Tackling Web TV Scalability With Dynatrace CUSTOMER STORY Customer BUSINESS CHALLENGE MTV Media is one of the largest electronic media companies in Finland. It operates national free-to-air television channels MTV3, Sub and AVA; an online media venture, mtv3.fi; a web TV platform, KATSOMO.fi; more than a dozen pay-TV channels; and the country’s largest nationwide commercial radio station, Radio Nova. Industry MTV Media has been online with mtv3.fi since 1995. With an average of two million Media weekly visitors, mtv3.fi is one of the most prominent Finnish online news services. Through organic growth and a series of acquisitions, the mtv3. fi site has evolved to Challenge include a multitude of services and platforms including free real estate classifieds, For its fast-growing KATSOMO web online games, email, online dating and a web shop for digital content. TV platform to deliver smooth live One of the fastest growing areas of MTV’s online portfolio is the web TV platform experience MTV Media needed a real- KATSOMO.fi. Offering an archive of on-demand TV programs, live pay-per-view time,end-to-end solution for monitoring sports and online pay-TV content, KATSOMO puts out over 10 million video starts performance and spotting trending and one petabyte of data per month. issues before they impacted users. The biggest challenge for KATSOMO lies in the proper scaling of performance for Solution very intense peaks of demand, especially during live pay-per-view events. To produce Dynatrace smooth user experience, the system must negotiate through the maze of logging in, accepting the payment and delivering content as fast as possible for tens of Results thousands of simultaneous users. • Real-time monitoring of production A trial by fire for KATSOMO was the Ice Hockey World Championships in Helsinki. system without slowing performance A signature live event for MTV, it was by far the biggest-ever web TV showcase for during peak demand KATSOMO. To ensure a smooth experience, MTV needed a realtime monitoring solution for all the various parts of the complex environment. This was necessary for • Improved visibility into service levels, the web team to respond proactively to anomalies and trending peak demand. third-party solutions and future investment plans SOLUTION • Better user experience through proactive MTV Media employs 24/7 monitoring for all its web services, including monitoring problem resolution services by system vendors, hosting and service desk partnersand an in-house monitoring solution. Dynatrace was implemented to provide MTV with its own data for evaluating the SLAs agreed to with the partner network. For efficient performance monitoring and pinning down of trending technical issues, MTV chose Dynatrace. It was first implemented in KATSOMO for the Ice Hockey World Championships’ war room, where it was used to create visualizations of the situation as well as to keep track of potential problems in performance and availability. dynatrace.com “The project was a tough test. Dynatrace exceeded our expectations by working really well even when the capacity was overloaded, without slowing down the production system. The environment for the World Championships operated mostly on the very edge of its ability and Dynatrace was a valuable tool for keeping an eye on all the possible bottleneck situations system-wide,” said Kimmo Sinkko, head of interactive IT for MTV Media. “During the World Championships there was an amateurish attempt to hack into KATSOMO, just to see an important match for free, which disturbed the whole application delivery chain at the worst possible moment. We used Dynatrace in real time to find out what was going on, and later on to dig up valuable data of what exactly happened. We didn’t plan for Dynatrace to help in a crisis like this, but it turned out to be an asset,” Sinkko continued. Dynatrace includes free clients for viewing the data produced by the solutions. For MTV, this has provided additional value. Being able to share the exact same data with developers, vendors and other partners has streamlined work when analyzing issues, testing and developing. RESULTS The biggest gain for MTV Media has been the overall improvement in visibility and operability of KATSOMO’s daily administration. Both solutions have proven to be handy assets in sampling errors in service and availability. “The data provided by Dynatrace data is something we could have picked up going through our logs, but in reality we don’t have the time to do that. Neat and quick visualizations make it possible to be proactive and fix issues before they escalate. It’s also great to have our own information on what goes on in third- party black boxes throughout the application delivery chain — this really comes in handy when negotiating SLAs or performance issues with the vendors,” said Sinkko. In the future, MTV Media is planning to integrate Dynatrace into more of its web services. The main purpose would be to monitor real-time situational data with one Dynatrace dashboard on all web services, including those not currently on Java or .NET platforms. MTV is planning to take full use of Dynatrace features to implement more systematic load testing. Dynatrace would also be useful for collecting data not only for systems management but also for business intelligence purposes. Dynatrace Digital Performance Platform — its digital business…transformed. Successfully improve your user experiences, launch new initiatives with confidence, reduce operational complexity and go to market faster than your competition. With the world’s most complete, powerful and flexible digital performance platform for today’s digital enterprises, Dynatrace has you covered. Learn more at dynatrace.com Dynatrace is the innovator behind the industry’s premier Digital Performance Platform, making real-time information about digital performance visible and actionable for everyone across business and IT. We help customers of all sizes see their applications and digital channels through the lens of their end users. Over 8,000 organizations use these insights to master complexity, gain operational agility and grow revenue by delivering amazing customer experiences. 8.15.16 323_CS_MTVmedia_A4_ma.