Welcome to Pasadena Explore Our World About Pasadena Welcome to Pasadena, one of Outside Magazine named California’s most beloved cities. Pasadena one of the best cities Incorporated in 1886, Pasadena in which to live within the boasts a quality of life that is United States and publications second to none and exists as a such as Sunset, Travel + Leisure, retail, employment, and cultural Food & Wine, and National destination for the region Geographic Traveler have and beyond. feature Pasadena as a highly desirable destination full of Famous for hosting the annual shopping, entertainment, Rose Bowl football game and and cultural amenities. A highly Rose Parade, Pasadena is home authentic and walkable city, to many leading scientific and with rich architectural detailing, cultural institutions including the tree lined streets, ample California Institute of Technology, parking, and growing bicycle Jet Propulsion Laboratory, amenities for urban commuters Art Center College of Design, and visitors, it is no wonder Pasadena Playhouse, Norton why Pasadena remains one Simon Museum, and Pacific of Southern California’s most Asia Museum. cherished destinations; a place so special it can be felt the moment you arrive. We welcome you to explore Pasadena. Welcoelcolcocoo omeoommem City Facts Location & Access Incorporated: 1886 Encompasses: 23 Square Miles Ave Annual Temp: 75 Degrees F Pasadena Population: 143,500 Pasadena is located just ten miles northeast 51.2% Female of downtown Los Angeles at the base of the 48.8% Male San Gabriel Foothills, and is easily accessible via auto transit and light rail, and is serviced » 117,000 Jobs within the City by three airports. At the western edge of the » 16 million sq. ft. Class A Off ice Space San Gabriel Valley, Pasadena is well situated » 10 Mile / 15 Minute Drive to Downtown Los Angeles for residents of the San Gabriel Valley, San » 3 Airports within 30 Miles Fernando Valley, and Metro Los Angeles. » Bob Hope Airport » Los Angeles International Airport Internally, Pasadena is served by many public » Ontario International Airport and private parking facilities, and the local Pasadena transit system, a city circulator with Easily accessed by four interstate freeways a dedicated retail route that connects visitors 110, 134, 210 and 710 and residents alike, linking the downtown retail commercial districts. Served by MTA Gold Line Light Rail Stretching from Azusa through Old Pasadena to Downtown Los Angeles, Pasadena’s Metro Gold Line serves much of the San Gabriel Valley region. Part of Metro’s light rail transit system, Demographic Snapshot the Gold Line connects the greater Los Angeles Metropolitan area – a tremendous network that facilitates visitorship from throughout 3 miles 5 miles the region. Population 194,036 510,798 Median Age 38 39 Households 77,081 187,045 Average HH Income $107,452 $99,321 HH over $75,000 45% 43.10% College 1-4+ Years, (25yrs +) 66.60% 71.3% Owner Occupied Units 49.60% 45.70% ANGELES NATIONAL SIMI VALLEY Y FOREST A COUNT UR ES COUNTY VENT ANGEL SAN BERNARDINO COUNTY S LO BURBANK LOS ANGELES COUNTY BUR MONROVIA ENCINO GLENDALE SANTA MONICA ALHAMBRA HOLLYWOOD MOUNTAINS COVINA BEVERLY MALIBU HILLS DOWNTOWN WEST ONTARIO SANTA LOS COVINA ONT SAN BERNAR ANGELES MONICA RIVERSID SOUTH LOS S ANGELES BREA AN BERNA ORANGE COUNTY RDINO COUNTY COUNTY LAX DOWNEY E LOS ANGELES COUNTY ORANG FULLERTON PACIFIC ANAHEIM RI TORRANCE VERSIDE COUNT ORANG E COU NT Y OCEAN Y LONG SAN BEACH PEDRO SANTA ANA COSTA MESA IRVINE Retail in Pasadena The City of Pasadena honors a long tradition of cultural vibrancy, inviting ambiance, and lively charm and continues to expand and refine those traditions today. With a wealth of restaurants, an authentic downtown experience in the heart of the city, and long-established cultural and arts institutions, Pasadena is an exciting place for eating, playing, and living. Its main shopping districts hold a sophisticated charm and comfort, providing the opportunity to explore local life through Pasadena’s many boutiques and galleries, restaurants and museums. Pasadena’s retail districts are served by the many public and private parking resources all strategically located to bestserve shoppers and visitors. Anchored by world renowned cultural, and educational institutions, a robust commercial base, and nearly 144,000 residents, Pasadena’s retail sector is well served by consumers of all types as demonstrated by Buxton’s psychographic profiles of Pasadena. Since the start of data collection, Pasadena has seen consistent growth in retail sales volumes as retailers seek out first and second generation space to launch new or tested concepts. DISTRICTS Pasadena contains several commercial One of the unique features of Pasadena’s neighborhoods consisting of unique retail Downtown is the ease of walkability along districts - the Downtown, East Pasadena and award winning streetscapes dotted with many other neighborhood service commercial Renaissance and Mediterranean architecture corridors, all with attractive psychographics. designed by some of California’s renowned architects from the 1920’s and 1930’s. Pasadena’s Downtown consists of four individual districts (Old Pasadena, Playhouse, East Pasadena is an equally vibrant cluster South Lake and Paseo Colorado) that work of large format, big box retailers such as in conjunction with one another to create Best Buy, Nordstrom Rack, Whole Foods, an incredible downtown experience off ering Home Goods, and Bed, Bath and Beyond. exciting entertainment and nightlife venues East Pasadena is also home to a variety of alongside intelligent and creative cultural major auto dealers and a rapidly emerging institutions. Add a dose of diverse dining technology cluster set in an easily accessible, and a healthy mix of high quality retail suburban environment. off erings and Pasadena is second to none. Some of the retailers and restaurants within Pasadena’s Downtown include Tiff any and Co., Crate & Barrel, J Crew, Vince, Kate Spade, ArcLight Theaters, Paul Martin’s, Alexander’s Steakhouse, Urth Café, and Williams Sonoma. Civic WalnutW l AvenueA P Center City P Hall P P P P Playhouse P P P Colorado Boulevard Paseo Colorado Boulevard P P P P P Colorado Old Pasadena P Convention Lake Center P P Del Mar Avenue P P Lake Avenue Lake Marengo Avenue Marengo Fair Oaks Aevnue Fair Oaks Los Robles Avenue Los Robles P California Boulevard Consumer Base Psychographic Profiles From a purchasing standpoint, Pasadena’s consumers For several years, Pasadena has engaged the seek out quality high end products and experiences. services of Buxton, a leading retail analytics company to benchmark Pasadena’s psychographic profiles. » On average, shoppers in Pasadena are 261% more The resulting analyses have demonstrated Pasadena likely to buy luxury or foreign vehicles. to contain some of the strongest psychographic » On average, 181% more likely to use luxury beauty profiles in the nation. Retail site assessments identify products such as Chanel, Dior, and Clarins. a population underserved by retailers nowhere in » Pasadena citizens consider themselves trendsetters the region and therefore presents a tremendous and are 124% more likely to go out of their way opportunity. to explore new stores, and on average 119% more likely to keep up with trends through high-quality, Fundamental to the findings, Pasadena residents statement-making clothing. and employees are mostly well educated with over » On average, diners in Pasadena are 140% more likely 49% holding a bachelor’s degree or greater and 70% to prefer gourmet, artful food. Likewise, Pasadena with some college or greater, well employed with an citizens are 117% more likely to pay attention to their average household income of $90,000 in a three mile health and diet. radius and well informed. » Pasadena citizens are on average 243% more likely to read long-form journalism such as The Economist, The New Yorker, and Vanity Fair. » On average, 297% more likely to visit major news sites during the week, such as NYTimes.com, LATimes.com, Time.com, and WSJ.com. » On average, 132% more likely to research their shopping venture either online or through print magazine beforehand. » On average, 120% more likely to show interest in the arts. 132% On average, 132% more likely to research 120% their shopping 243% On average, 120% venture either Pasadena citizens are on more likely to online or through average 243% more likely to show interest in print magazine read long-form journalism the arts. beforehand. such as The Economist, The New Yorker, and Vanity Fair. 297% On average, 297% more likely to visit major news sites during the week, such as NYTimes.com, LATimes.com, Time.com, and WSJ.com. 261% On average, shoppers in Pasadena are 261% more likely to buy luxury or foreign vehicles. Consumer Base Dominant Segment Profiles Pasadena’s Psychographic profiles reflect Pasadena’s established, educated, and ambitious residency. Aff luent Suburbia, Upscale America and Aspiring Contemporaries can be described as: » The wealthiest households in the U.S. living in exclusive suburban neighborhoods enjoying the best of everything that life has to off er. » College-educated couples and families living in the metropolitan sprawl earning upscale incomes providing them with large homes and very comfortable and active lifestyles . » Young, mostly single, ethnically diverse, online active households living in a new home or apartments with discretionary income to spend on themselves. 140% On average, diners in Pasadena are 140% more 124% likely to prefer gourmet, Pasadena citizens consider artful food. Likewise, themselves trendsetters and Pasadena citizens are 117% are 124% more likely to go more likely to pay attention out of their way to explore to their health and diet. new stores, and on average 119% more likely to keep up with trends through high quality, statement-making clothing. 181% On average, 181% more likely to use luxury beauty products such as Chanel, Dior, and Clarins. Employment Base Pasadena off ers a diversified employment base and ample business amenities that will appeal to any type of business venture.