Forty-Sixth Annual Meeting Program Communication of Radiation Benefits and Risks in Decision Making March 8–9, 2010 Hyatt Regency Bethesda One Bethesda Metro Center 7400 Wisconsin Avenue Bethesda, MD 20814 ® Introduction Communication of Radiation Benefits and Risks in Decision Making Forty-Sixth Annual Meeting of the National Council on Radiation Protection and Measurements Effective communication about the benefits and risks • communication issues and challenges posed by of radiation has become an increasingly important potential acts of nuclear and radiological terrorism aspect of making and implementing decisions on and radiation emergencies; radiation health protection in government, medicine, • communicating benefits and risks of medical industry, research laboratories, and academia. The applications of radiation for the diagnosis and primary goal of the 2010 NCRP Annual Meeting will be treatment of disease; and to examine key issues, current controversies, and new • mechanisms and examples of effective tools and findings related to radiation risk communications in decision making related to communication. protection of human health and the environment. Topics to be featured at the meeting include: Central to the theme of the meeting will be the engagement of all relevant stakeholders in the process • concepts and examples of effective risk of reaching decisions involving radiation protection, communication today and in historical which is essential for achieving sustainability of the perspective; decisions. • role of new tools and media as efficient vehicles for radiation risk communication; 1 Communication of Radiation Benefits and Risks in Decision Making Monday, March 8, 2010 10:40 am Panel on Getting the Message Out Paul A. Locke, Moderator Opening Session Panelists: 8:15 am Welcome Lessons Learned from Thomas S. Tenforde Communicating with Stakeholders President Who Have Many and Varied National Council on Radiation Perspectives Protection and Measurements Todd Martin Communication 2.0: Increasing Seventh Annual Warren K. Information Reach and Impact Sinclair Keynote Address Through New Media and Public Engagement 8:30 am Effective Risk Communication Jay M. Bernhardt Before, During and After a Centers for Disease Control and Radiological Emergency: Prevention Challenges, Guidelines, Strategies and Tools Importance of Science in Accurate Vincent T. Covello News Reporting: A Journalist’s Center for Risk Communication Perspective Terry Moran ABC News Basic Concepts and 12:00 pm Questions and Answers Examples of Effective Risk Communication 12:30 pm Lunch [box lunches will be available for $15 (limited supply)] Paul A. Locke, Session Chair Social Networking: How It Can be 9:30 am Crafting Interactivity: Transforming Used to Improve Public Health Assumptions About Communication Communication in Science and Janice Nall Policy Centers for Disease Control and Mark A. Aakhus Prevention Rutgers University 9:50 am Break Communication, Terrorism and Homeland Security 10:15 am Transparency, Openness and Steven M. Becker, Session Co-Chair Accountability in Risk Assessment: Charles W. Miller, Session Co-Chair Lessons from the National Academies Science and Decisions 2:00 pm Panel on New Research, Recent Report Experience, and Emerging Thomas E. McKone Challenges University of California, Berkeley Steven M. Becker, Moderator 2 Program Summary Panelists: Federal Planning for Nuclear and Radiological Terrorism Community London Polonium Incident: Lessons Preparedness for Risk Communication Tammy P. Taylor G. James Rubin Office of Science and Technology Kings College London Policy American Attitudes About State Perspectives on Effective Terrorism and Other Threats: What Communication in Acts of Can Be Learned from Rapid Terrorism Emergency Polls of the Public Adela Salame-Alfie Gillian K. SteelFisher Conference of Radiation Control Harvard School of Public Health Program Directors Risk Communication with Informing and Engaging the Public Vulnerable Populations: Best in Preparedness Efforts: The Israeli Practices Experience Deborah C. Glik Bruria Adini University of California Los Angeles Israeli Ministry of Health School of Public Health 4:35 pm Questions and Answers Risk Communication and Radiological/Nuclear Terrorism: A 4:45 pm Break Strategic View Steven M. Becker University of Alabama at Birmingham Thirty-Fourth School of Public Health Lauriston S. Taylor Lecture 3:05 pm Questions and Answers on Radiation Protection and Measurements 3:20 pm Break 5:00 pm Introduction of the Lecturer 3:40 pm Panel on New Approaches, Projects F. Owen Hoffman and Initiatives Senes Oak Ridge, Inc. Charles W. Miller, Moderator Radiation Protection and Public Panelists: Policy in an Uncertain World Charles E. Land Federal Interagency National Cancer Institute Communication Strategies for Addressing Radiation Emergencies 6:00 pm Reception in Honor of the Lecturer and Other Public Health Crises Charles W. Miller M. Carol McCulrey Centers for Disease Control and Prevention 3 Communication of Radiation Benefits and Risks in Decision Making Tuesday, March 9 11:05 am Break Communication on 8:15 am NCRP Annual Business Meeting Children’s Imaging and on 9:15 am Break Computed Tomography Fred A. Mettler, Jr., Session Chair Communicating Benefits and Risks of 11:20 am Introduction: Computed Tomography Radiation and Medical Radiation Population Dose Julie K. Timins, Session Chair Fred A. Mettler, Jr. University of New Mexico 9:35 am Changes in Medical ® Communication: Historical 11:25 am Image Gently Campaign: The Use Perspective of Social Marketing to Promote Julie K. Timins Radiation Protection for Children Diagnostic Radiology Marilyn J. Goske Cincinnati Children’s Hospital 9:50 am Toward a Holistic Approach in the Medical Center Presentation of Benefits and Risks of Medical Radiations 11:35 am Image Gently® International: Louis K. Wagner Communication Conundrums University of Texas Houston Kimberly E. Applegate Medical School Emory University School of Medicine 10:05 am Communicating the Benefits and 11:45 am Communicating About Computed Risks of Radiation Therapy: Tomography: Challenges and Maintaining Context, Perspective Uncertainties and Reassurance Rebecca Smith-Bindman Lawrence B. Marks University of California, San Francisco University of North Carolina at National Cancer Institute Chapel Hill 12:00 pm Radiation Safety in the Era of 10:20 am Just the Facts: Mammography Helical Computed Tomography: Saves Lives with Little if Any Methods to Decrease Patient Radiation Risk to the Mature Breast Exposure in the Community Daniel B. Kopans Hospital Setting Harvard Medical School Steven Birnbaum Associated Radiologists 10:35 am Legal Aspects of Patient Communication 12:15 pm Questions and Answers Leonard Berlin Rush North Shore Medical Center 12:30 pm Lunch 10:50 am Questions and Answers 4 Program Summary Communication of 3:40 pm Panel Discussion Don M. Curry Radiation Benefits and Susan E. Dawson Risks in Decision Making William T. Hartwell Jill A. Lipoti, Session Chair F. Owen Hoffman C. Rick Jones 1:40 pm Beyond Dose Assessment: Using Thierry Schneider Risk with Full Disclosure of Uncertainty in Public and Scientific 4:20 pm Future Directions of ICRP Communication Committee 4: Application of ICRP F. Owen Hoffman Recommendations—From David C. Kocher Stakeholder Involvement to Self- Senes Oak Ridge, Inc. Help Protective Actions Jacques Lochard 2:00 pm Using the International Radiation Nuclear Evaluation Protection Centre Protection Association Guiding Principles: Putting Theory into 4:40 pm Communicating Radiation Benefits Practice for Sustainable and Risks: Some Lessons Learned Implementation Paul A. Locke C. Rick Jones Johns Hopkins Bloomberg School of Public Health 2:20 pm Community Environmental Monitoring Program: A Case Study 4:50 pm Closing Remarks of Public Education and Thomas S. Tenforde Involvement in Radiological President, NCRP Monitoring William T. Hartwell 5:00 pm Adjourn David S. Shafer Desert Research Institute 2:40 pm Psychosocial and Health Impacts of Uranium Mining and Milling on Navajo Lands Susan E. Dawson Utah State University 3:00 pm Break 3:20 pm Stakeholder Engagement Process in the ETHOS Project in Belarus Thierry Schneider Nuclear Evaluation Protection Centre 5 Communication of Radiation Benefits and Risks in Decision Making Monday, March 8, 2010 Opening Session 8:15 am Welcome Thomas S. Tenforde President, National Council on Radiation Protection and Measurements 8:30 am Seventh Annual Warren K. Sinclair Keynote Address Effective Risk Communication Before, During and After a Radiological Emergency: Challenges, Guidelines, Strategies and Tools Vincent T. Covello Center for Risk Communication The purpose of this presentation is to • more likely to engage in appropriate describe the elements of effective risk behaviors. communication before, during and after a Effective risk communication is based on radiological emergency. four models that describe how people Effective risk communication is central to process risk information and make risk informed decision making about radiologi- decisions: cal risks. It establishes public confidence • risk perception model; in the ability of individuals and organiza- • mental noise model; tions to deal with a radiological emer- gency. • negative dominance model; and • trust determination model. Numerous studies have highlighted the importance of risk communication in Each of these models and corresponding enabling individuals and organizations to templates will be briefly described in this