TABLE OF CONTENTS INTRODUCTION....................................................................................................... 9 HOW TO WRITE THE PERFECT PRESS RELEASE ......................................... 10 SENDING A RELEASE TO PR NEWSWIRE ........................................................ 14 Accounting News, Issues ............................................................................................ 17 Acquisitions, Mergers, Takeovers ............................................................................... 18 Advertising ................................................................................................................. 20 Advocacy/Group Opinion ........................................................................................... 23 Aerospace/Defense ..................................................................................................... 25 Agriculture .................................................................................................................. 28 Air Freight .................................................................................................................. 31 Airlines/Aviation ........................................................................................................ 34 Alternative Energies .................................................................................................... 37 Amusement Parks and Tourist Attractions ................................................................... 39 Animal Welfare .......................................................................................................... 43 Animals/Pets ............................................................................................................... 46 Art .............................................................................................................................. 48 Auto ............................................................................................................................ 51 Awards ....................................................................................................................... 53 Banking/Financial Services ......................................................................................... 57 Bankruptcy. ................................................................................................................ 59 Beer, Wine & Spirits ................................................................................................... 61 Beverages ................................................................................................................... 64 Biometrics .................................................................................................................. 68 Biotechnology ............................................................................................................. 70 Bond/Stock Ratings .................................................................................................... 71 Books ......................................................................................................................... 73 Bridal Services ............................................................................................................ 75 BIG Press Release Samples Book Page - 2 - Press Releases for Every Occasion and Industry Broadcast Technology ................................................................................................. 77 Business, Financial News ............................................................................................ 80 Chemical..................................................................................................................... 82 Children-Related News ............................................................................................... 85 Clinical Trials/Medical Discoveries ............................................................................ 88 Commercial Real Estate .............................................................................................. 91 Computer Hardware .................................................................................................... 95 Computer Networks .................................................................................................... 98 Computer Software ................................................................................................... 100 Computer/Electronics................................................................................................ 102 Conference Call Announcements .............................................................................. 108 Conservation/Recycling. ........................................................................................... 110 Construction/Building ............................................................................................... 112 Consumer Electronics ............................................................................................... 114 Contracts................................................................................................................... 116 Corporate Expansion ................................................................................................. 118 Corporate Social Responsibility ................................................................................ 120 Cosmetics & Personal Care ....................................................................................... 122 Dentistry ................................................................................................................... 124 Dividends ................................................................................................................. 126 Earnings .................................................................................................................... 127 Earnings Projections or Forecasts .............................................................................. 138 Economic News, Trends, Analysis ............................................................................ 140 Education .................................................................................................................. 142 Electrical Utilities ..................................................................................................... 144 Electronic Commerce ................................................................................................ 146 Electronic Components ............................................................................................. 148 Electronic Design Automation .................................................................................. 150 Electronic Gaming .................................................................................................... 153 BIG Press Release Samples Book Page - 3 - Press Releases for Every Occasion and Industry Electronics Performance Measurement...................................................................... 154 Entertainment............................................................................................................ 158 Environmental Issues ................................................................................................ 161 Environmental Policy ................................................................................................ 163 Environmental Products & Services .......................................................................... 165 Fashion ..................................................................................................................... 167 FDA Approval .......................................................................................................... 171 Features .................................................................................................................... 173 Film & Motion Picture .............................................................................................. 175 Financing Agreements .............................................................................................. 178 Food/Beverages ........................................................................................................ 180 Foreign Policy/International Affairs .......................................................................... 182 Furniture & Furnishings ............................................................................................ 184 Gambling/Casinos ..................................................................................................... 186 Gas ........................................................................................................................... 188 Green Technology ..................................................................................................... 192 Handicapped/Disabled .............................................................................................. 195 Health Care/Hospitals ............................................................................................... 198 Health Insurance ....................................................................................................... 203 High Tech Security ................................................................................................... 205 Higher Education .....................................................................................................