D DIRECTORY Member Directory ABOUT THE MOBILE MARKETING ASSOCIATION (MMA) Mobile Marketing Association Member Directory, Spring 2008 The Mobile Marketing Association (MMA) is the premier global non- profit association established to lead the development of mobile Mobile Marketing Association marketing and its associated technologies. The MMA is an action- 1670 Broadway, Suite 850 Denver, CO 80202 oriented organization designed to clear obstacles to market USA development, establish guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and Telephone: +1.303.415.2550 content providers. With more than 600 member companies, Fax: +1.303.499.0952 representing over forty-two countries, our members include agencies, [email protected] advertisers, handheld device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. *Updated as of 31 May, 2008 The MMA is a global organization with regional branches in Asia Pacific (APAC); Europe, Middle East & Africa (EMEA); Latin America (LATAM); and North America (NA). About the MMA Member Directory The MMA Member Directory is the mobile marketing industry’s foremost resource for information on leading companies in the mobile space. It includes MMA members at the global, regional, and national levels. An online version of the Directory is available at http://www.mmaglobal.com/memberdirectory.pdf. The Directory is published twice each year. The materials found in this document are owned, held, or licensed by the Mobile Marketing Association and are available for personal, non-commercial, and educational use, provided that ownership of the materials is properly cited. Any commercial use of the materials, without the written permission of the Mobile Marketing Association, is strictly prohibited. Updates – contact [email protected]. © 2008 Mobile Marketing Association Mobile Marketing Association Vol 2, No 1 www.mmaglobal.com Table of Contents Introduction & Member Benefits 01 Board of Directors 02 Guidelines & Policy 05 Global Committee Overview 06 Staff 09 Member Companies, by Industry Category 10 Member Companies, by Geographic Region 15 Member Company Profiles (Alphabetical) 21 Mobile Marketing Association Vol 2, No 1 www.mmaglobal.com Effective 5/31/08 MMA Information What is the MMA The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. With more than 600 global member companies, representing over forty-two countries, membership includes agencies, advertisers, handheld device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The MMA is a global organization with regional chapters located in Asia Pacific (APAC), Europe, Middle East & Africa (EMEA), Latin America (LATAM) and North America (NA). The MMA also has national organizations in the UK, Spain, Ireland, Germany and Austria, all of whom collaborate with the regional and global chapters on establishing a sustainable industry for mobile marketing. One of the best means for our member companies to participate in the MMA is through our committees, task forces and special interest groups. The MMA has launched committees in each region and encourages participation in each from across the ecosystem. Industry contributions from MMA committees include guidelines and best practices (e.g. Consumer Best Practices), educational documents (e.g. Introduction to Mobile Search) as well as research (e.g. the MMA Annual Attitude & Usage Study). Today, the MMA offers over 20 different committees in the mobile marketing, mobile advertising and content and media arenas. For more information or to get involved, please visit www.mmaglobal.com Mobile Marketing Association 1670 Broadway, Suite 850 Denver, CO 80202 Phone: +1.303.415.2550 Member Benefits MMA membership provides an opportunity to participate in the premier global association for mobile marketing which strives to stimulate the growth of mobile marketing through an action-oriented approach that clears obstacles to market development, establishes standards and best practices for sustainable growth, and evangelizes the mobile channel for use by brands and third party content providers. Additional benefits for all members include: • Opportunity to network and meet potential customers and partners, as well as learn from the leaders in the space on how to better add mobile to your cross media marketing initiatives. • MMA regional chapters established in North America (NA), Europe, Middle East & Africa (EMEA), Asia and Pacific (APAC) and Latin America (LATAM). • Ability to lead in the development and execution of guidelines and best practices. • Access to MMA conducted primary and secondary research that provides education and insight into the mobile channel and its use for marketing. • Discounts for industry events and research reports. • Sponsorship, programming and advertising opportunities. Please contact [email protected] for more details. Join Us Today! Mobile Marketing Association Vol 2, No 1 www.mmaglobal.com Page 1 of 178 Effective 5/31/08 MMA Board of Directors Global Board of Directors Jimmy Poon, Managing Director, Russell Buckley, Managing Director, Federico Pisani Massamormile, Púca China Europe, AdMob Inc., CEO, HANZO Tom Daly, Group Manager, Strategy APAC Chairman EMEA Chairman LATAM Chairman & Planning, Global Interactive Marketing, The Coca-Cola Company NA Chairman Matthias Kunze, Director, Mobile Dan Rosen, AKQA, Group Head, UK Omarson Costa, Senior Business Gene Keenan, Vice-President of Monetization, Yahoo! EMEA Vice Chairman Development Manager - Latin Mobile Services, Isobar APAC Vice Chairman America, Microsoft Corporation NA Vice Chairman LATAM Vice Chairman John Maguire, Chief Commercial Xavier Perret, Orange Group, Vice Michael Bayle, Senior Director, Eduardo Jacob, CEO, MobX- Mobile Officer and General Manager, Asia- President, Digital Advertising Global Mobile Monetization, Yahoo Marketing Pacific, CRE8 Solutions NA Treasurer LATAM Treasurer APAC Treasurer & Secretary EMEA Treasurer To Be Announced LATAM Secretary Mark Wächter, MMA Germany Maria Mandel, Executive Director of (BVDW Section Mobile) Rohit Dadwal, Director Mobile, Digital Innovation, OgilvyInteractive Platform and One Care, Microsoft EMEA Secretary NA Secretary Operations Pte. Ltd. APAC Director at Large Laura Marriott, President, Ibrahim (Aby) Mcmillan, CEO Abril Christian Hernandez Gallardo, Michael Becker, EVP, Business Mobile Marketing Association Digital, Editora Abril SA Google, Strategic Partnerships Development, iLoop Mobile, Inc. LATAM Director at Large EMEA Director at Large NA Director at Large Mobile Marketing Association Vol 1, No 2 www.mmaglobal.com Page 1 of 3 Effective 5/30/08 MMA Board of Directors Asia Pacific (APAC) Europe, Middle & East, Africa (EMEA) Executive Committee Executive Committee • Chairman: Jimmy Poon, Managing Director, Púca China • Chairman: Russell Buckley, AdMob Inc., Managing • Vice Chairman: Matthias Kunze, Director, Mobile Director, Europe Monetization, Yahoo! • Vice Chairman: Dan Rosen, AKQA, Group Head, UK • Treasurer & Secretary: John Maguire, Chief Commercial • Treasurer: Xavier Perret, Orange Group, Vice President, Officer and General Manager, Asia-Pacific, CRE8 Digital Advertising Solutions • Director at Large: Rohit Dadwal, Director Mobile, Platform • Secretary: Mark Wächter, MMA Germany (BVDW and One Care, Microsoft Operations Pte. Ltd. Section Mobile) • President, Laura Marriott, Mobile Marketing Association • Director at Large: Christian Hernandez Gallardo, Google, Strategic Partnerships Board of Directors • MMA: Paul Berney, Managing Director, EMEA • Barney Loehnis, Network Director, Asia, Isobar • Emmanuel Allix, Regional Technology Development Board of Directors Director, GroupM • Anne-Lise Katle, Head of Mobile Content, Telenor Nordic • Geoffrey Handley, Co-Founder, Director of New Mobile Business, Asia Pacific - The Hyperfactory • Arda Kertmelioglu, Co-Founder / Chief Business • Joshua Maa, CEO, Madhouse Inc. Development Officer, Mobilera B.V. • Ken Mandel, VP and Managing Director, Yahoo! • Charles Sword, Head of Mobile Advertising, Yahoo! Southeast Asia Europe • Krishna Durbha, Head-VAS, Business & Marketing, • David Barker, Head of Publishers and Partnerships, Reliance EMEA, Nokia • Leonardo O'Grady, Integrated Marketing and • Eamon Hession, CEO & MMA Ireland Chairman Communications Director, East, South Asia, and Pacific • M:Metrics Ltd, Hervé Le Jouan, Managing Director Rim, Coca-Cola Europe, Púca • Linda Stanojevic, Regional Manager, Ericsson IPX • Martin Peters, Head of Mobile Search & Advertising, T- • Marco Gavin, Digital Marketing Manager, Procter & Mobile International Gamble • Melis Turkmen, Mobile Marketing & Advertising Unit • Rajiv Hiranandani, Co-Founder & Global Head of Head, TURKCELL Revenues, Mobile2Win Pvt. Ltd. • Prinz M. Pinakatt, Manager of Interactive Marketing • Sandy Agarwal, Director, Head Nokia Interactive APAC Europe, The Coca-Coca Company & Chairman Emeritus, MMA & Chairman Emeritus, MMA • Richard Saggers, Head of Mobile