FRIDAY, JUNE 22, 2018 Community Efforts to Aid Guatemala Thinking of Opening a Coffee Shop? Automating Excellence with the Cup of Excellence Amsterdam Coffee Map Fresh Resources & Research in the SCA Store A PUBLICATION OF THE SPECIALTY COFFEE ASSOCIATION FRIDAY, JUNE 22, 2018 Daily Edition 4 Schedules: Today at World of Coffee Lectures, Cuppings & Sustainability Forum 5 Today’s Highlights Community Efforts to Aid Guatemala 6 Thinking of Opening a Coffee Shop? Janice Anderson & Dan McCloskey 8 Automating Excellence with the Cup of Excellence Darrin Daniel 9 Amsterdam Coffee Map 11 Fresh Resources & Research in the SCA Store STAFF ON THE COVER JENN RUGOLO Automating Excellence with Executive Editor the Cup of Excellence ZWOELF Design JAMES SHEPHERD Advertising Sales THE DAILY EDITION | FRIDAY, JUNE 22, 2018 3 SCHEDULE OF EVENTS Highlights: Friday, June 22 10:00 – 18:00 World Barista Championship Hall 8, RAI Exhibition Centre 10:00 – 17:00 World of Coffee Exhibition Hall 8, RAI Exhibition Centre COFFEE ROASTERS GUILD MIXER World of Coffee Cupping Rooms Meeting Rooms, Ground Floor, RAI science, consumer research, and techniques to apply measurement World of Coffee Lecture Series Meeting Rooms, Ground Floor, RAI Join the Coffee Roasters Guild for an evening of talks and networking tools to specialty coffee before sharing an update on current research 10:45 – 17:00 Sustainability Forum Hall 8, RAI Exhibition Centre from 16:00 to 18:00 at the Guild Lounge. intended to make these tools better: 11:00 – 12:00 in Lecture Room 2 (F003). 16:00 – 18:00 Coffee Roasters Guild Mixer Guild Lounge INTERNATIONAL WOMEN’S COFFEE ALLIANCE 18:30 – 20:00 IWCA Evening Reception (ticketed) Rosarium EVENING RECEPTION WORKSHOP: SUSTAINABILITY ESSENTIALS FOR THE COFFEE PROFESSIONAL Join IWCA for an evening reception from 18:30-20:00 at Rosarium LECTURE SERIES featuring drinks, canapes, and an update on IWCA activities. Originally created by Samantha Veide and Colleen Anunu for SCAA Tickets (€35) available through the SCA Social Events ticket portal; (with support of the heritage organisation’s Sustainability Council), 11:00 – 12:00 ID Coffees: Disrupting the Global Coffee Market to Improve the Room F002 event kindly sponsored by Julius Meinl. the course has been redesigned for SCA use at this year’s World of Livelihoods of Smallholder Farmers Amstelpark 1, Europaboulevard, 1081 HZ, Amsterdam. Coffee by Nora Burkey and Kate Fischer. This second iteration is the The Science Behind the SCA Flavor Wheel and Brewing Control Chart Room F003 next in a series of steps SCA is taking to develop a Sustainability Skills LECTURE: THE SCIENCE BEHIND THE SCA FLAVOR WHEEL Program to complement the existing Coffee Skills Program. Tickets Opportunities to Innovate: How Product Designers Can Impact Room F004 AND BREWING CONTROL CHART available through the WoC Registration Portal: Tea and Coffee Experience 13:00 – 17:00 in Lecture Room 3 (F004). 12:15 – 13:15 The Wild Origins of Arabica and the World’s Original Coffee Culture Room F002 The SCA Flavor Wheel and Brewing Control Chart are two important tools used every day by Specialty Coffee experts – but on what founda- Starting a Coffee Shop but Feeling Unqualified? Room F003 WORLD BARISTA CHAMPIONSHIP: FINALIST ANNOUNCEMENTS tions were they built? This lecture explores the scientific background of 13:00 – 17:00 Sustainability Essentials for the Coffee Professional (ticketed) Room F004 these two tools, how to use them better, and some little known secrets Watch and cheer as the field of 16 semi-finalists is narrowed to the six 13:30 – 14:30 The Black Earth Project: How Biochar is Helping Farmers Meet the Room F002 hidden within them. Lecturer Peter Giuliano will focus on sensory competitors advancing to the finals round on Saturday: Challenges of Coffee Production in the 21st Century announcement begins at 17:00 in the WBC Arena. The Science of Coffee Blending Room F003 14:45 – 15:45 Coffee Data as Business Intelligence: Using Your Data to Improve Room F002 Quality, Consistency, and Control H 2 Whoa! Room F003 16:00 – 17:00 Maintaining Profitability During Minimum Wage Increases Room F002 Community Efforts to Aid Guatemala Can Collaboration Result in Transformation of the Coffee Sector? Room F003 Fuego Eruption in Coffeelands Prompts Fundraising Efforts CUPPING ROOMS (FIRST FLOOR) Following the unexpected eruption of donation drive in partnership with Anacafe, for the local coffee community in Antigua as Volcan de Fuego in the southern region of Guatemalan Coffees, Give Joy 2 One, and a well as a local charity, Fundación Para Niños 10:00 – 11:00 Fairtrade Cupping Room 1 Guatemala on Sunday, June 3, a number of number of other partners to raise money for Quemados De Guatemala (Burnt Children Cadefihuila Cupping Room 2 fundraising efforts have been announced urgently needed items. Foundation of Guatemala). They’ll also have 11:30 – 12:30 Equatorial Traders Cupping Room 1 to provide relief to those affected. As of #AnimoGuate t-shirts available for purchase Peru Cupping Room 2 Tuesday, June 12, CONRED – Guatemala’s Most well-known within our industry for their at World of Coffee, with all proceeds going National Coordinator for Disaster Reduction work supporting coffeelands’ agricultural towards their disaster relief fund. 13:00 – 14:00 ECOM EAST AFRICA Cupping Room 1 – reports nearly thirteen thousand evacu- livelihoods, Catholic Relief Services are Olam Specialty Coffee Cupping Room 2 ees and 1.7 million affected, with numbers collecting donations for their local partner, Others are donating a percentage of 14:30 – 15:30 Swiss Water Cupping Room 1 expected to rise as emergency services Caritas Escuintla, and the local Catholic proceeds from coffee and events to vari- Colombia Cupping Room 2 continue their work in the area. Church, both of whom are already providing ous Fuego disaster relief efforts: 30% of lifesaving assistance within emergency 16:00 – 17:00 Kinini Cupping Room 1 Guatemala-based Mojo Coffee Roasters’ The area is also home to a large number shelters. Fest Coffee Mission Cupping Room 2 online sales will be donated to Funcafé’s relief of small-holder coffee farms, many of efforts; Verve Coffee Roasters are offering which have been directly affected: Anacafé, A number of Go Fund Me campaigns have a limited release pre-order of Guatemala La SUSTAINABILITY FORUM Guatemala’s national coffee association, been started by specialty coffee companies Candelaria with all profits going to Cruz Roja estimates that 3,440-4,055 manzanas of in order to provide financial assistance to Guatemalteca. 10:45 Welcome, Day 2 coffee-growing land have been directly particular farms, mills, and local charities. 11:00 Presentation – Farm to Forum: What the World Coffee Producer Forum affected, resulting in estimated losses of Stone Creek Coffee (Milwaukee, USA) are 38,400 quintals of coffee (0.91% of the na- raising funds to support members of the San Means to Specialty Coffee Do you know of other disaster relief tional harvest), which is roughly equivalent Miguel Coffee team, some of whom have suf- 11:30 Panel & Discussion – Does Sustainability Cost Money or Save Money? efforts? Raise awareness on social media to 64,000 bags of green coffee (60kg). fered the loss of property or family members. 13:30 Breakout Session – Ask the Experts: Bring Your Questions using the hashtags #PrayforGuatemala, #GuatemalaEstoyContigo, 15:00 Panel – Risk Mitigation Strategies with Oiko Credit RELIEF EFFORTS Coffee Bird, a Guatemalan coffee farming #FuerzaGuatemala, and #AnimoGuate. 16:00 Technology Accelerating Sustainability The Guatemalan Coffee Foundation for family and importer/exporter based in Anti- Rural Development, Funcafé, has begun a gua and London, are raising a grievance fund 4 All schedules were correct at time of print; please check the World of Coffee app for updates. THE DAILY EDITION | FRIDAY, JUNE 22, 2018 THE DAILY EDITION | FRIDAY, JUNE 22, 2018 5 Thinking of Opening a Coffee Shop? Crowded coffee spaces and firework acquisi- These are expenses that you must pay tions are making the specialty coffee industry whether the business has a good day or bad Have you enjoyed Jan and Dan’s tips for nervous enough to start using the world day – this is your “burn rate.” Once you have coffee shop owners? You can read their per- “bubble.” In Issue 5 of 25, SCA’s quarterly your burn rate, ask: how you can get enough spective on the state of the US market – and magazine, JANICE ANDERSON and DAN MC- capital for at least two years of “burn”? other spotlight features - in SCA’s Quarterly CLOSKEY used their extensive experience Being undercapitalized is likely the number Publication, 25 Magazine. SCA Membership mapping the growth of specialty coffee one reason for small business failure. Now, includes a complimentary print subscription across the US to offer their perspective on look carefully at your burn rate. Face the to the magazine. To receive your copy, please the state of the market. Here, in a Daily reality of fixed costs, and then ask yourself: visit sca.coffee/sign-me-up Edition exclusive, they focus on what current do I really need to buy that roaster now? Also, and aspiring coffee shop owners can do to we recommend cutting your salary in half: stand out in a crowded market. the leader eats last. LEARN MORE @ WoC LECTURES A love of coffee is commonly cited as the At this point, you should build the revenue Hear one roastery’s honest reflection on its reason for starting a coffee business – being side of your plan. Start by identifying start-up journey in the lecture, “Does the passionate about what you do is as important products, pricing (check the cafes in your World Need Another Coffee Roastery?”: as it is infectious to those around you, but it’s chosen area), costs (don’t forget almond how your business works and tighten controls, promise of your brand: this will be key to date on the local goings on in your commu- 14:45 – 15:45, Saturday, 23 June in not enough to start and sustain a business.