t 2018-19 r Annual Repo Pakistan Advertising Association Plot No. ST-4, Block 3, Adjacent to Gulshan Flyover, Opposite T.O. Clinic, Gulshan-e-Iqbal, Rashid Minhas Road, Karachi-75300 021-34961933, 021-34961954 021-34961806 [email protected] www.paa.com.pk Annual Report 2018-19 TABLE OF CONTENTS 1. Chairman’s Message 3. Existing CEC Members 7. PAA Sub Committees 17. Minutes of the Meetings 47. Members List (As on 30th June, 2019) 59. 3rd AGM Minutes (29th September, 2018) 66. PAA Activities 71. PAA Proposed Plan of Activities for Three Years 2018-2020 81. Chairman’s Report 84. Consent Letter (Salahuddin & Co) 85. Auditor’s Invoice for the Year 2020 86. Financial Statements It has been an absolute privilege for me to perform duties as Chairman of Pakistan Advertising Association. Since September, 2018, there have been many new business/industry challenges that had to CHAIRMAN’S be tackled and our members and colleagues have also faced related to the economic slowdown and inflationary costs causing severe cuts in marketing budgets of companies and brands and servicing costs to increase. This was further amplified by the substantial decrease in spend by the Government of Pakistan MESSAGE and this combination resulted in the loss of tens of thousands of jobs witnessed among all stakeholders of the industry be it advertising agencies, electronic and print media or companies/brands. Although we were faced with many challenges this year, progress was made in different areas which we have covered in detail in our Activities Report and engagement with the necessary partners and corridors to have our voice heard. A momentum has been set for PAA to become the voice of the advertising agencies whether it is about making APNS or PBA understand the challenges being faced by agencies and in turn understand theirs or being involved in the process of providing recommendations and inputs at the level of policy making with the Ministry of Information & Broadcasting or taking collective industry initiatives with Pakistan Advertisers Society. Engagement is consistently being done with Pakistan Advertisers Society, with whom PAA partnered this year for See It Be It, an initiative for women in the field of creativity by Cannes Lions 2019 and Jang Media Group as official representatives held on April 11, 2019 in Karachi as well as collaborated with Jang Media Group for the Young Spikes Digital Competition being held on September 06, 2019. Various discussions of future partnerships and programs with PAA and PAS working together will be taking place and we hope to continue this relationship for the betterment of our industry. Keeping a check on the implications of taxation policies and added costs of running a services business in advertising always was and will remain essential. The margins advertising agencies work on have reduced to single digits because of increased competition and lack of a strategy to evolve with innovation and adopt global practices. In this forbidding atmosphere, growth for companies has become a strenuous task. Meanwhile FBR has been consistently applying and increasing taxation elements over the last few years on the income of advertising agencies. Complicated, multifaceted and tedious reporting structures are also making it impossible for small and medium size agencies to operate. There have been some breakthroughs with FBR in certain areas, however, a long-term approach with constant engagement with FBR must be continued to convey the contribution of advertising agencies and their clients make to the overall national exchequer, the number of jobs it produces and most importantly the talent it grooms. An abundance of work is in process for AdAsia Lahore 2019 being led by the Chairman of its Organising Committee, Mr. Sarmad Ali. I proudly state that the preparations and work being done by the working group of AdAsia organising committee is commendable and we could not have chosen a better person to lead it as its Chairman. It is after 30 years that this event is taking place in Pakistan again with international speakers and we have received commitments and support from all corridors including the President and the Prime Minister of Pakistan. It is not only the representation of the industry but the representation of Pakistan which is the ultimate objective of this event. An orientation dinner is being planned on September 13, 2019 for members of PAA and prospective clients and partners to present the overall working on this event. We hope for unconditional support from all involved and especially from companies/brands who maintain a leadership status in their fields. I expect them to take this opportunity to play their role in making this event a success. In the end, I would like to thank the Central Executive Committee of PAA, the core committees and their Chairmen and Chairpersons for providing their time, effort and continued support bearing all expenses of travel personally wherever required and without whom all the work we have presented would not have been possible. I would also like to thank the Secretariat personnel of PAA who have worked diligently throughout the year much over and above their responsibilities. It is my belief that with the same level of selfless contribution to achieve our collective goals to bring about improvements in our industry, we can make PAA stronger and more effective with each passing year. There are many areas remaining to be improved and focused on and still a lot to be done. Sincerely, Ali Mandviwalla Chairman EXISTING CEC MEMBERS Mr. Bilal Tanveer Executive Director OFFICE BEARERS FOR Maxim Advertising & Co. (Pvt) Ltd THE YEAR 2018-2019 Mr. Mahmood Parekh Chief Executive Officer MCM Advertising Mr. Ali Mandviwalla Chairman & Managing Partner Mrs. Fatima Kisat Synergy Group Chief Executive Officer MediAd Communications (Pvt) Ltd Mr. Sohail Kisat Senior Vice Chairman & Mr. Mubin Ahmed Malik Group Chairman Chief Executive Officer M. Communications (Pvt) Ltd Revolution Media (Pvt) Ltd Mr. Numan N. Ahmed Mr. Tabish Waqar Vice Chairman & Chief Executive Officer Chief Executive Officer Spider 360 Media (Pvt) Ltd The Brand Partnership (Pvt) Ltd Mr. M. Zeeshan Khan Chief Executive Officer TNI Communications 05 MEMBERS OF 06 CENTRAL EXECUTIVE COMMITTEE SECRETARIAT Mr. Waqar H. Haidri Secretary Finance Syed Ali Raza Managing Director Adetude (Pvt) Ltd Mr. Tariq Rasheed Secretary General Mr. M. Hassan Ansari Executive Director Argus Advertising (Pvt) Ltd PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN ASSOCIATION ADVERTISING PAKISTAN Mrs. Seema Jaffer Chief Executive Officer Bond Advertising (Pvt) Ltd Mr. Wasiq Ali Khan Chief Executive Officer Manhill Advertising & Marketing (Pvt) Ltd Annual Report 2018-19 Annual Report 2018-19 PAA SUB COMMITTEES ELECTRONIC FPCCI COUNCIL MEDIA COUNCIL Mr. Mahmood Parekh Mr. M. Hassan Ansari Chairman, Member, FPCCI Council FPCCI Council Mr. Numan Nabi Ahmed Mr. Jamal Mir Pakistan Advertising Association & Pakistan Advertising Association & Chairman, Member, Chief Executive Officer, Executive Director, Electronic Media Council Electronic Media Council MCM Advertising Argus Advertising (Pvt) Ltd Pakistan Advertising Association & Pakistan Advertising Association & Eveready Chambers, Muhammad Bin C-11, Block 4, Clifton, Karachi. Chief Executive Officer, Chairman, Qasim Road, Tel: 021-35309921-6, Fax: 021-35309928 The Brand Partnership (Pvt) Ltd Prestige Communications (Pvt) Ltd Karachi. E-mail: [email protected] 78-C, 13th Commercial Street, Phase II Ext., 22-C, Khayaban-e-Badban, Tel: 021-32214106, Fax: 021-32637624 DHA, Karachi. DHA, Phase 6, Karachi. E-mail: [email protected] Mr. Bilal Tanveer Tel: 021-35380696-99, Fax: 021-35381047 Tel: 021-35171761-64 Member, E-mail: [email protected] E-mail: [email protected] Mr. Ali Mandviwalla FPCCI Council Member, Pakistan Advertising Association & Mr. Ali Mandviwalla Mr. Aleem Durrani FPCCI Council Executive Director, Member, Member, Pakistan Advertising Association & Maxim Advertising Co. (Pvt) Ltd Electronic Media Council Electronic Media Council Managing Partner, Bungalow # 245-2-U, Block-6, Pakistan Advertising Association & Pakistan Advertising Association & Synergy Group P.E.C.H.S., Karachi. Managing Partner, Chief Executive Officer, 69-B, S.M.C.H.S., Karachi. Tel: 021-34372576-80, Fax: 021-34372582 Synergy Group Media Pulse (Pvt) Ltd Tel: 021-34556276-9 E-mail: [email protected] 69-B, S.M.C.H.S., Karachi. 69-C, 21st Commercial Street, Fax: 021-34536277 Tel: 021-34556276-9, Fax: 021-34536277 Phase II, Ext., DHA, Karachi. E-mail: [email protected] E-mail: [email protected] Tel: 021-35897361, Fax: 021-35897362 E-mail: [email protected] Mr. M. Zeeshan Khan Mr. M. Zeeshan Khan Member, Member, Mr. Sohail Kisat FPCCI Council 09 Electronic Media Council Member, Pakistan Advertising Association & 10 Pakistan Advertising Association & Electronic Media Council Chief Executive Officer, Chief Executive Officer, Pakistan Advertising Association & TNI Communications TNI Communications Group Chairman, Plot C-89, Block 2, behind Umer Shariff Plot C-89 , Block 2 – Clifton, behind Umer M. Communications (Pvt) Ltd Park, Opp. Masjid Bilal, Clifton, Karachi. Shariff Park, Opp. Masjid Bilal, Karachi. House 22-A, Main Nazim Uddin Road, Tel: 021-35291788-89 Tel: 021-35291788-89 F-7/1, Islamabad. E-mail: [email protected] E-mail: [email protected] Tel: 051-2651807-11, Fax: 051-2651814 Email: [email protected] Mrs. Seema Jaffer Mr. Waqar H. Haidri Member, Member, Mr. Jawad Humayun FPCCI Council