THE FLYING DUTCH & ING 30 MAY 2015 IMPORTANCE OF DANCE MUSIC INDUSTRY TO THE DUTCH ECONOMY As presenting partner of The Flying Dutch, the biggest one-day dance music festival in Europe, ING brings together dance music and economics. Which is why ING's Economics Department has surveyed the importance of the dance music industry to the Dutch economy and the popularity of dance music among consumers. EXPORT VALUE OF DANCE MUSIC INDUSTRY THIS EXPORT VALUE CONSISTS OF SHOWS, RECORDINGS AND RIGHTS €200 miion €120 miion SINCE 2008 AVERAGE GROWTH OF 50 PER CENT 2013 2015 ESTIMATE DUTCH AND WORLDWIDE MARKET IN 2016, THE TOP 10 DJS OTHER WILL EARN ON AVERAGE MORE THAN THE TOP 10 FOOTBALL PLAYERS CLUBS AND SMALL EVENTS Turnove FESTIVALS The Netherland EARNINGS OF THE TOP 10 DJS WORLDWIDE TOTAL ABOUT OTHER €208 MILLION DJ SOFTWARE Earning & HARDWARE Worldwide FESTIVALS & CLUBS MUSIC SALES 2014 2016 DUTCH DJS HAVE DOMINATED CURRENTLY, THE TOP 10 OF THE DJ MAG 50% OF THE TOP DJS TOP 100 FOR YEARS ARE DUTCH 100% 75% 50% 25% 0% 2006 2008 2010 2012 2014 BROAD TARGET GROUPS PERCENTAGE OF DANCE MUSIC FANS BY AGE GROUP 100% 80% 60% 40% 20% 0% < 30 30 40 40 50 50 60 60 > 1 OUT OF EVERY 7 PEOPLE IN THE NETHERLANDS ATTENDED 1 OR MORE DANCE MUSIC EVENTS LAST YEAR DANCE MUSIC EVENTS IN THE NETHERLANDS THE NETHERLANDS HAS TOGETHER THESE ATTRACT THAT IS THE SAME AS 170 DANCE MUSIC FESTIVALS 2.7 MILLION FESTIVALGOERS AN AMSTERDAM ARENA FILLED PER YEAR TO CAPACITY EVERY WEEK FOR A YEAR FESTIVAL SPENDING FESTIVALGOERS SPEND ON AVERAGE 140 EUROS PER FESTIVAL TICKET DRINKS CLOTHING/OUTFIT OTHER €51 €42 €26 €21 THE FLYING DUTCH 30 MAY 2015 100,000 6 TIMES BIGGER HELD IN THREE CITIES THE WORLD’S BEST DJS FESTIVALGOERS THAN AN AVERAGE AT THE SAME TIME FROM THE NETHERLANDS DANCE MUSIC FESTIVAL AMSTERDAM ROTTERDAM EINDHOVEN AFROJACK, ARMIN VAN BUUREN, FEDDE LE GRAND, HARDWELL, NICKY ROMERO, OLIVER HELDENS, SHOWTEK, SUNNERY JAMES & RYAN MARCIANO, W&W AND YELLOWCLAW The results of this survey were taken from the ING Dance Music Survey 2015 and sources such as Buma Cultuur, Forbes, Evar and DJ Mag NL. For further information, please contact ING Netherlands, External Communications, 020-5764190 [email protected]. .