01,126 Netsize 2015 - COVER_final v2 02/06/2015 15:42 Page 2 Connected World The Gemalto Netsize Guide 2015 featuring wearables, watches, cars, smart meters, SMS, locks, secure products, NFC, smart cities, mobile ID...and bees 06-07 Netsize 2015 section INTRO_final 02/06/2015 16:06 Page 1 06-07 Netsize 2015 section INTRO_final 02/06/2015 16:06 Page 2 04 Netsize 2015 - Contents_final v2 02/06/2015 16:01 Page 1 The Gemalto Netsize Guide /// Contents INTRODUCTION Introducing our connected world.................................08 IoT technologies and platforms ...................................12 ON THE COMMUTE The connected car ........................................................20 Towards new motoring models....................................24 Q&A with Jaguar...........................................................26 Connected insurance claims........................................30 SMS is just the ticket....................................................34 NFC is OK for TfL..........................................................38 Singapore goes smart ..................................................42 AT WORK A SIM for the industrial world ......................................48 Keeping M2M secure....................................................52 Connected machines....................................................56 A SIM to save the honey bee ........................................58 SMS in the enterprise...................................................60 AT LEISURE Next gen locks and access...........................................66 Q&A with Misfit wearables...........................................70 Spending e-money........................................................74 Time for the smart watch.............................................76 Keeping up with contactless ........................................82 Tap to pay from the phone bill......................................84 Mobile ID .......................................................................86 A Spotify for reading .....................................................88 THE FUTURE The view from Fjord......................................................92 A perspective by CCS....................................................96 DATA Smartphone data........................................................102 Mobile OEM market shares........................................103 Smartphone OEM market shares ..............................107 Smartphone OS market shares .................................112 IoT forecasts ...............................................................114 04 www.netsize.com 05 Netsize 2015 - Preface_final 02/06/2015 16:00 Page 1 Preface /// The Gemalto Netsize Guide Welcome to the Gemalto Netsize Guide Philippe Vallee, Chief Operating Officer, Gemalto Welcome to the 2015 edition of the Gemalto Netsize Guide. This one’s a bit different. How? Well, for the first time, it’s not exclusively about the mobile phone. Instead, we’re taking a deep dive into the next big phase of mobility – the world of connected things. Most readers will recognise this shift from their own business dealings. Visit any mobile trade event and, in addition to the many impressive new smartphones on display, there will invariably be connected cars, smart watches and intelligent home appliances. It’s amazing to see luxury goods firms and even toothbrush makers engaging with our business. So the Internet of Things is well and truly launched. But important questions remain. What are the best user interfaces for smart devices? How can they be protected from hackers? Which connection technology should they use? In this guide, you can find out all these topics and more. You’ll see how smart devices might affect life at home, at work, on the commute and at leisure. You can also catch up on related mobility topics such as mobile payment, NFC, and messaging. Meanwhile, as ever, you’ll find the comprehensive market information and statistics we know you appreciate. Enjoy! www.gemalto.com 05 06-07 Netsize 2015 section INTRO_final 02/06/2015 16:00 Page 1 06-07 Netsize 2015 section INTRO_final 02/06/2015 16:00 Page 2 For over a decade the Gemalto Netsize Guide has explored the impact of mobile on people and companies. In that time, we’ve seen the technology move from feature phone beginnings to smartphone maturity. Now, mobile is taking its place amid a broader revolution. The phone is merely one ‘thing’ in a huge network of connected things. That’s why we’ve broadened the focus of this 2015 edition to investigate the impact of IoT on our commute, our work life and how we spend our leisure time. 08-11 Netsize 2015 Intro feature_final 02/06/2015 15:59 Page 1 The Gemalto Netsize Guide /// Introduction 08-11 Netsize 2015 Intro feature_final 02/06/2015 15:59 Page 2 Introduction /// The Gemalto Netsize Guide Network effect A world of connected devices lies just around the corner. Rémi de Fouchier, VP of marketing communication at Gemalto, ponders the possibilities of this exciting new future. In this edition of the Gemalto Netsize health and agriculture. It will reach Guide, Fjord’s Mark Curtis heralds into very facet of human activity.” the dawn of a new wave of digital. He The market watchers agree that the calls it the era of ‘living services’. IoT is set to skyrocket. ABI Research After the desktop and mobile eras, says the installed base of active he argues, we’re now entering a wireless connected devices phase in which sensors will be exceeded 16 billion in 2014 but will embedded into wearables, hit 40.9 billion by 2020. Meanwhile appliances and industrial objects. As Gartner estimates that IoT product a result, these devices will change in suppliers will generate $300 billion response to context. In a sense, what by the same time. was previously dumb will become Of course, all these products will alive. give rise to a vast new market for IoT solutions – one which IDC forecasts In virtually every area of will grow from $1.9 trillion in 2013 to industry, makers of simple $7.1 trillion in 2020. The impact will be everywhere. In ‘dumb’ devices will have to the consumer space, people are just adjust to the challenge of starting to become aware of the managing ‘living’ goods. potential of connected devices (beyond phones and PCs). Till now, the spotlight has been The pace of change in digital is taken by wearables – largely fitness staggering. Around a decade ago, trackers and to a lesser extent when the Gemalto Netsize Guide smart watches. It’s all been quite was first launched, the focus was inward-looking and geeky: these very much on the impact mobile devices mostly track a user’s activity would have on our lives. Today, that or display notifications. fascinating story is still being played However, experts think the eventual out. But there impact of the so- purpose of the wearable will be as a called Internet of Things could be remote control for the world. These even more profound. devices will sync to sensors inside Why? As Curtis says: “the connected other objects to save time and effort. future will not just be about ‘me’. It Thus, the watch will open your front will extend into industry, transport, door, start your car, tap to pay in 08-11 Netsize 2015 Intro feature_final 02/06/2015 15:59 Page 3 The Gemalto Netsize Guide /// Introduction stores or pulse to give you will not wear utilitarian products. directions. This explains why fashion companies Clearly, both Apple and Google are like GUESS (interviewed in this driving towards this future. Apple publication) have entered the smart created HomeKit as a platform to watch space. And why some startups put IoS in control of the smart home, proclaim design to be the most while Google spent $3 billion on critical factor in a wearable. Sony Vu, Rémi de Fouchier, Nest, maker of a smart thermostat. founder of Misfit (also interviewed), VP of marketing Insiders expect Google to build out a sums up his approach as follows: communication, smart home strategy from this “We started with what people would Gemalto acquisition. It is even rumoured to be wear, and then we worked launching a dedicated IoT OS called backwards.” Brillo. Alongside smart home and wearables is the connected car. The design factor According to IHS Automotive, the It’s logical that these tech giants number of cars connected to the should eye appliances and Internet worldwide will hit 152 wearables. They’re huge markets. million by 2020. This process is But these spaces require a different already under way with most new approach from traditional tech. In models allowing drivers to connect wearables, for example, the design their phones to the in-car systems. factor is paramount. Simply, people At present the main drivers of in-car 10 www.netsize.com 08-11 Netsize 2015 Intro feature_final 02/06/2015 15:59 Page 4 Introduction /// The Gemalto Netsize Guide connectivity are entertainment, an embedded SIM that can be traffic, communications and soldered in to withstand heat, cold mapping. Further ahead car makers and vibration. It reckons mobile plan to connect cars to a wider handsets will constitute only 72 per ‘smart city’ network. cent of cellular connections (it’s This will help to soothe congestion currently 92 per cent) by 2020. and save energy. It could even lead Another consideration is security. A to self-learning or autonomous world of connected devices is, sadly, vehicles, and yield new business a world of opportunity for criminals models. Car makers may evolve and mischief-makers. Are from sellers of goods to providers