A great brand gives you thousands of opportunities! www.electrolux.com/licensing If you have the PRODUCTS that people want, we have the BRANDS that people trust. Accelerate your business. • Make more money • Build on established brand equity • Expand into other product categories • Partner with one of the best worldwide companies You can accomplish all of the above. Through brand licensing we can help you maximize your business potential. What is brand licensing? The benefits A great product without a great brand leads The basic thought of brand licensing is to nowhere. But building a recognized brand use the strength from an established brand, takes a lot of time and investment. Working that already has consumer recognition together is the solution. You can be given and loyalty, instead of building an entirely the authority and opportunity to use a new brand from scratch that takes decades recognized name, already established and to create. well known. Brand licensing is a strategy to: Brand licensing is a contractual agreement • Grow in slow and/or fragmented markets permitting use of a brand with a defined • Capture new customer segments product, for a defined period of time, in • Recapture lost customers a defined territory. Through the licensing • Expand into new product categories process, the owner extends use of the and markets brand onto a variety of different products. • Capture new product price points and improve your margins Through licensing, we enable you to use one of our famous brands on your product. The result? You then select the manufacturer and A faster, more effective way to roll out a new control the process. The result? A more business or product. profitable business for you. Global Licensing The Electrolux Group portfolio of valued and trusted brands includes the following: AdvanceTech Elektro Helios Philco AEG Eureka Progress Alfatec Faure Prosdocimo Alpeninox Fensa Rex Arthur Martin Frigidaire Rosenlew Atlas Gafa Sanitaire Beam Gibson Simpson Bendix Helios Smart Choice Boss Ideal Somela Castor Juno Tappan Corberó Kelvinator Therma Crosley Leonard Tornado Crown Lux Tricity Dishlex Marijnen Volta Dito Dean Menalux Voss Dito Sama Moffat Wascator Dubix Molteni Wascomat Elektra Nordton White-Westinghouse Onyx Zanker Parkinson Cowan Zanussi Zoppas The benefits of working with us 10 Great Reasons for Working with Us: In addition to offering an exceptionally wide range of choices and opportunities for growth, we believe there are 10 reasons that make us unique and your best licensing choice: We are Electrolux, one of the most stable, We require no licensing experience and will credible companies in the world. be happy to work jointly to guide you through the A strategic partnership is the basis of our steps of developing a licensing program. working relationship. We provide full-service specialists with teams We license corporate brands with an agreement of trained professionals that cover every aspect tailored to your needs. of the business, from product and quality to legal expertise. All of them work with your best interest We are the brand owners, so there are no in mind. intermediaries or agencies seeking additional fees. We offer a 3D partnership by adding the We have over 50 brands that are well-known, element of interaction with fellow brand partners locally and globally, with hundreds of years of in a growing network. heritage. We are quick to market, with most agreements We promote creativity and look forward to and decisions finalized within a few weeks. working together on endless opportunities for using our brands and your business knowledge. Brand licensing requires Each brand partner is entrusted commitment and excellent not only with honoring the execution integrity of our brands, but must also maintain and build The benefits of becoming their value. The brand promise an Electrolux Group Brand that Electrolux makes to Partner also include extensive its customers is taken very responsibilities. seriously. We demand that our To qualify, potential brand brand partners do the same. partners must demonstrate that: The brand partner’s perfor- 1. The brand enhances the value mance is checked on a periodic of the company’s offering basis to ensure that business procedures are consistent with 2. The brand partner’s offering the standards of the brand. enhances the value of the brand Electrolux invites companies with innovative and exciting solutions to share in the market awareness, prestige and selling power of our brands. Who we are – Electrolux Don’t miss this exciting new opportunity! Call now to discover what opportunities The Electrolux Group is a global leader in are available to you. appliances for both home and professional use, selling more than 40 million products to customers in 150 countries every year. Our company focuses AB Electrolux on innovations that are thoughtfully designed, Global Brand Licensing based on extensive consumer insight, to meet the real needs of consumers and professionals. Stockholm Office The founding of Electrolux is nearing 90 years St. Göransgatan 143 and in that time it has become a company 112 17 Stockholm trusted by consumers everywhere. In addition to Sweden the Electrolux name, we own some of the most Telephone: +46-8-738 7091 reputable brands available in the market today, recognized names used on hundreds of millions Charlotte Office of products around the world. 10200 David Taylor Drive Charlotte, NC 28262 U.S.A. Global licensing Telephone: +1-980-236-4036 The Electrolux Global Brand Licensing unit creates business opportunities by licensing the Group’s Email: [email protected] brands to other companies for products that are www.electrolux.com/licensing outside regular product categories while at the same time, strongly focusing on the protection of brand name rights. Electrolux Global Brand Licensing also works with licensees to certify products, validate customer demand and refine business plans. Our extensive knowledge and insight into customer preferences, buying habits, and distribution channels helps ensure a favorable brand experience for your consumers..