Q1 2020 THE BUSINESS OF TEXAS SPORTS TILMAN TELLS IT LIKE IT IS No-Nonsense Business Lessons from the “Billion Dollar Buyer” COWORKING WITH THE COWBOYS A Chat with Jerry Jones Jr. CATCHING UP WITH THE MARK CUBAN RELAUNCH 7 Questions for the Legend ISSUE Warren is cleaning up Texas– and KEEPING IT SAFE. Warren Paynes | Lead Residential Driver | Texas Disposal Systems, Inc. Warren Paynes doesn’t just make Texas a cleaner place — he makes it a safer place. As a driver for Texas Disposal Systems, he knows that driving safe protects him, his route partner and everyone around them. He stays focused, performs inspections on his vehicle and puts his cell phone away. Warren takes his driver safety training seriously, and that’s why Texas Mutual is proud to support him and all the Texans who make the road their workplace. Texas Mutual is changing the way workers’ comp works for you. See Warren ON THE JOB at WorkSafeTexas.com/OnTheJob. © 2019 Texas Mutual Insurance Company Warren is cleaning up Texas– Letter from the KEEPING IT SAFE. OWNER and Great CEOs create great jobs. And meaningful work is something almost everyone craves. That’s why I have always felt that building a business is a noble cause. By creating and running great businesses, we satisfy our need to help others even as we provide for our own needs. This dynamic is, in large part, why we are excited to relaunch Texas CEO Magazine with the mission of helping CEOs across Texas grow their businesses and master their role as head of the organization. Whether that organization is public or private, for-profit or nonprofit, large or small, we all face similar challenges. We hope that Texas CEO Magazine can become your best and most trusted source for information on the CEO role and the state of business in Texas—and become a part of your personal CEO journey too. We intend to do this not only through ideas and insights in the magazine but through events, podcasts, and newsletters that allow you to access our content in whatever way is most convenient for you. Texas is one of the great states for sports, and that’s one reason we chose sports as the theme of our relaunch issue. Here, football is king: We’re the state of Friday Night Lights, epic college football rivalries, and the Dallas Cowboys (the world’s most valuable sports team, worth an estimated $5 billion). But that’s only part of the Texas sports story. Whether it’s our forthcoming third Major League Soccer team or our growing esports scene, Texans love sport of all kinds—and spend a lot of money on it. There’s also an even deeper connection between sport and business. Great coaches and great athletes hold lessons for every CEO, about leadership, strategy, endurance, and so much more. We will explore a few of those lessons throughout this issue. As Texas CEO Magazine moves forward, we would like to include you in the conversation. Don’t hesitate to reach out if you have story ideas, WE WOULD LIKE CEOs you think we should profile, or CEO issues you want us to cover. TO INCLUDE YOU IN Get in touch anytime at [email protected]. THE CONVERSATION. DON’T Leading an organization is a challenging endeavor, and we look forward Warren Paynes | Lead Residential Driver | Texas Disposal Systems, Inc. to being alongside you in your journey to becoming the most effective HESITATE TO REACH OUT CEO possible. IF YOU HAVE STORY IDEAS, CEOS YOU THINK WE SHOULD Warren Paynes doesn’t just make Texas a cleaner place — he makes it a safer place. As a driver for Texas Disposal Systems, he knows that driving safe protects him, his route partner and everyone around them. He stays focused, performs inspections on his vehicle and puts his cell phone away. PROFILE, OR CEO ISSUES YOU Warren takes his driver safety training seriously, and that’s why Texas Mutual is proud to support him and all the Texans who make the road their WANT US TO COVER. workplace. Texas Mutual is changing the way workers’ comp works for you. See Warren ON THE JOB at WorkSafeTexas.com/OnTheJob. © 2019 Texas Mutual Insurance Company TexasCEOMagazine.com 3 INSIDE Features Q1 2020 Publisher Lauren Daugherty Editor Aaron Hierholzer Operations Tamara Trammell Graphic Design Michele Rodriguez Contributors Wade H. Allen Akira Asada, PhD Craig Casselberry Ed Curtis Gordon Daugherty Tasha Eurich, PhD J. Michael Godfrey, PhD Lisa Jaster Blaine McCormick, PhD 86 Gary Oden, PhD Timothy J. Quigley, PhD Bill Simon Tony Streeter LISTEN TO TILMAN! John Thornton, PhD A Conversation with Tilman Fertitta, Landry’s CEO, Kirk Wakefield, PhD Houston Rockets Owner, and the “Billion Dollar Buyer” To subscribe to the print or digital edition of Texas CEO Magazine, please visit our website: www.texasceomagazine.com 8 and click subscribe. LEADERSHIP LESSONS POSTMASTER FROM A TEXAS RANGER Please send address changes to: The American CEO, LLC A Conversation with Hank Whitman, dba Texas CEO Magazine Former Chief of the Texas Rangers 28 8012 Bee Caves Road 7 QUICK QUESTIONS Austin, TX 78746 © 2019 The American CEO, LLC dba Texas WITH MARK CUBAN CEO Magazine. All rights reserved. The 18 A Lightning Round with the Legend Content in this issue may not be reproduced, distributed, or otherwise used without the prior written consent of the American CEO, LLC. THE EYES OF TEXAS The various contributors own their respective ARE UPON US Content that is published in this magazine. A Conversation with Chris Del Conte, 30 The beliefs, content, comments, opinions, Athletics Director at the University of Texas statements and viewpoints (collectively, the WANT TO WORK “Content”) published in this issue are those of the respective contributors and we do not necessarily agree, endorse, support or verify FROM COWBOYS HQ? such Content. The Content presented in this HERE’S YOUR CHANCE. issue is for informational purposes only and is 22 A Conversation with Jerry Jones Jr. not advice of any kind. WHAT CEOS Your use of the Content is at your own risk. The Content is provided on an “AS IS” basis, without CAN LEARN FROM any warranties of any kind, either express or implied. Neither The American CEO, LLC 35 nor any person associated with us makes any EXCEPTIONAL warranty or representation with respect to the completeness, reliability, quality, or accuracy COACHES CEO ACTIVISM of the Content. Without limiting the foregoing, John Thornton, PhD AND THE CLOAK The American CEO, LLC does not represent or warrant that the Content will be accurate, OF SOCIAL RESPONSIBILITY reliable, error-free, that errors will be corrected, Bill Simon and Blaine McCormick, PhD or that the Content will otherwise meet your needs or expectations. The American CEO, LLC 24 disclaims all warranties of any kind, whether express or implied, statutory or otherwise, including but not limited to any warranties of STARTUP SUCCESS: merchantability, non-infringement and fitness HOW MUCH SHOULD WE RAISE? for particular purpose. The foregoing does not affect any warranties which cannot be excluded Gordon Daugherty or limited under applicable law. 4 Texas CEO Magazine Q1 2020 INSIDE Departments 6 [MANAGEMENT] OUTSIDER CEOS 53 GENERATE MORE THE SPORT OF EXTREME RESULTS RELOCATION Ed Curtis Timothy J. Quigley, PhD 77 CATCHING THE 56 PERFECT PASS 14 LEGISLATIVE A Conversation with S. C. Gwynne, THE BODYGUARD Best-Selling Author of The Perfect Pass A Conversation with Mike Ramirez, FOOTBALL, Personal Protection Expert TEXAS-STYLE Craig Casselberry 80 [CULTURE] IS YOUR 29 [ENTREPRENEURSHIP] THESE 60 EMPLOYEE WELLNESS BUILDING A PROGRAM WORKING? ENTREPRENEURS Gary Oden, PhD BRIGHTER FUTURE ARE MAKING FOR CENTRAL TEXAS KIDS SAN ANTONIO SAFER A Conversation with Richard Tagle, Showcasing Safety Innovation CEO of the Andy Roddick Foundation 84 [PERFORMANCE] in Alamo City UNITY VS. UNIQUENESS IN SOCIAL MEDIA MARKETING— 65 WHICH IS MORE EFFECTIVE? Akira Asada, PhD 41 [PERFORMANCE] WHAT HAS ANDY DESIGNING AN RODDICK LEARNED SINCE STARTING EFFECTIVE SALES [LEADERSHIP] HIS FOUNDATION? 90 PROMOTION: MISSION, PRIDE, LESSONS FROM TEAM SPORTS MARKETING PEOPLE: 3 KEYS TO MILITARY AND Kirk Wakefield, PhD 68 CORPORATE SUCCESS BUILDING Lisa Jaster THE ESPORTS 43 [SELF-AWARENESS] SKYSCRAPER THE NEGLECTED A Conversation with Jason Lake, 94 KEY TO STRESS Founder and CEO of Complexity Gaming BRINGING MANAGEMENT A RENEGADE J. Michael Godfrey, PhD 72 [RESOURCES] SPIRIT TO XFL 2.0 A Conversation with Grady Raskin, CRAFTING President of the Dallas Renegades 47 [SELF-AWARENESS] THE BLUEPRINT FOR A SUCCESSFUL SELF-AWARENESS EXECUTIVE SEARCH AND THE CEO Wade H. Allen 96 Tasha Eurich, PhD THE BUSINESS OF COLLEGE ATHLETICS A Conversation with Judy MacLeod, 74 Commissioner of Conference USA 51 TICKET TO WHAT’S MY CMO THE LIMIT TALKING ABOUT? A Conversation with Randy Cohen, Tony Streeter Founder and CEO of TicketCity TexasCEOMagazine.com 5 [MANAGEMENT] CEO SUCCESSION RESEARCH OUTSIDER CEOS GENERATE MORE EXTREME RESULTS Timothy J. Quigley, PhD When a firm replaces a CEO, everyone involved typically Rather than revisit the issue of whether insider or outsider goes through a period of high stress. The board faces a highly candidates are “better,” I, along with my coauthors Donald consequential decision, the organization faces uncertainty, Hambrick, Vilmos Misangyi, and Alessandra Rizzi, recently and the newly appointed CEO faces a fresh challenge—all set out to give the issue of insider-outsider CEO succession a under the watchful eye of shareholders and the market. new frame: that of risk-taking (see “CEO Selection as Risk- Taking,” Strategic Management Journal). Instead of asking One of the most frequently studied factors in CEO succession the usual question of which type of CEO delivers better is whether the new CEO is promoted from within or appointed results, we hypothesized that outsider CEOs were more from without.