Apr 03, 2013 10:01 GMT Estrid Ericson’s classic elephant design now available as wallpaper One of the most beloved Svenskt Tenn textile prints – ‘’Elefant’’ by Estrid Ericson – is now available as wallpaper in three different colour combinations with white elephants on a base of midnight blue, elephant grey or raspberry. Estrid Ericson, founder of Svenskt Tenn, often found her ideas while travelling around the world. It was in a market in the south of France that she found a piece of batik fabric from the Belgian Congo, and was inspired to create the now well-known elephant print. It was printed on textile in the late 1930s. Now for the first time it is available on wallpaper. All of Svenskt Tenn’s wallpapers are made in Sweden on non-chlorine bleached paper using water-based colours. The wallpapers are washable and withstand well to exposure to sunlight. Prices: SEK 750 per roll. Each roll gives four print matched lengths 2.5 meters high. The Elefant wallpaper is available from April 5th. In addition, the exhibition Primavera, Textile inspiration-Inspiring textile, will be shown in the store on Strandvägen in Stockholm from April 5th until May 19th. Svenskt Tenn was founded in 1924 by designer and drawing teacher Estrid Ericson (1894-1981). In 1934, she began her lifelong collaboration with Josef Frank, already an internationally well-known architect, urban planner and designer, who had recently left Austria to take up residence in Sweden. Together, the two laid the foundations for the interior design philosophy that Svenskt Tenn has since come to represent, combining Estrid Ericson's artistic talent and entrepreneurial spirit with Josef Frank's inspired and timeless designs to form what was soon to become a highly successful concept. Svenskt Tenn is owned by the Kjell and Märta Beijer Foundation. Contacts Elin Lervik Press Contact Presschef/PR Manager Pressfrågor [email protected] +46760128800.