5 A DAY PROGRAMS: A GLOBAL PERSPECTIVE COUNTRY CASE STUDIES ENGLISH EDITION GERMANY | CANADA | COLOMBIA | COSTA RICA | CHILE | SPAIN | UNITED1 STATES 1 FRANCE | MEXICO | NEW ZEALAND | NORWAY 5 A DAY PROGRAMS: A GLOBAL PERSPECTIVE COUNTRY CASE STUDIES Germany Canada Colombia Costa Rica Chile Spain United States France Mexico New Zealand Norway SANTIAGO, CHILE 2020 2 5 A DAY PROGRAMS: A GLOBAL PERSPECTIVE COUNTRY CASE STUDIES Editors Isabel Zacarías Carmen Gloria González Alejandra Domper Lorena Barrios Manuel Moñino Fernando Vio Authors Andrea Lambeck Lorena Barrios Sabine Lauxen Lidia Benito Sue Lewis Johanna Calvarin Nuria Martínez Claire Chambrier Manuel Moñino Alejandra Domper Helmut Oberritter Paula Dudley Floria París Thomas Erdmann Guttorm Rebnes Mabel Fernández Wendy Reinhardt Marie Fillon Lucile Richard Mathilde Fléchard Adriana Senior Lilian Fonseca Elisabeth Skjegstad Elena Galisteo Delphine Tailliez Cecilia Gamboa Fernando Vio Carmen Gloria González Harry Von Bargen Carmel Ireland Isabel Zacarías Nathalie Komati Photographs Photographs of AIAM5 members FUCOA Ministry of Agriculture, Government of Chile. Design and layout Silvia Suarez. FUCOA Design Department, Ministry of Agriculture. Government of Chile. © All Rights Reserved ISBN: 978-956-402-220-8 5 a Day Corporation Chile, AIAM5 - Global Alliance for the Promotion of the Consumption of Fruits and Vegetables “5 a day” and the Ministry of Agriculture, Government of Chile Second Edition, Santiago, Chile, 2020 GERMANY | CANADA | COLOMBIA | COSTA RICA | CHILE | SPAIN | UNITED3 STATES 3 FRANCE | MEXICO | NEW ZEALAND | NORWAY TABLE OF CONTENTS PRESENTATION 5 ANTONIO WALKER PRIETO MINISTER OF AGRICULTURE, CHILE INTRODUCTION 6 FERNANDO VIO DEL RIO. INTA. UNIVERSITY OF CHILE 5 A DAY CORPORATION CHILE COUNTRY CASE STUDIES 9 GERMANY 11 CANADA 29 COLOMBIA 39 COSTA RICA 49 CHILE 65 SPAIN 85 UNITED STATES 105 FRANCE 119 MEXICO 145 NEW ZEALAND 163 NORWAY 173 4 5 A DAY PROGRAMS: A GLOBAL PERSPECTIVE COUNTRY CASE STUDIES GERMANY | CANADA | COLOMBIA | COSTA RICA | CHILE | SPAIN | UNITED5 STATES 5 FRANCE | MEXICO | NEW ZEALAND | NORWAY PRESENTATION ANTONIO WALKER PRIETO, MINISTER OF AGRICULTURE, CHILE For many years, the Ministry of Agriculture has been committed to support family farming agriculture in order to combat poverty in rural sectors of the country and position Chile as an agri-food and forestry power. In both cases, increasing the production and consumption of fruits and vegetables has been an essential function of the Ministry of Agriculture The country has more than 340,000 hectares dedicated to the cultivation of fruits and close to 100,000 to the vegetables production. Thus, since 5 a day foundation in 2004 in Chile, the Ministry of Agriculture has supported 5 a Day Chile Corporation working side-by-side with its initiatives. We have recently seen how October 8 has been identified as the National Fruit and Vegetable Day and during our visit to the FAO meeting in October 2018, we succeeded in reaching an agreement with the United Nations to move forward the International Year of Fruits and Vegetables to 2021. This initiative has been able to attract the support of international organizations, but even more so from other countries in Latin America and the world. In this context, we want to highlight this book that exposes the 11 countries experiences in promoting the consumption of fruits and vegetables worldwide. With the current situation of the Coronavirus pandemic we need the joint effort of all countries to improve and maintain the diet of our citizens. This is a requirement that we must meet together and that is why, with the initiative of our Ministry, we have called a meeting with representatives of agriculture sectors from all the countries of America to work on food security to ensure that no one is short of food. The contribution of a balanced diet based on healthy products, such as fruits and vegetables, is essential to protect the population from the scourge of a virus such as Covid-19. That is why, it is more necessary than ever to maintain the chain from producer to consumer to ensure the supply of these products, which has been maintained in our country without interruptions. With this publication we want to share experiences from countries such as Germany, Canada, Colombia, Costa Rica, Chile, Spain, the United States, France, Mexico, Norway, New Zealand, and we thank these countries for showing their work in the promotion of fruits and vegetables. Finally, we also thank all the countries that have so enthusiastically supported the celebration of the International Year of Fruits and Vegetables this upcoming 2021. 6 5 A DAY PROGRAMS: A GLOBAL PERSPECTIVE COUNTRY CASE STUDIES INTRODUCTION FERNANDO VIO DEL RIO. INTA. UNIVERSITY OF CHILE. 5 A DAY CORPORATION CHILE Since the 2003 meeting in Kobe, Japan, the concept that promotes the need to consume fruits and vegetables as a protective factor when facing epidemics that in these past decades threaten us globally, such as obesity and chronic non-communicable diseases, especially cardiovascular diseases and cancer, has continued to expand worldwide. This has meant that many countries have taken on the initiative to promote the consumption of fruits and vegetables through the concept of 5 a Day, that is, eating at least 5 servings of fruits and vegetables per day in order to reach the minimum of 400 grams a day established by the World Health Organization in 2003. The way in which different countries have done this promotion has been diverse and enriching, and since 2004, shared annually at Congresses attended by most of the countries that have a 5 a Day movement, up until the Global Alliance for the Promotion of the Consumption of Fruits and Vegetables “5 a Day” AIAM5 was created, which currently cover 38 entities from 31 countries. This exchange of experiences between countries is more necessary than ever with the current Coronavirus pandemic. No wonder American writer Siri Huvstedt recently stated “the virus has made our interdependence astonishingly evident”. The world was not prepared to face the pandemic, despite having suffered recent and similar epidemics, such as SARS, bird flu, H1N1 influenza, MERS and Ebola. Never in present history has there been so much uncertainty regarding the near future, despite the immense progresses in science and technology worldwide. This crisis has demonstrated the fragility of man in the face of what nature can send us - in this case an unknown virus from the animal kingdom - against which scientific and technological innovations have yet been able to produce a vaccine or treatment, having to resort to ancestral behaviors such as quarantine, with an aftermath of thousands of deaths, a worldwide economic crisis and serious psychological damage as a result of social isolation. What is clear is that the better prepared people are to resist the attack of the virus, the better their chances are of not getting sick, recovering and not dying. In this sense, a healthy diet with a high content of fiber, antioxidants and bioactive products that protect health, such as those contained in fruits and vegetables, can help human beings. Scientific evidence in recent years abounds in protective examples of fruits and vegetables thanks to their components, GERMANY | CANADA | COLOMBIA | COSTA RICA | CHILE | SPAIN | UNITED7 STATES 7 FRANCE | MEXICO | NEW ZEALAND | NORWAY especially antioxidants. A positive effect of human isolation during the pandemic is that people have had time to cook, bringing back custom dishes which many are packed with fruits, vegetables and legumes, constituting an opportunity to increase their consumption. Furthermore, in most countries the chain from producer to consumer has been maintained, which has facilitated access to plant products. Another positive effect of the pandemic has been on the environment. Many cities in the world have seen how their air has completely cleaned in a few weeks, how flora and fauna have regained space and how some wild animals have returned to the cities. This has made the world reflect on how development is affecting the environment and its citizens. That is why we must change our relationship with the environment from a food perspective, producing more sustainable food. The large production of CO2 by the livestock and cereal industry, as well as the deforestation that takes place to make space for extensive fields and prairies of sugar, barley, rye, soybean and corn crops, which mostly go to feed animals or towards the production of processed foods, makes a diet based mainly on meat and cereals not sustainable in the long term. That is why Dr. Walter Willet of the EAT Lancet Commission stated that “the global consumption of fruits, vegetables, nuts and legumes should double and the consumption of red meat and sugars be reduced by more than 50%. A diet rich in plant origin and less foods from animal origin confers to good health and environmental benefits” (https:// www.thelancet.com/commissions/EAT). The experiences of each country exposed in this book open up an immense opportunity for collaboration through enriching experiences that can be replicated in other countries, improving production, distribution, reduction, consumption, and a use for losses and waste. Furthermore, the different realities exposed here will be an important input for the implementation of policies and programs in the International Year of Fruits and Vegetables approved by the United Nations General Assembly for the year 2021. 8 5 A DAY PROGRAMS: A GLOBAL PERSPECTIVE COUNTRY CASE STUDIES GERMANY | CANADA | COLOMBIA | COSTA RICA | CHILE | SPAIN | UNITED9 STATES 9 FRANCE | MEXICO | NEW ZEALAND | NORWAY COUNTRY CASE STUDIES The case study from 11 countries belonging to AIAM5 are included below, presenting us with information on the creation of each program, current consumption levels of fruits and vegetables, main strategies used for dissemination, activities, lines of action and challenges. 10 5 A DAY PROGRAMS: A GLOBAL PERSPECTIVE COUNTRY CASE STUDIES GERMANY | CANADA | COLOMBIA | COSTA RICA | CHILE | SPAIN | UNITED11 STATES 11 FRANCE | MEXICO | NEW ZEALAND | NORWAY GERMANY 5 AM TAG OBST UND GEMÜSE.