Analysis of Alay Language Used By Ethical Lingua Senior High Students in Masamba – Vol. 8, No. 1, 2021 ISSN 2355-3448 (Print) Luwu Utara Regency ISSN 2540-9190 (Online) 1Harmita Sari, 2Suhardi M Anwar, 3Sumiati Putri Natalia, 4A. Nurhayati Corresponding Email Harmita Sari 1,2,4,Universitas Muhammadiyah Palopo, Indonesia 3Institut Agama Kristen Negeri Toraja, Indonesia Article’s History Submitted 15 January 2021 Revised 29 February 2021 Accepted 30 February 2021 Abstract The purpose of this study was to describe the use of alay language in the conversations of students of SMA Negeri 2 Masamba, North Luwu Regency. The data source in this study is students of SMA Negeri 2 Masamba, North Luwu Regency and the data was obtained from reading the analysis of previous people's research.The type of research used is descriptive qualitative. Qualitative research is a research procedure that Copyright © 2021 produces descriptive data in the form of written or oral words from people The Author(s) and observed behaviors.Data collection techniques consist of: This article is licensed under CC observation, recording, tapping techniques, and documentation. The BY-NC-SA 4.0 License results of research on the use of contemporary language or alay language used by the students of SMA Negeri 2 Masamba North Luwu Regency in the form of phoneme additions, phoneme removal that occurred at the beginning of the word, the middle of the word, and the end of the word, the use of new terms is also the use of alay language used by students of SMA Negeri 2 Masamba North Luwu Regency.In addition, another form of the use of alay language used by students found by researchers is the replacement of haruf in the word. Keywords alay language contemporary language use 28 Analysis of Alay Language Used By Senior High Students in Masamba – Luwu Utara Regency Introduction As a social being, human beings use language both oral and written (Sari and Samsinar, 2019). Language is a communication tool used by humans to interact with others.The development of the era appeared to modify the style of language into slang. In 2008, a new language or modification appeared among teenagers, called alay language.Alay is a term that refers to the phenomenon of adolescent behavior in Indonesia."Alay" stands for "kite boy" or "son of lebay" (Hermaji, 2014).The majority of alay language is used by teenagers of junior high school age who are categorized as teenagers (Anbertu, et al, 2016).Its appearance can be said to be phenomenal, since it is quite attention-grabbing. This new language seems to shift the use of Bahasa Indonesia among a handful of teenagers. Due to the increasing use of slang used by students, alay language appears and develops along with the rapid use of social media.even open only in the real world, alay language is also widely used in television, radio, magazines, even newspapers.Especially on matters directly related to teenagers, for example television shows, radio, magazines, even newspapers.especially on matters directly related to youth, such as televised events that become the main spectacle and are indeed aimed at teenagers.This makes the spread of alay language among teenagers become more rapid.In the beginning the formation of slang, prokem, alay, cant, argot, jargon, and colloquial languages in the world was derived from a certain social community or group that was in the lower class or class.Gradually by the community finally the language is used in daily communication. Media massa juga ikut membantu memperkenalkan bahasa alay di masyarakat. Tulisan yang nyentrik dan aneh berasal dari penggabungan huruf dengan angka, memperpanjang atau memperpendek kata, dan mencampurkan format tulisan haruf besar dan kecil yang menjadi sebuah kata atau kalimat yang digunakan untuk berkomunikasi. Contoh, seseorang yang menulis kata “humz” atau “hozz” yang berarti rumah di media sosial. Bahasa dan tulisan seperti ini yang sekarang semakin marak digunakan dalam kehidupan sehari-hari (Nurrahmi, 2013). Disimpulkan bahwa penggunaan bahasa alay untuk generasi muda saat ini sudah sangat tidak mengindahkan efesiensi, malainkan hanya sekadar trend belaka. The influence of alay language that is considered negative to The Indonesian language, namely: (1) often young people use alay language then slowly they will leave the Indonesian language that is the soul of the Indonesian people, part of the culture and also a unifying tool of the nation; (2) the exoticism of alay that has permeates the mindset of its users offers extraordinary appeal compared to Indonesian and the extraordinary appeal of indonesian language and this attraction then becomes a new trend with slang labels that automatically shift the Indonesian language as one language as stated in the youth oath; (3) if too young people use this language in mobile media social networks will psychologically get carried away with the habit in life outside those two things; (4) The biggest influence is that Indonesian language lessons in schools are considered very easy and easiest subjects so that the discussion of the material on how the structure of morphine and sentences and writing materials as one of the language skills seems to be underestimated because in their belief psychologically the language is the most representative of the young and slang soul (student). The sounds are seen as part of the language system. In this case, the sounds of the word are the smallest elements of the language that are part of the structure of the word and at the same time serve as a differentiator of meaning.The language of the alay tends to sound like the language of a child who cannot mention phoneme [s], [r].In alay language writing, most "S" letters are replaced with "C" and the letters "I" are replaced with "Y" or "E".The language of alay is also patterned. Although it looks as you please, but anyone who writes alay must follow a certain pattern.It's easy for people to de-recognize it. The structure of the language alay: (1) using a combination of lowercase letters; (2) replace letters with specific numbers; (3) trim vowels and spaces; (4) speak as if a toddler with a complex sentence structure; (5) substitution of letters; (6) new use; (7) removal of hauruf (phoneme); and (8) replacement of diphthtong "au" with "o" and "ai" with Vol. 8 (1), 2021| 29 "e".According to Fanayun (in Markub, 2010) the process of forming or structure of alay language there are four ways, namely: (1) a combination of capital letters and lowercase letters; (2) a combination of letters and numbers; (3) other combinations, combinations of letters, numbers, symbols and abbreviations, addition or use of phonemes (removal of phonemes, constractions, and metaatesis). Based on the shape, slang based on the type of slang can be grouped into several types / parts. The types of slang are; (1) jargon, (2) slang, (3) cant, (4) argot, and the last (5) colloquial (Sumarsana and Partana in Laili, 2012). There are eight kinds of processes for the formation of various Alay words, namely: (1) adding phonemes; (protesis, epentesis, paragog), for example: aquw (I), or inserted in the middle of a word, for example kamyu (ye); (2) phoneme removal (apheresis, syncope, apocope), for example: bgt (really), smwa (all); (3) shortening (abbreviations, acronyms) for example: aq (me), km (ye), qt (us), mrk (them); (4) the use of other terms, for example: beud (really, really), father (father); (5) letter replacement, for example: celamat (congratulations), chayang (pity), teyus (continue); (6) a combination of upper and lowercase letters, for example: QuhH Sdar ShbaT (I am aware, my friend); (7) a combination of letters and numbers, for example: Number 1, meaning: 1, L, for example: k1og1tu (if so); (8) a combination of letters, numbers, symbols and abbreviations, for example g4y4 (style). Furthermore, as the times have continued to develop, the language of Alay Kin is not only limited to the problem of variations in writing haruf or words, but also has developed in the semantic aspects, for example the terms 'chilli-cabean' and 'terong-terong'. Chili-chilies are the meaning of jewelry which users connote to young women who are alay (read: girls who have exaggerated reactions to something). Denotatively, the word 'chili' itself is another term for the word 'chili' which means tenaman shrubs whose fruit is elliptical with a tapered tip, when it is old brownish red or dark green, contains many seeds that taste spicy (KBBI , 2008). Phoneme [e] changes to segment [i] which disappears after segment [r], secondly, palatalization occurs; phoneme [s] changes to phoneme [c] and phoneme [r] changes to phoneme [y]. In addition, the word bencong is formed from the word banci which is inserted with a sound and added with the ending ong. The vowel in the first syllable is replaced by the letter e. The vowels in the second syllable are replaced by ong (Markub, 2010). Based on the results of the analysis, the Alay language has no regularity. Alay language tends to catalyze phoneme [s], and change phoneme [r] to phoneme [l] or [y]. This indicates that the language of Alay tends to be like the language of young children or the language of infants who have difficulty pronouncing the phonemes [r] and [s]. with this tendency it shows that the language wants to show indulgence for its speakers. Speakers who use Alay language can be said to experience psychogenic disorders, especially spoiled speech, because by using Alay language someone is aware of it or not, he wants to seek other people's attention (Hermawan, 2016). Based on the problems described above, the writer is interested in analyzing the Alay language that occurs in adolescents in SMA Negeri 2 Masamba. Based on the facts above, it is very necessary to do a more in-depth study of the phenomenon of Alay language.