CLUTCH PRO TOUR PARTNERSHIP PROPOSAL NOVEMBER 2020 Partnership Proposal CLUTCH PRO TOUR CLUTCHPROTOUR.CO.UK AN INTRODUCTION A ground breaking professional golf tour that has altered traditions and paved the way for others to follow. Clutch Pro Tour has heightened the accessibility of professional golf offering inclusive events and an unparalleled framework for development. Clutch Pro Tour is revolutionising the game with sleek and exciting formats, coupled with game changing incentives. “WITHOUT DOUBT, CLUTCH PRO TOUR HAS BECOME THE MOST TALKED ABOUT PRO TOUR IN EUROPE” Mark McDonnell, Modest! Golf Management CLUTCH PRO TOUR CLUTCHPROTOUR.CO.UK COMPANY BIO Clutch Pro Tour delivers a fresh approach to professional golf, offering the biggest ‘open access’ platform in Europe for developing male and female professionals. Our mission is to become the most influential tour in Europe by delivering an unrivalled competitive experience, incorporating the finest venues and career-launching prize money. Through our diligent approach and understanding of the game, Clutch Pro Tour has expanded rapidly, staging high quality events with innovative formats and reward schemes. Clutch Pro Tour has proven its value and reputation by attracting some of Europe’s best players with the biggest 1st Prize in development golf (£10,000) and prize pots totalling £30,000. CLUTCH PRO TOUR CLUTCHPROTOUR.CO.UK CLUTCH PRO TOUR-MISSION STATEMENT TO SET A NEW STANDARD IN PROFESSIONAL GOLF AND DELIVER THE MOST EXCITING TOURNAMENT PLATFORM IN EUROPE. CLUTCH PRO TOUR CLUTCHPROTOUR.CO.UK CLUTCH PRO TOUR USP • The biggest prize funds of any open access pro tour • The first truly gender equal tour; mixed gender pairings and equal prize funds • All events open to male, female and EDGA athletes (European Disabled Golfers Association) • Hole by Hole live scoring offered by Golfhubber • Top 100 ranked venues (The best schedule of venues available in European Golf) • Official association to The European Tour • Promoters of The British Challenge 2021 CLUTCH PRO TOUR CLUTCHPROTOUR.CO.UK MEDIA AND EXPOSURE Clutch Pro Tour has built a strong brand image with a dedicated following. Through social channels, key associations and strong media connections Clutch Pro Tour can offer considerable exposure to any brand: • Content Live Golf-Live Streaming at every event, with average viewing figures of 164,000 per tournament. • Flower Productions & The Jazzy Golfer-Independently produced tournament videos presenting a unique content package, distributed to an average audience of 35,000 per tournament. • Getty Images-We have a two year deal in place with Getty Images to photograph all of our events. • Sky Sports Golf-Multi event broadcast package for the 2021 season-32 hours of broadcast including re-runs. • Golf Monthly and Golf Magic-We get monthly tournament features in 2 of the biggest golf publications in the UK-with a combined readership of over 500,000. • Modest! Golf Management- In 2020 we signed a 3 year PR deal with Modest! Golf Management to help boost the brand. Modest! Golf combined with their owner Niall Horan offer a huge social media following extending into the millions. CLUTCH PRO TOUR CLUTCHPROTOUR.CO.UK THE PLAYERS Clutch has welcomed some of best male and female players from across Europe: -Andy Sullivan-4 x European Tour winner & Ryder Cup Star -David Howell-Former Top 10 player in the World and 3 x Ryder Cup Star -Oli Wilson-Dunhill Links Champion -Jamie Donaldson-Multi European Tour winner & Ryder Cup Star -Paul Lawrie- Ryder Cup legend and Major Champion -Robert Rock- 3 x European Tour winner -Brendan Lawlor- UK’s leading disabled golfer -David Horsey- Multi European Tour winner “I THOROUGHLY ENJOYED MY TIME ON CLUTCH PRO TOUR, -Charley Hull- Top 25 World Ranked female player FOR ANY UP AND COMING PLAYER THIS IS THE BEST -Meghan Maclaren- Ladies European Tour winner -Dame Laura Davies- Solhiem Cup legend PLATFORM TO PLAY ON, I REALLY DO ENDORSE THE -Olivia Cowen- Multi Ladies European Tour Winner TOUR AND WHAT IT STANDS FOR” -Trish Johnson- Solheim Cup legend Andy Sullivan, Ryder Cup Player & 4 x European Tour Winner CLUTCH PRO TOUR CLUTCHPROTOUR.CO.UK STANDOUT MOMENTS 2020 “THE WAY CLUTCH PRO TOUR -15 events showcasing at Top 100 ranked courses HAS STEPPED INTO THE CROWDED -Record field of 147 players -Brand partnership with Modest! Golf and Niall Horan PRO TOUR MARKET AND MADE -5 x Top 10’s by female players PEOPLE TAKE NOTICE IS REMARKABLE -8 x Hole-in-ones NOTHING OUTSIDE OF THE EUROPEAN -All European Tour playoff at Stoneham GC-Andy Sullivan v Richard Bland -Record live streaming figures for a single event-207,097 views TOUR COMES CLOSE TO THE OVERALL -9 x 1st career wins PRODUCT THAT CLUTCH PROVIDES FOR -Career development incentives with 4 x Challenge Tour Invites ITS PLAYERS AT EVERY SINGLE EVENT” -International participation -International winners with champions from South Africa and the US. Jack Hayward, Producer Golfing World & GOLFTV CLUTCH PRO TOUR CLUTCHPROTOUR.CO.UK MEMBERSHIP CLUTCH STATS 12% Female AGE RANGE 634 88% Male MEMBERSHIP 16-53 MEMBERS YEARS From across the UK, Europe with an average age of 25. and the rest of the world CLUTCH PRO TOUR CLUTCHPROTOUR.CO.UK PARTICIPATION 600 A - Average competitors per tournament 91 PLAYERS B - Biggest Field 400 147 PLAYERS C - No. of unique players in 2020 MALE 521 PLAYERS 467 200 D - No. of unique male & female players 467 MALE, 54 FEMALE FEMALE 54 0 A B C D CLUTCH PRO TOUR CLUTCHPROTOUR.CO.UK SOCIAL MEDIA 12,000 18% Female DIRECT FOLLOWERS AGE RANGE OF FOLLOWERS ON SOCIAL MEDIA FOLLOWERS ON SOCIAL MEDIA 12-70 AFFILIATE REACH YEARS 71,000 82% Male FOLLOWERS CLUTCH PRO TOUR CLUTCHPROTOUR.CO.UK SOCIAL MEDIA 1% 1.5% 65+ 13-17 Years Years 3.2% 4.7% IRELAND 55-64 Years 8.5% USA 10.8% 18% 45-54 Years 18-24 Years TOP SOCIAL AGE RANGE FOLLOWING 21% OF SOCIAL LOCATIONS 35-44 Years FOLLOWING 43% 72% UK 25-34 Years CLUTCH PRO TOUR CLUTCHPROTOUR.CO.UK SOCIAL MEDIA IMPRESSIONS ON INSTAGRAM: AVERAGE IMPRESSIONS LARGEST IMPRESSIONS REACH AVERAGE OF PER 7 DAY PERIOD PER 7 DAY PERIOD 12,260 116,000 246,000 ACCOUNTS PER 7 DAY PERIOD CLUTCH PRO TOUR CLUTCHPROTOUR.CO.UK WEBSITE LIVE STREAMING AVERAGE AUDIENCE LARGEST AUDIENCE 164,000 207,097 AVERAGE IMPRESSIONS PER 7 DAY PERIOD WEBSITE CLICKS MORE THAN 92,400 1 MILLION TOTAL VIEWS IN 2020 CLUTCH PRO TOUR CLUTCHPROTOUR.CO.UK PRIZE PAYOUTS & INCENTIVES £10,000 THE BIGGEST 1ST PRIZE IN EUROPEAN DEVELOPMENT GOLF OVER £250,000 PAID OUT IN PRIZE WINNINGS CLUTCH PRO TOUR CLUTCHPROTOUR.CO.UK WHATS NEW IN 2021 -Bigger prize funds -Heightened career development opportunities -18, 36, and 54 hole tournaments -European Tour affiliation -TV broadcast -International events (November & December 2021) -Pro, Amateur and Junior events to develop talent across the board THE 2021 SCHEDULE In 2021 we are presenting the best professional schedule ever seen in UK golf. -20 Professional Tournaments -4 Amateur Series events -12 Junior Series events -1 x Challenge Tour event promoted by Clutch Pro Tour CLUTCH PRO TOUR CLUTCHPROTOUR.CO.UK A PARTNERSHIP WITH CLUTCH Get closer to the action than ever before and partner Clutch Pro Tour in 2021. At Clutch Pro Tour we want our Partners to share in the thrill of that CLUTCH putt to win. Get up close and personal with the players, create unique content and share in the aspirational qualities that make CLUTCH the stand out offering that it is. “CLUTCH RUN TOP CLASS EVENTS AND WE ARE PROUD TO BE AFFILIATED. WE HAVE GAINED OVER 2 THOUSAND USERS ON OUR APP AND THE EVENTS HAVE OFFERED A GREAT OPPORTUNITY TO CREATE CONTENT FOR OUR SOCIAL CHANNELS” Richard Magill, Owner of Golfhubber CLUTCH PRO TOUR CLUTCHPROTOUR.CO.UK PACKAGE 1-AFFILIATE PARTNER Become a part of the journey and promote your brand across the 2020/21 Clutch Pro Tour season with tournament signage, access to events and features on our digital and social content. Packages from £6,000 CLUTCH PRO TOUR CLUTCHPROTOUR.CO.UK PACKAGE 2-EVENT SPONSORSHIP Sponsor an event with naming rights on the 2020/21 Clutch Pro Tour season. A unique and exciting opportunity to get closer to the action with a bespoke entertainment package for you and your business. Incentives include: Tournament signage, brand specific digital content package, live streaming and an invite to play the tournament course with the full pro experience. Packages from £12,000 CLUTCH PRO TOUR CLUTCHPROTOUR.CO.UK PACKAGE 3-ORDER OF MERIT SPONSOR Become the title partner of the 2021 Order of Merit on Clutch Pro Tour. INCENTIVES INCLUDE: • Order of Merit naming rights for the entire 2021 season • 2 x brand specific tournament videos • Professional photography at every event • Tournament signage at 6 key locations • Order of Merit sponsorship tag on all TV broadcasts, live streams and social posts • Invite for 6 guests to play 3 tournament venues in 2021 • 4 x Free Pro Am experiences in 2021 • live streaming Packages from £30,000 CLUTCH PRO TOUR CLUTCHPROTOUR.CO.UK PACKAGE 4-TITLE PARTNERSHIP Become the title partner of Clutch Pro Tour 2021 with exclusive naming, hospitality and entertainment packages. INCENTIVES INCLUDE: • Tour naming rights for the entire 2021 season • Brand specific tournament video at every tournament • Professional photography at every event • Tournament signage, leaderboards and promotional displays at every tournament • Title partner tag on all TV and live stream broadcasts • Social media credits on every social post in 2021 • 1 x 18 team Pro Am for 66 guests • Invite to play every tournament venue on the 2021 schedule • VIP Area at every tournament to entertain associates • Affiliation to The British Challenge 2021-an official event of The European Challenge Tour • 5 x Free Pro Am experiences in 2021 Packages from £175,000 CLUTCH PRO TOUR CLUTCHPROTOUR.CO.UK CONTACT DETAILS TOURNAMENT DIRECTOR: Tom Hayward 07766147753 [email protected] CO-FOUNDER: Lily Ross 07868607172 [email protected] www.clutchprotour.co.uk.