season of stone fruit, grapes, and fresh-cut melon and other fruit mean increased sales and profit. Spruce up for Summer – Get your Produce & Floral Departments ready for summer local and stone fruit sales by deep cleaning one case each week. Crosset Company. Your Organic Advantage. 10295 Toebben Drive ~ Independence, KY 41051 ~ Phone (800) 347-4902 ~ Fax (859) 817-7634 ~ www.crosset.com June Su Mo Tu We Th Fr Sa 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 May 2019 23 24 25 26 27 28 29 30 Sunday Monday Tuesday Wednesday Thursday Friday Saturday 28 29 30 1 2 3 4 May Day Kentucky Derby Celebrate Mom! Mother’s Day is the largest single floral holiday of the year.