The Area Desk of Cremona Province Where we are Lombardy Province of Cremona Italy Who is REI – Reindustria Innovazione www.reindustria.com Local development agency, public funded REI is an actor in territorial marketing and promote innovation. Plays a synaptic and pivot role in the relation between Institution, business world with University and research center. Key Word : Territorial Attractiveness To be cultivated in harmony between territorial interests and Territorial Innovation Innovative the methodological approach given by the regional regulatory Marketing and Research Startup framework and instruments (Unioncamere Lombardia system and Lombardy Region). Transversal and broad approach, inclusive, subsidiary Attrattività; Lombardia è Ricerca; S3 - Smart Specialisation Strategy; Open Innovation Platform, Cluster Tecnologici REI’ s value: public-private partenership Local Authorities Trade associations . Camera di Commercio di Cremona . Libera Associazione Artigiani Cremaschi . SCRP – Società Cremasca Reti Patrimonio . Confartigianato Imprese Crema . Associazione Industriali Cremona Municipalities . CNA Cremona . Cremasca Servizi (Comune Crema) . Confartigianato Cremona . Comune di Cremona . ASCOM Crema . Comune di Casalmaggiore . A.Svi.Com Cremona Banks . Confcooperative . Banco Popolare di Cremona Trade Unions . Banca Cremasca . Banca Cremonese Cigl – Cisl – Uil . Credito Cooperativo dell'Adda e Cremoso . Cassa Padana Exibithion Organization(CremonaFiere) 4 Presentation of ’’Area Desk’’ Cremona, Giovedì 5 Ottobre 2017, ore 16.00, – Piazza Stradivari, 5 Presso Sala Mercanti – sede Camera Commercio di Cremona ------------------------------------------------------------------------------------------------------------------ Crema, Mercoledì 11 Ottobre 2017, ore 17.30, – Palazzo Comunale Presso Sala Degli Ostaggi – sede del Palazzo Comunale ------------------------------------------------------------------------------------------------------------------ Casalmaggiore, Mercoledì 12 Ottobre 2017, ore 17.30, Via Marconi, 8 Presso la sala riunioni della Biblioteca Comunale E. Mortara ------------------------------------------------------------------------------------------------------------------ The Area Desk the instrument of territorial attractiveness Our scenario The questions from the The objectives of REI business world • How to open or implement an Activate a territorial attraction industrial business in the tool able to province of Cremona? 1. facilitate the meeting between The solution • How to obtain information supply and demand in order to available today but difficult to find possibilities in the province To create a territorial observatory use? of Cremona of production plants • provide reliable data in certain • How to overcome the 2. Facilitate, promote, guide and time fragmentation of territorial data assist in the research and • declines as a technical guidance and municipal data (online and identification of productive support offline)? areas in the territory • How to know settlement 3. provide correct data to the procedures, tax concessions business world and incentives? Technical sinheet of productive area characterized by objectivity of aggregated data (cadastral data, town planning, area accessibility, economic values) Dashboard performance of the service «On Demand» AREA DESK Update to 15 november 2019 MAPPING OF THE AREAS at 15.02.19 registered areas 85 N° requests at at Total views arrived 15.02.19 17.11.19 at 15.11.19 registered areas 99 at 15.02.19 66 Research 18 20 at 15.11.19 (+27%) 84 area/ building Offer area/ 31 43 Time building Average response time (day) 21 Focus: reduce the average time at 15 days. Development of the network 26 meetings at companies and investors 60 Visits to the production areas / building sides/ brownfields sites 2 meetings with the Association of real estate agencies (at Cremona Municipality) 8 meetings with Real Estate Agencies Areas Evolution 2019-2020 Meetings at individual municipalities Areas Evolution 2018-2019 Daily exchange with CCIAA of Cremona and with ATTRACTteam – 100 250 (Unioncamere – Regione Lombardia) 80 200 3 Agreement signed (Cremona, San Bassano e Capergnanica municipalities) 60 150 1 business established since 01.01.19 40 100 New expression of interest Call AttrACT Development and upgrade Web App 20 50 Support Call MIPIM 2020 0 0 Further fields of intervention Giu.18 Set.18 Dic.18 Mar.19 Giu.19 Set.19 Dic.19 Mar.20 Giu.20 Set.20 technical and organisational support for Tavolo della Competitività Communication Channels REI website www.reindustria.com Webapp Area Desk Regione Lombardia e Unioncamere Lombardia togher for the Attractiveness of Lombardy Region International platform www.investinlombardy.it (since 2012) Network of Ambassadors and Presentation Activities around the World Since 2012 Invest in Lombardy has supported 737 foreign companies that have invested in Lombardy with projects in 57 different sectors, contributing to the finalization of 96 targeted investments 112 euro in investement generated for each euro invested in the project Invest in Lombardy Expo 2015 Heritage: over 400 foreing delagation that visited Lombardy Every 17 minuties a company in the world get in touch with Invest in Lombardy through different channels (scouting, foreing desk , road show, web activities) focused on lombardy territory www.attractlombardy.it TARGET increasing the ATTRACTIVENESS OF AREAS , with ECONOMIC AND FISCAL INCENTIVES, PROCEDURAL SEMPLIFICATION, PRE – INVESTIGATION CONSULTATION and COACHING TO THE INVESTOR. The focus is the increase of the desirability of the productive areas The Area Desk Pilot Project Industrial Area Nord Est Crema (ex Olivetti-ex Pierina) Pilot Project- Industrial Area Nord Est Crema Focus project: create a web application that can be replicated Goal project • improve the well-being of established companies • promote and develope the area • attract private investment • map established companies • give correct and claer information o existing services o established companies o available areas o road systems Results Easy and immediate access to information: • for investor • for those who already have an established productive reality Target • Entrepreneurs who have an established companies • experts • New entreprenuers Piltot Project – Industrial Area Nord Est Crema What we do Ex-Olivetti, Pierina and other in the municipality of Crema: we map o available areas o available services o established companies split into different types (productive, service sector) • interective map • digitalisation of data • Interective web appliaction of Nord Est Crema area Next steps • meeting with established companies in order to start to plannig together • comunication and promotion plan • Keep update the map https://crema.areeproduttive.com/ • attention to the needs of established stakeholder Where and when to meet the Area Desk of REI The Area Desk works all over the province of Cremona You can find us at the headquarters of REI – Reindustria Innovazione in Crema, 2. G.Di Vittorio street, from Monday to Friday from 9.00 a.m. to 6.00 p.m (on Saturday moorning only by appointment) Contact: Dott.ssa Elisa Carelli Arch. Roberto Bertoli [email protected] [email protected] [email protected] + 39 0373 259639 –number 3 Thanks for the attention. .