News Release CONTACT INFORMATION Nick Angelucci Australia and New Zealand Sales Manager Creative Labs Pty Ltd Tel: (02) 9021 9800 http://www.australia.creative.com [email protected] Creative Introduces The ZEN VISION – 30GB MP3 Player with 3.7- Inch SharpPix High-Resolution 262,144-Colour Screen for Video and Photo Viewing Gorgeous Magnesium-Encased Player Delivers Eight Times the Image Resolution Sydney, September 30th, 2005 – Creative Labs Pty Ltd, a local subsidiary of Creative Technology Ltd (NASDAQ: CREAF), a worldwide leader in digital entertainment products, today announced the Zen Vision™ MP3 player which comes with a 3.7-inch SharpPix™ high-resolution 640x480 262,144-colour screen for music video playback, as well as photo viewing. The player supports the Windows Media Digital Rights Management (DRM) standard and Creative will be working with various partners to provide music video download services for users in the near future. Featuring a transflective screen that provides good image and video viewing even in bright sunlit conditions, the 30GB Zen Vision carries up to 15,000 songs, tens of thousands of photos, or up to 120 hours of video, offering playback support of most popular formats. Available in either Pearl White or Black, the Zen Vision measures 124.2 by 74.4 by 20.1 mm and weighs only 239g. “The Zen Vision is our most versatile and coolest-looking digital entertainment player ever,” said Sim Wong Hoo, chairman and CEO of Creative. “It supports download and subscription music services and photo transfer directly from a Compact Flash card. Using our optional Compact Flash Adapter, Zen Vision supports a variety of memory cards such as SD, XD, MMC, Memory Stick and many more. With the SharpPix technology, your digital photos can look even better than prints, and it’s really easy and fun to enjoy your favourite music, photos and videos wherever you go.” Creative Introduces The ZEN VISION September 30, 2005 Page 2 of 3 Video The Zen Vision supports a wide selection of video formats for enjoyment of movies and music videos downloaded from the Internet, including MPEG-1, MPEG-2, MPEG-4 Simple Profile formats such as DivX® and Xvid, plus WMV and MJPEG. Easy alphabetical scrolling enables quick access to movies and video files. The removable rechargeable Li-ion battery provides up to 4.5 hours of video playback, and up to 120 hours of video can be stored on the player. Music With outstanding audio playback quality of up to 97dB SNR, the Zen Vision can carry up to 15,000 songs. The player also includes a built-in FM radio with 32 preset options, and FM recording, as well as 8 EQ presets (Acoustic, Classical, Pop, Rock, Jazz, New Age, Vocal, Disco) plus 1 custom EQ, for enhancement of audio playback. Photos The Zen Vision can carry tens of thousands of digital photos. For sharing pictures with family and friends, a convenient composite video out connector enables stunning full-colour image output on any TV screen size. Users can watch slide shows set to favourite music played through headphones, the built-in speaker on the face of the player, or by connecting speakers such as a Creative I-Trigue® 2.1 system. The convenient Plug&View™ slot on the side of the player supports both Compact Flash Type I and Type II media. An optional Compact Flash Adapter plugs directly into the Compact Flash slot to accept the most popular memory card types including SmartMedia, MultiMedia Card, Secure Digital, Memory Stick and many more… Additional Features The large, bright screen of the Zen Vision displays a full menu to access music, pictures and video. In addition the intuitive menu accesses the following features: • Built-in microphone – shows volume levels on screen for optimum voice recording quality • Organizer – Provides calendar, tasks and contact lists, and syncs with Microsoft Outlook • Extras – Enables setting of Date & Time, plus allocation of Removable Disk space for dedicated storage • A clock with wake-to-any-music alarm, colour themes and different languages for further customisation Creative Introduces The ZEN VISION September 30, 2005 Page 3 of 3 The Zen Vision connects to the PC via USB 2.0 for fast, easy transfer of content, and can also connect to an optional docking station for elegant freestanding display. Pricing and Availability The new Creative Zen Vision will be available in Australia and New Zealand by Mid October 2005, at a recommended retail price of AUD$799.95 inc GST. The standard package comes with a rechargeable, removable Li-ion battery, an AC adapter, USB 2.0 cable, high-quality earphones, an AV cable, and a protective pouch. Optional accessories, including a docking station, Compact Flash Adapter, screen protector, spare extended-life battery, wired remote, and IR remote, will all be available for purchase separately. For more information about Creative’s complete line of MP3 and multimedia players, visit www.au.creative.com About Creative Labs Pty Ltd Creative Labs Pty Ltd is one of the first companies to bring MP3 players to the Australian and New Zealand consumer markets. In year 2000, Creative was the first to launch a hard disk MP3/WMA player called the Creative NOMAD Jukebox 6GB. Today, Creative is the market leader in selling players with support for Microsoft Windows Media Audio format (WMA) - the de facto format for legal downloadable music in Australia and New Zealand. Creative Labs Pty Ltd, is also a wholly owned subsidiary of Creative Technology Ltd with a customer support centre based Sydney, servicing Australia and New Zealand. Creative Labs Pty Ltd. Shop 3-5, 524 Parramatta Rd, Petersham NSW. Telephone: (02) 9021 9800 About Creative Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed Zen™ and MuVo® portable audio players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere. # # # This announcement relates to products launched in the Asia Pacific. The product names, prices and availability are subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative and the Creative logo are registered trademarks of Creative Technology Ltd. in the U.S. and other countries. All other brand and product names are trademarks or registered trademarks of their respective holders. .