Fine Fragrance Trends Spring // Summer 2014, European Market 1. Premium Market Fine Fragrance Trends, Spring // Summer 2014 2. 2013 Premium Rankings for Fine Fragrances Premium Market Fine Fragrance Trends, Spring // Summer 2014 Feminine Eaux de Toilette 1. A Breath of Wind on Flowers 2. Rose and Roses 3. "Eaux Coutures" 4. Summer Candies Feminine Eaux de Toilette - sophisticated gardenia - - imaginary spring flower - - edible magnolia - - silk peony - - ultra-violet - La Panthère, CARTIER Candy Florale, PRADA La Vie est Belle EDT,LANCÔME Blooming Bouquet, DIOR Couleur Violet, KENZO Floral, Oriental Floral, Powdery Oriental, Floral, Edible Floral, Fruity, Musky Floral, Fruity, Violet A Breath of Wind on Flowers Peony, Magnolia, Gardenia, Violet, flowers full of charm and sensuality. Their soft and floral scents become light, with crunchy green accents, edible red fruits or aquatic freshness. Feminine Eaux de Toilette - rose & lily, passion flowers - - modern rose - - velvet rose - - green & mysterious rose - - rose sorbet - - rose tender - - wild rose- Baiser Volé, Lys Rose, CARTIER Pink Honey, MARC JACOBS Roses & Reines, L’OCCITANE Rosabotanica, BALENCIAGA Very Irr. l’Eau en Rose, GIVENCHY Roses de Chloé, CHLOÉ Eau Demoiselle Eau Florale, GIVENCHY Floral, Fruity, Lily Floral, Fruity Floral, Rose, Powdery Floral, Rose, Spicy Floral, Rose, Violet Floral, Rose, Musky Fruity, Floral, Rose Rose and Roses Ode to the Queen of Flowers. Rose had to be rediscovered, through tender floral compositions, beautified and modernized. Gently frozen at Givenchy, spicy for Balenciaga and Marni, velvety at L’Occitane and Dolce & Gabbana, or even enveloped in a contemporary bouquet at Yves Saint Laurent. Captivating and mysterious, romantic and natural or sophisticated and sensual, the Rose is a flower of contrast, that wants to be desired, elegant, ardent and indispensable. + Marni Rose, MARNI + Velvet Rose, DOLCE GABBANA + Paris Premières Roses 2014, YVES SAINT LAURENT La Vie en Rose How to see « La Vie en Rose » : communication, packagings, graphism, imaginary, concept... Beyond the flower, the color universe is resolutely feminine: pastel rose, intense rose, … All-Over Rose +RoseFocus Damascena on Rose +May Rose +Wild Rose Graphic & Psychedelic Feminine Eaux de Toilette Coming soon In September 2014, Narciso Rodriguez comes back in the forefront with a new feminine creation. Looking for a pure minimalism, Narciso Rodriguez wanted a fragrance of skin imprinted with a musky sensuality, with a floral touch of white rose and gardenia. In the same spirit as Juliet has a Gun and his fragrance “this is not a perfume”, the Top: Gardenia, White Rose color universe associated to this musky fragrance is pure and elegant, white color Heart: Musk remaining both soft and timeless. Base: Vetiver, White Cedar, Cedar Feminine Eaux de Toilette - Cashmere sweater - - chypre couture - - satin-smooth orange blossom - L’Eau de Cashmere, GUERLAIN LPRN Couture, GUERLAIN L’Eau Couture, ELIE SAAB Floral, Powdery, Musky Chypré, Fruity Floral, Fruity “ Eaux Coutures “ - haute couture trail - L’Atelier de Givenchy Collection Direct inspiration from fashion world, its precious raw materials and fabrics, *** fragrances are declined in “couture” versions. Feminine Eaux de Toilette Summer Candies Fragrances & Candies, what a lovely and tender story. Still present, edible fragrances renew themselves for sunny days. In its summer dress, Angel becomes a delightful “eau sucrée”, and appears at the same time with a limited edition of eclair - obviously the new booming trendy dessert- - delightful elair - - gourmet coffee - - caramel bonbon - Angel Eau Sucrée, T. MUGLER Black Opium, YSL Bonbon, Viktor & Rolf designed in partnership with Fauchon. Opium reinvents Fruity, Edible Oriental, Floral, Edible Floral, Edible itself in a rock edible version, combining coffee and vanilla, while the “Bonbon” of Viktor & Rolf smells unctuous caramel. Feminine Eaux de Toilette Coming Soon Hymn to seduction. Kenzo presents its new feminine enchantment, celebrating the game of love game, seduction and sensuality. Edible volutes, fruity touches and floral flights promise to interlace. Contrasting with an ardent carmine red to a nude rose, Kenzo plays with the duality of feminine seduction, balanced between the femme fatale and the romantic mischievous woman. Top: Red Orange, Pomegranate Heart: Tea, Tuberose, Freesia Premium Market Fine Fragrance Trends, Spring // Summer 2014 Eaux Fraîches (Feminine // Masculine // Unisex Eaux de Toilette 1. Sol Do Brasil 2. Feminine & Masculine Summer Fragrances Eaux Fraîches - paradise birds & exotic flowers - Eau Tropicale, SISLEY Floral, Fresh, Solar - Brazilian flowers - L’Occitane au Brésil, L’OCCITANE made in Brazil Floral & Fruity Eaux Fraîches - bela cariocas - Sol do Bahia, LANCASTER Citrus, Solar, Coco - tropical citrus fruits - Limon Verde, GUERLAIN Citrus, Green, Tropical Sol do Brasil - summer splash - Immediate immersion on Brazilian lands, where tropical colors meet “muy caliente” Eau Fraîche, BIOTHERM Floral, Fruity, Spicy ambiances. Zesty and fruity Eaux Fraîches highly recommended. Eaux Fraîches - citrus fruits- Fresh & Zesty Accords - coffee - - tonka bean - Coffee, Tobacco, Syrupy Accord Warm, Coumarine, Almond Accord - vitória-régia - Lotus Flower gender - jenipapo - Flowers from revitalizing & nourishing fruits Sol do Brasil South-American Fruits & Flora, few examples. - love in a puff or heartseed- Seeds with appeasing properties for skin Eaux Fraîches - freshly blooming flower- - gold & luxury - - fresh spices explosion- - extreme sensations - SeeByChloé Eau Fraîche, CHLOÉ Eau my Gold!, PACO RABANNE Spicebomb Eau Fraîche, V&R L’Homme Sport, YSL Summer Fragrances Floral, Fruity, Fresh Fruity, Floral, Musky Spicy, Aromatic, Citrus Woody, Citrus Eaux Fraîches, Summer Perfumes, Eaux de Toilette, so called “Eaux” or “Sport” versions…As much as spring and summer declinations. These Eaux revisit the original version, for some of them in a textured neocologne. Water hyacinth, frozen grapefruit, aquatic pear, pink berry, cardamom or sea salt… Raw materials - cascade - - bright floral - - soil & rain- - fresh & luminous cedar wood - are selected to twist the fragrance in a Acqua di Gioia EDT, ARMANI Manifesto l’Éclat,YSL Terre d’Hermès Eau Très Fraîche, HERMES Déclaration l’Eau, CARTIER Floral, Citrus, Fruity Floral, Oriental Citrus, Woody, Aquatic Woody, Spicy, Citrus light way. + Amor Amor l’Eau, NINA RICCI + L’Eau d’Issey pour Homme Yuzu, ISSEY MIYAKE Premium Market Fine Fragrance Trends, Spring // Summer 2014 Masculine Eaux de Toilette 1. Blue Motion 2. Male Wardrobe Masculine Eaux de Toilette - sun and azure - - fresh and marine breeze - - summer rain - - wave of freshness - - dose of energy - - intense night - Costa Azzura, TOM FORD Mer & Mistral, L’OCCITANE Rain & Angelica, JO MALONE Acqua Di Gio Blue Edition, ARMANI Extrême Sport, PAUL SMITH 1881 Bella Notte for Men, CERRUTI Woody, Aromatic, Marin Woody, Aromatic, Citrus Woody, Aquatic, Musky Woody, Aquatic Aromatic, Spicy, Citrus Woody, Spicy Blue Motion Blue variations from clear azure to deep indigo. On the one hand, an aquatic and invigorating universe, where marine accords are mixed with salt spray, sparkling citrus fruits and fresh spices. On the other hand, an intense seduction full of sensuality, made of rich spices and warm woods. Masculine Eaux de Toilette - grey suit - - leather jacket - - black suit - - linen jacket - - sport polo - Armani Code Ice, ARMANI Karl Lagerfeld Gentleman Only Intense, GIVENCHY Eau d’Arôme, ARMANI LIVE!, LACOSTE Oriental, Fougere, Citrus Fougere, Aromatic Woody, Ambery Woody, Spicy Aromatic, Fresh Male Wardrobe Man are multiple in their personality. These facets can be expressed through eaux de toilette evocating various elements of the male wardrobe. Or how to drew a parallel between characters, emotions, feelings and clothing fashion. Masculine Eaux de Toilette Top: Lemon, Rosemary, Orange Blossom Heart: Almond, Tonka Bean Base: Leather, Cedar wood, Vetiver Zoom on: The scent of the ideal man. This oriental woody fragrance offers us the man we have always been dreaming for, the one of all fantasies. Sensual, sophisticated, mysterious, surprising… According to Guerlain, the ideal man contrasts with its singularity. For this myth come reality, the brand dares with an edible almond faceted with tonka bean, remembering amaretto and fixing so the fragrance in the trend of cocktail accords (mojito, whisky, brandy, ..). A masculine almond built in modernity, suited with a woody base of cedar wood, leather and vetiver. 2013 Premium Rankings 2013 Premium Rankings, top 10 (sales in value) France Feminine Fragrances Masculine Fragrances 1- Dior : J’adore 1- Paco Rabanne : 1 Million 2- Lancôme : La Vie est Belle 2- Dior : Eau Sauvage 3- Guerlain : La Petite Robe Noire 3- Jean-Paul Gaultier : Le Mâle 4- Chanel : N°5 4- Hermès : Terre d’Hermès 5- Thierry Mugler : Angel 5- Dior : Dior Homme 6- Chanel : Coco Mademoiselle 6- Chanel : Bleu de Chanel 7- Kenzo : Flower by Kenzo 7- Hugo Boss : Boss Bottled 8- Guerlain : Shalimar 8- Paco Rabanne : Invictus 9- Dior : Miss Dior 9- Yves Saint Laurent : La Nuit de l’Homme 10- Paco Rabanne : Lady Million 10- Diesel : Only the Brave Sources : NPD 2013 Premium Rankings, top 10 (sales in value) Italy Feminine Fragrances Masculine Fragrances 1- Chanel : N°5 1- Armani : Acqua Di Gio 2- Chanel : Coco Mademoiselle 2- Chanel : Allure Homme Sport 3- Dior : J’adore 3- D&G : D&G pour homme 4- Dior : Hypnotic Poison 4- Dior : Fahrenheit