June 2007 Louis Vuitton Cup Easily Outperforms Volvo Ocean Race Even before the `real action` started, the Louis Vuitton Cup `Acts 10-13` exceeded the IFM-Event- Index of the Volvo Ocean Race significantly IFM-Breaking News Ocean Race was 50 points, whereas the IFM- America´s Cup The 2007 America´s Cup is the Event-Index of the pre-races which will later thirty-second edition of the event. culminate in the 2007 Louis Vuitton Cup In preparation for this edition, amounted to well over 87 points. The media there were a series of regattas performance of both analyzed sailing events was called `Acts` which culminate in strongest in Spain contributing 40 percent to the the Louis Vuitton Cup. The media impact of the `Acts 10-13` and 46 percent winner of the Louis Vuitton Cup is the challenger to sail against to the overall IFM-Event-Index of the last edition of the Swiss defender team the Volvo Ocean Race. Compared to the pre- Alinghi. The America´s Cup regattas of the Louis Vuitton Cup the yacht race which is the most famous and The media impact of the Louis Vuitton Cup `Acts around the world only scored better in South Africa most prestigious regatta in sport 10-13` topped the overall IFM-Event-Index (which as well as the UK where the generated media of sailing will start on June 23, 2007 in Valencia, Spain. relates broadcasting time to audiences on a Volvo Ocean Race - Louis Vuitton Cup - program by program basis and quantifies sports Acts 10 - 13 by IFM-Event-Index events using a points system to determine the 87,775 relative and absolute value of the event) of the Volvo Ocean Volvo Ocean Race 2005/2006 by 57 percent. This Race 50,107 is the result of a comprehensive TV analysis The Volvo Ocean Race is a yacht race around the world, held conducted by the sports sponsorship 18,12 every four years. It was named consultants of IFM International in nine countries after its sponsor, the Swedish including all key sailing markets. In seven of the car maker Volvo. The race over 34,91 nine monitored countries the America‘s Cup pre- Volvo Ocean Race 05/06 Louis Vuitton Cup - Acts the open ocean was formerly 10-13 regattas scored better than the yacht race around known as the Whitbread Round the world. The study demonstrates impressively impact was significantly higher. The main the World Race. The next sail boat challenge will start in Spain, that the media performance of the Louis Vuitton reasons for the superior results of the `Acts 10- in late 2008. Confirmed teams Cup `Acts 10-13` was significantly higher than 13` are: this kind of sailing event is more are the Ericsson Racing Team, that for the Volvo Ocean Race 2005/2006. The telegenic and the TV distribution of the rights Mean Machine as wells as the generated overall media impact of the Volvo holder was better for the Louis Vuitton Cup. Puma Racing Team. © IFM 2007 IFM International | Ohiostraße 8 | 76149 Karlsruhe/Germany Ulrich Lacher | Tel: +49 (0) 721 / 972 41 0 | [email protected].