S HOWTIMER GUIDE Market-only specials, events, seminars, special appearances, food outlet schedule and more. Dallas Market Center June 18 - 24, 2014 SPECIAL EV & SEMINAR EVENTS ARS Dallas is you SPECIAL EVENTS & SEMINARS complimentary food and/or drink WEDNESDAY » 2:30 PM Summer Thyme Sips WEDNESDAY; THE PLAZA 1F400 AISLE We have Thyme and you have the time so kick back and relax as you sip on a Summer Thyme Honey Lem- onade, a refreshing blend of fresh squeezed lemons, thyme, honey and rum! THURSDAY » 10 AM Trending Textures in Floral Design THURSDAY; WTC 1 DESIGN STAGE Presenter: Sandy Schroeck AIFD, PFCI, CFD. The top infl uence in fl oral and home décor is texture. Join Sandy as she takes you on a tantalizing journey by creating trendy fl oral designs highlighting creative elements that add a textural infl uence. 10 AM Seminar: The Power of Pinterest for Businesses THURSDAY; THE PLAZA, SEASONS GALLERY Pinterest is the fastest growing social network ever, with more than 80 million people pinning and repin- ning daily. In this engaging presentation, learn the basics and best practices for using Pinterest to inspire your customers and drive store sales. Actual retailer examples will be shared and explained to motivate you to adopt Pinterest into your current marketing strategy. Sponsored by SnapRetail. 10 AM Christmas, Fun to Fancy! THURSDAY; TM 1 CHRISTMAS HQ DESIGN STAGE Designer, Kelly McGee with Next Generation, Don Bernard & Associates demonstrates how to get your stores ready for the holidays utilizing product from their Next Generation and 3 Gentrys lines. Christmas HQ Events your Christmas Headquarters! 11 AM Ornamating with Ribbon THURSDAY; TM 1 CHRISTMAS HQ DESIGN STAGE Presenter: Kim Cortes, The Ornamator. No glue, no wires, no mess, no worries. Learn how to create extraordinary bows in seconds and wreaths in minutes using the hassle-free Ornamator Original. Presented by Lion Ribbon, WTC 414. 1 PM Trend Forward, Holiday to Everyday THURSDAY; TM 1 CHRISTMAS HQ DESIGN STAGE Presenter: Corey Harbour, AIFD, PFCI, NAFD, CFD. Learn how to incorporate trends into your fl oral de- signs and lifestyle merchandising from now to Holiday 2014. Sponsored by Direct Export, The Plaza 2F310. 2 PM Golden Glam THURSDAY; TM 1 CHRISTMAS HQ DESIGN STAGE Presenter: Sandy Schroeck, AIFD, PFCI, CFD. From vintage to glamorous, reclaimed to Art Deco, golden touches will be all around us. Join Sandy as she ex- plores fl oral combinations that accentuate the Midas touch. 2:30 PM Hot Chocolate Cool-Off THURSDAY; THE PLAZA 2F300 AISLE Nothing beats the heat like a frozen hot-chocolate. Stop by and cool off as you explore the holiday and fl oral collections throughout the fl oor. Christmas HQ Events Dallas is you SPECIAL EVENTS & SEMINARS complimentary food and/or drink 3 PM Seminar: Anatomy of a Perfect Social Media Post THURSDAY; THE PLAZA, SEASONS GALLERY You post, tweet and pin daily, but how do you know if you’re sending the best message to your followers? Join Christian Kratsas, Digital Marketing Manager at SnapRetail to learn the anatomy of effective social messages. You’ll receive actionable takeaways and an exclusive infographic to help you create the perfect message every time. Sponsored by SnapRetail. 5 PM Champagne Wishes & Holiday Dreams THURSDAY; THE PLAZA 1F100 AISLE Join HDA in the announcement of its National Christ- mas Tree Competition and watch as they unveil their newly-designed website! Enjoy cocktails, hors d’oeuvres and giveaways while listening to a perfor- mance by the Jennifer Baldwin Jazz Trio. Sponsored by Dallas Market Center and the Holiday & Decora- tive Association. 6 PM - 8 PM Shop Late Til 8 THURSDAY; PARTICIPATING SHOWROOMS Not enough hours in the day? Enjoy extended shop- ping hours in participating showrooms. FRIDAY » 9 AM Just Add Flowers - Fast & Easy Flower Arrangements Using Permanent Botanicals FRIDAY; WTC 1 DESIGN STAGE Dallas Design Expert J Schwanke loves Flowers! J’s here to share his fast and easy tips, tricks and tech- niques for adding fl owers and fl oral arrangements to your merchandise mix. J takes intimidation out of fl ower arranging and helps you become an expert fl orist! Christmas HQ Events your Christmas Headquarters! 10 AM The Botanical Mix FRIDAY; WTC 1 DESIGN STAGE Entrepreneur & Floral Architect, Shane Friesenhahn creates a unique and artistic approach in mixing natu- ral preserved elements with permanent botanicals. Join the award-winning designer as he customizes fl oral presentations of earth, wind, water and fi re ele- ments. 10 AM Seminar: How to Build Your Facebook Following FRIDAY; THE PLAZA, SEASONS GALLERY Facebook is a must for local retailers as it’s one of the most cost effective ways to build loyalty. Learn the most proven - and easy - techniques to keep your store Facebook page engaging. Sponsored by SnapRetail. 10 AM Evoking Season’s Greetings with Natural Wreaths FRIDAY; TM 1 CHRISTMAS HQ DESIGN STAGE Presenter: JJ Akin. Wreaths are the easiest way to welcome guests into your home or store during the holiday season. Learn how to create beautiful grape- vine wreaths that combine the season’s most dazzling natural elements. 11 AM Creating Christmas Presentations with Containers FRIDAY; TM 1 CHRISTMAS HQ DESIGN STAGE Containers are a great and easy way to add life to a space and are especially very useful during the holi- day season. Shawn Coyle reviews unique containers found within the marketplace and presents various ways in utilizing them to create festive displays. Christmas HQ Events Dallas is you SPECIAL EVENTS & SEMINARS complimentary food and/or drink 11 AM - 12:30 PM How to Make a Bow Like a Pro - Presented by Dallas Design Supply FRIDAY; THE PLAZA 1F314 Regina Sellers, inventor of the Pro Bow device, shows how to make perfect bows every time, any size for anything from a wrapped package to a new car. 1 PM Botanical Revenue FRIDAY; TM 1 CHRISTMAS HQ DESIGN STAGE Presenter: Corey Harbour, AIFD, PFCI, NAFD, CFD. Discover how to design botanically correct fl oral pieces and market your product to maximize the value of Botanical. Corey demonstrates how to mix containers and home accents to increase your bottom line. Sponsored by Direct Export, The Plaza 2F310. 2 PM Tis’ the Season to Accessorize FRIDAY; TM 1 CHRISTMAS HQ DESIGN STAGE Rhonda Sargent Chambers, a leader in the fashion community as a model, TV personality, speaker and fashion show producer surveys the marketplace for fashion accessory trends your customers will love to wear or give for the holidays and discusses merchan- dising as well in-store promotional ideas to utilize in your store. 3 PM Seminar: The Do’s & Don’ts of Email Marketing FRIDAY; THE PLAZA, SEASONS GALLERY Email design can make or break your marketing mes- sage. Learn design elements that enhance your email and won’t deter customers from your message. You’ll walk away from this presentation knowing how to ap- ply the principles of design to organize and arrange the most effective emails. Sponsored by SnapRetail. Christmas HQ Events your Christmas Headquarters! 4:30 - 6 PM NAPCO Mixer FRIDAY; THE PLAZA 2F135 Floral, holiday and garden designers and international buyers are invited to join NAPCO for cocktails and hors d’oeuvres. Co-Sponsored by Dallas Market Cen- ter and NAPCO, The Plaza 2F135. 5 PM Hot Chocolate Chill-Out FRIDAY; WTC 12 CHRISTMAS & FLORAL TEMPS NEAR 1300 AISLE Don’t let the Texas heat keep you from enjoying a cherished winter drink. Sip on a frozen hot chocolate while exploring the newest assortments from Christ- mas & Floral Temps. 6 PM - 8 PM Shop Late Til 8 FRIDAY; PARTICIPATING SHOWROOMS Not enough hours in the day? Enjoy extended shop- ping hours in participating showrooms. SATURDAY » 9 AM Retouch & Repurpose with Design Master COLORTOOL SATURDAY; WTC 1 DESIGN STAGE Presenter: Shawn Coyle. Give your worn fl ora and containers a second life with Design Master COLORTOOL sprays. Discover the simplicity and cost-effectiveness in quickly adding or changing the colors of almost any surface and fabric. 10 AM Designing with Deco Wire SATURDAY; WTC 1 DESIGN STAGE Bend it? Twist it? Let your imagination run wild. Deco wire is ideal for adding that burst of color and design to everything you do. JJ Akin demonstrates how to incorporate deco wire into arrangements, corsages, centerpieces and more! Christmas HQ Events Dallas is you SPECIAL EVENTS & SEMINARS complimentary food and/or drink 10 AM Seminar: The Power of Pinterest for Businesses SATURDAY; THE PLAZA, SEASONS GALLERY Pinterest is the fastest growing social network ever, with more than 80 million people pinning and repin- ning daily. In this engaging presentation, learn the basics and best practices for using Pinterest to inspire your customers and drive store sales. Actual retailer examples will be shared and explained to motivate you to adopt Pinterest into your current marketing strategy. Sponsored by SnapRetail. 10 AM Christmas Trends for 2014 SATURDAY; TM 1 CHRISTMAS HQ DESIGN STAGE Join Dallas Design Expert J Schwanke for this valu- able report on the NEW trends, colors and concepts for Christmas 2014. J will cover 3 trends that will keep your cash register ringing for the Holidays and help you transform your merchandise mix into a Winter Wonderland! The uBloom Holiday Trend Synthesis will be provided FREE to all who attend the Christmas Trend 2014 program ($20 value). 11 AM Ornamating with Ribbon SATURDAY; TM 1 CHRISTMAS HQ DESIGN STAGE Presenter: Kim Cortes, The Ornamator. No glue, no wires, no mess, no worries. Learn how to create extraordinary bows in seconds and wreaths in minutes using the hassle-free Ornamator Original. Presented by Lion Ribbon, WTC 414. 11 AM - 12:30 PM How to Make a Bow like a Pro, Presented by Dallas Design Supply SATURDAY; THE PLAZA 1F314 Regina Sellers, inventor of the Pro Bow device, shows how to make perfect bows every time, any size for anything from a wrapped package to a new car.