One day, RICOH 132 imagined collaborating with ALUMNI the world’s best MAGAZINE business schools. It imagined that January-March 2014 students from these www.iese.edu schools could access to the right information, in the Joan Enric Ricart and Beatriz Muñoz-Seca Mike Rosenberg Jaume Llopis The Urban Challenge. Harnessing Culture Professional Networking: right place and at Next Stop: Making Smes International as the City’s Economic and Social Motor For Whom? And for What? the right time. It imagined an excellent service for the future executives. That goal was achieved. One day RICOH imagined change. GLOBAL ALUMNI REUNION NOW FOR A BETTER FUTURE 2,500 Participants from 53 Countries /ricohspain 900 818 302 DECIDE TAKING ON TOMORROW’S OPPORTUNITIES TODAY IESE GLOBAL ALUMNI REUNION BARCELONA NOVEMBER 7-9 2013 Thank you for your support once again this year. Thank you for helping us grow. Thank you for helping us open doors to the future. Without you, none of this would be possible. Sponsors Platinum Sponsors Silver Collaborators DECIDE TAKING ON TOMORROW’S OPPORTUNITIES TODAY IESE GLOBAL ALUMNI REUNION BARCELONA NOVEMBER 7-9 2013 PUBLICIDAD 1 Thank you for your support once again this year. Thank you for helping us grow. Thank you for helping us open doors to the future. Without you, none of this would be possible. Sponsors Platinum Sponsors Silver Collaborators C O N T E N T S IDEAS PEOPLE NEXT STOP: Making SMEs International PAUL POLMAN, CEO OF UNILEVER 54 Joan Enric Ricart and Jaume Llopis 20 “WE COULD BE THE FIRST GENERATION TO WIPE OUT POverty” THE URBAN CHALLENGE Harnessing Culture as the City’s Economic and Social Motor Beatriz Muñoz-Seca 24 CROSSROADS CAREER FORUM: How to Sell Your Best Asset: Yourself 34 30 PEOPLE 20TH HEALTHCARE INDUSTRY MEETING Efficiency, Transparency and Collaboration 36 JAIME Vives (amp ‘08) “Integrity is what is most important in a team” 46 GLOBAL ENTREPRENEURSHIP WEEK 2013 THE BIG ADVENTURE TELEFONICA’S COO WITH 28TH AutOMOTIVE INDUSTRY MEETING IESE MBA STUDENTS Life in the Fast Lane 38 OF FOUNDING Ringing in the Changes 56 U.S. ADVISORY COUNCIL COMPANIES MARIO MONTI, EX-PRIME MINISTER OF ITALY Supporting the School’s AND FORMER EUROPEAN COMMISSIONER Development in North America 40 “Europe Needs More Politicians AGENDA 44 that Encourage Growth” 58 2 JANUARY-MARCH 2014 / No. 132 Alumni Magazine IESE COVER STORY GLOBAL ALUMNI REUNION 2013 8 GRANT TAYLOR (MBa ’12), PEOPLE FOUNDER OF QUOTANDA Democratizing Access ALUMNI AROUND THE WORLD 50 to the Top Schools 60 TAKING THINGS LIFE TO ANOTHER LEVEL CHAPTER NEWS 68 YOU’RE IN THE NEWS 72 MAGIC AND STORIES AT CONFERENCE ON Iese’S MADRID CAMPUS MBAs Meet 76 IESE & YOU THE IESE LIBRARY Your Link to Knowledge 78 FINAL MIKE ROSENBERG Professional Networking: For Whom? And for What? 80 Alumni Magazine IESE JANUARY-MARCH 2014 / No. 132 3 www.facebook.com/alumni.IESE www.twitter.com/IESEalumni 132 General Circulation January-March 37,055 2014 International Circulation ALUMNI MAGAZINE www.iese.edu/alumni 31,706 (Spanish Edition) 5,350 (English Edition) Editor Antonio Argandoña Index of Companies Executive Editor Aïda Rueda Managing Editor A+E Newtorks ......................................................................60 IDE Business School ..........................................................68 Olga Boluda Abertis ...................................................................................... 8 Ikea ..........................................................................................68 Senior Editor, English Edition Accenture ..............................................................................34 Integral Consulting ............................................................34 Sally Davies Aegon ......................................................................................72 JP Morgan Chase & Co. ............................................34, 40 Art Director Airbus .....................................................................................63 McKinsey ...............................................................................34 Albyn Medical......................................................................72 Mediterrània Capital Partners ......................................30 Enric J. Gisbert ámaZ .......................................................................................68 Microsoft .......................................................................34, 40 Amphos ..................................................................................50 Necsia .....................................................................................72 Contributors Ashoka ...................................................................................... 8 Omsey-Yesmo Group .......................................................72 Cristina Aced, Laia Antúnez, Aster Capital.........................................................................68 Opel .........................................................................................50 Marisa Bombardó, Stephen Burgen, AT Kearney ............................................................................. 8 Opp CAP .................................................................................40 Mercedes Castelló, Clara Castillejo, Ayesa ......................................................................................63 Oxford Analytica .................................................................. 8 Edu Ferrer Alcover, Alberto de Olano, Bain .........................................................................................34 PanAtlantic University.....................................................30 Alejandro Lavara, Javier Pampliega, Bingham Consulting ..........................................................40 Pfizer ......................................................................................66 Marta Sardà, Sara Sicart, Larisa Tatge, Bloomberg .............................................................................. 8 Phoenix ..................................................................................63 Gemma Tonijuan and Miquel Utset Booz & Co. .............................................................................40 PMC .........................................................................................40 CBS Corporation .................................................................40 PricewaterhouseCoopers ...............................................40 Cover Art Channel Thirteen ................................................................40 Prisa Brand Solutions .......................................................72 Enric J. Gisbert Clear Channel .......................................................................60 Quotanda ...............................................................................60 Cooltra ....................................................................................72 Raiffeisen Investment ......................................................50 Cotec .......................................................................................68 República Móvil ..................................................................72 Editing Secretary Deloitte .................................................................................... 8 Roche Diagnostics..............................................................46 Alejandra Arrocha Deutsche Bank ....................................................................34 SAP............................................................................................. 8 DFJ Espirit ............................................................................68 Seculus ...................................................................................50 Photography Di Rienzo Consulting .........................................................40 Sedena ....................................................................................72 Ernesto Agudo (Archivo ABC) Día ............................................................................................66 Shell .........................................................................................34 Javier Arias Discovery Communications ...........................................50 Siemens.............................................................................8, 34 Jordi Estruch Dropbox .................................................................................34 Sino Pacific ............................................................................. 8 Edu Ferrer Alcover Edenred Partners ...............................................................68 Swarovski ............................................................................... 8 Jordi López elBulli ......................................................................................68 The Chair Center Group ..................................................... 8 Pili Martínez Elite Dynamics ....................................................................72 Tidibi .......................................................................................72 Quim Roser Fontvalue Consulting........................................................72 TiVo .........................................................................................40 Roger Rovira Fractus....................................................................................72 Unilever .................................................................................50 Josu Viñaspre General Electric...................................................................40