Acne Studios Autumn/Winter 2016 Erin Bookman Acne Studios Target Customer • Ages 25-35 • Fashion risk takers • Values quality clothing • Both men and Women • Independent personalities • High income level, Acne products are seen as an investment • Live in larger, urban cities around the world • Interested or work in the creative industry • The Acne customer reads intelligent publications that leave room For creative interpretation and uniqueness. Top Competitors • Prabal Gurung • The Row • Proenza Schouler • Alexander Wang • Comme de Garcons Acne Overview Acne Studios is a Stockholm based fashion house founded in 1996, known worldwide for its unprecedented products. Founder and creative director Jonny Johansson’s immense interest in the evolvinG culture of art and fashion around him has influenced its identity in creatinG what is one of the world’s most well respected ready to wear brands today. Johansson’s attention to detail and desiGn, especially throuGh use of tailorinG and fabric have played a crucial role in the brand’s character. Acne’s custom developed products cover an eclectic ranGe of merchandise includinG men’s and women’s ready to wear, footwear, accessories, and denim. In addition to Acne’s headquarters in Stockholm, flaGship stores are also located in Paris, London, New York City, Los AnGeles, and Tokyo. What’s Selling Now Inspiration Fabrication Solid Cotton/Nylon shirt 63% Cotton 37% Nylon Retail Price $290.00 Fabrication Denim (heavy) 100% Cotton Retail Price $440.00 Fabrication Valde Double MalanGe Jacket 85% Wool 15% Cashmere Retail Price $1500.00 Style 1040 Short Sleeve Rider Shirt Silhouette Cropped short sleeve shirt Pointed collar Arm stitch detailinG Fabrication MoraG Poplin Plaid 100% Cotton Retail Price $150.00 Style 1050 Cropped Pant with stripes Silhouette Cropped StraiGht leg pant with cut-out detail LarGe pocket detail Fabrication Murol raw Wool 75% Vi/Fl. Wool 20% Nylon/Polyamide 5% Cashmere 100% Viscose Retail Price $420.00 Style 1060 Asymmetrical Mid calf Dress Silhouette Geometric Velvet Asymmetrical neck and bottom Fabrication HiGh shine with crushed texture 86% Viscose 14% Cupro Retail Price $870.00 .