Nordic importers were invited to learn about the Valencian agrifood sector Purchasing Directors of various distribution chains from fourteen different countries, participated in the inverse mission of the food industry, organized by IVACE in Valencia. The mission brought together 74 companies from the Valencian Community, 19 of which were importers, as well as others responsible for distribution chains from 14 different countries. Alfombra Roja was responsible for managing everything related to the participation of importers from Sweden and Finland. The event was held from 15th- 17thof September in Valencia. The mission brought together 74 companies from the Valencian Community, 19 of which were importers, as well as others responsible for distribution chains from 14 different countries. Alfombra Roja was responsible for managing everything related to the participation of importers from Sweden and Finland. The event was held from 15th - 17th of September in Valencia. This initiative of IVACE Internacional, aimed to help companies sell their products outside of the Valencian region without having to travel. The Internationalization General Manager, Mónica Cucarella, highlighted the opportunities these types of trade mission offer, since companies have access to interesting and important contacts without the need to travel, and at a very low cost for them. “Thanks to our presence in different markets…” she said, “…we have the capacity to select interesting contacts who wish to incorporate Valencian products into their ranges. We can therefore open doors to new markets for small Valencian companies, which at an individual level, would have a lot more difficulty in making high level contacts”. The Valencian companies offered a variety of product ranges, especially olive oil, olives, spices, nuts, sweets, turrón (a traditional Spanish variation of hard or soft nougat), preserves, cured meats and snacks. Alfombra Roja wishes all these companies the best of luck with their presence on international markets. www.alfombraroja.se [email protected] 46 735 07 47 44 Alfombra Roja with ten years experience is in the forefront when it comes to creating business oportunities in Scandinavia, Spain and Latin America. Alfombra Roja opened in 2005 with its head office in Stockholm, Sweden. Maribel Alvarez, founder and director, saw the potential in business exchange between Spain and Scandinavia and decided to unrolled the red carpet (alfombra roja) for Spanish and Scandinavian companies. Numerous projects developed successfully support our trajectory and our leadership in the Nordic and Spanish market. Our extensive networking provides us with an important added value for foreign companies who want to visit or enter to Sweden, Norway, Denmark, Finland and Spain. Our multidisciplinary Scandinavian-Spanish team has knowledge in different business sectors and local languages (Spanish , Danish, Finnish,Norwegian, Swedish and English). Our professionalism, creativity, experience requirement and passion for our work are the basis of our success and our customers success..