Information & Communication Technologies Singapore Market Study JANUARY 2020 © Copyright EU Gateway | Business Avenues The information and views set out in this study are those of the author(s) and do not necessarily reflect the official opinion of the European Union. Neither the European Union institutions and bodies nor any person acting on their behalf may be held responsible for the use which may be made of the information contained therein. The contents of this publication are the sole responsibility of EU Gateway | Business Avenues and can in no way be taken to reflect the views of the European Union. The purpose of this report is to give European companies selected for participation in the EU Gateway | Business Avenues Programme an introductory understanding of the target markets countries and support them in defining their strategy towards those markets. For more information, visit www.eu-gateway.eu. EU Business Avenues in South East Asia Central Management Unit Singapore Market Study January 2020 Submitted to the European Commission on 22 January 2020 Information & Communication Technologies – Singapore Market Study - Page 3 of 178 TABLE OF CONTENTS TABLE OF ABBREVIATIONS .................................................................................................................................. 10 1. EXECUTIVE SUMMARY ....................................................................................................................................... 12 2. WHAT ARE THE CHARACTERISTICS OF SINGAPORE? ................................................................................. 16 2.1. POLITICAL OVERVIEW ............................................................................................................................ 16 2.2. ECONOMIC OVERVIEW ........................................................................................................................... 17 2.3. TRADE OVERVIEW ............................................................................................................................... 19 2.4. MARKET ACCESS ............................................................................................................................... 20 2.5. BUSINESS AND COMPETITIVE ENVIRONMENT ........................................................................................... 21 3. MARKET OVERVIEW & EU ENTRY OPPORTUNITIES IN SINGAPORE .......................................................... 24 3.1 THE SINGAPORE ICT SECTOR ................................................................................................................. 24 3.1.1 Future Key Technologies in Singapore’s Infocomm Media 2025 Plan ........................................... 29 3.1.2 Most recent ICT industry developments ......................................................................................... 37 3.1.3 Lead Agencies ................................................................................................................................ 42 3.1.4 ICT Standards ................................................................................................................................. 45 3.1.5 Entry Strategies .............................................................................................................................. 45 3.1.6 Challenges & Entry Barriers ........................................................................................................... 49 3.2 INFORMATION TECHNOLOGY EQUIPMENT ................................................................................................. 50 3.2.1 Market Overview ............................................................................................................................. 50 3.2.2 EU Entry Opportunities ................................................................................................................... 60 3.3 INFORMATION TECHNOLOGY SOFTWARE .................................................................................................. 65 3.3.1 Market Overview ............................................................................................................................. 65 3.3.2 EU Entry Opportunities ................................................................................................................... 82 3.4 INFORMATION TECHNOLOGY SERVICES.................................................................................................... 87 3.4.1 Market Overview ............................................................................................................................. 87 3.4.2 EU Entry Opportunities ................................................................................................................... 94 3.5 TELECOMMUNICATION EQUIPMENT .......................................................................................................... 99 3.5.1 Market Overview ............................................................................................................................. 99 3.5.2 EU Entry Opportunities ................................................................................................................. 107 3.6 TELECOMMUNICATION SERVICES ........................................................................................................... 112 3.6.1 Market Overview ........................................................................................................................... 112 3.6.2 EU Entry Opportunities ................................................................................................................. 120 Information & Communication Technologies – Singapore Market Study - Page 4 of 178 4. REGULATIONS ................................................................................................................................................... 125 4.1 IMPORT PROCEDURES ........................................................................................................................... 125 4.2 GOVERNMENT TENDERS ....................................................................................................................... 126 4.3 SINGAPORE CONSUMER PROTECTION (SAFETY REQUIREMENTS) REGISTRATION SCHEME (CPS) .......... 128 4.4 TELECOMMUNICATION STANDARDS AND EQUIPMENT REGISTRATION FRAMEWORK .................................. 131 4.5 RELATED ACTS AND BILLS .................................................................................................................... 132 5. ANNEX ................................................................................................................................................................ 135 5.1 LIST OF USEFUL CONTACTS .................................................................................................................. 135 5.2 STARTING A BUSINESS IN SINGAPORE ................................................................................................... 137 5.3 USEFUL STATISTICS ............................................................................................................................. 142 5.4 BIBLIOGRAPHY ............................................................................................................................. 172 Information & Communication Technologies – Singapore Market Study - Page 5 of 178 Lists of Figures Figure 1: Map of Singapore ........................................................................................................ 16 Figure 2: Global Competitiveness Report 2019 – Singapore Economy Profile .......................... 18 Figure 3: EU-Singapore Trade Flows, 2008-2018 ...................................................................... 20 Figure 4: IMD World Digital Competitiveness Index 2019 for the Asia-Pacific Region ............... 24 Figure 5: Infocomm revenue by segment (S$ billion), 2012-2017 .............................................. 25 Figure 6: Annual Revenue by Domestic and Export Market, 2012-2017 ................................... 25 Figure 7: Top 10 Internet Activities on Desktop PCs and Laptops (Enterprises), 2018 .............. 27 Figure 8: Top 10 Internet Activities on Mobile/Smart Phones or Tablets (Enterprises), 2018 .... 27 Figure 9: Big Data & Analytics Market in Singapore (US$ million), 2013-2018 .......................... 30 Figure 10: IoT Market in Singapore (US$ billion), 2012-2018 .................................................... 31 Figure 11: Future Communication Market in Singapore (US$ billion), 2013-2018 ..................... 32 Figure 12: Cybersecurity Market in Singapore (US$ million), 2011-2018 .................................. 33 Figure 13: Cognitive Computing Market in Singapore (US$ million), 2014-2018 ....................... 34 Figure 14: Advanced Robotics Market in Singapore (US$ million), 2014-2018.......................... 35 Figure 15: Immersive Media Market in Singapore (US$ million), 2014-2018 ............................. 36 Figure 16: Digital Economy Environment of Singapore .............................................................. 38 Figure 17: Key Tech Trends Identified by the SDE Tech Roadmap ........................................... 40 Figure 18: Visitors at Huawei’s Booth at CommunicAsia ........................................................... 48 Figure 19: The HBD Promotes the Use of Elderly Monitoring Systems ..................................... 56 Figure 20: Smartmissimo Technologies’s Powerdot 2.0 Uno ....................................................