APG|SGA Out of Home Targeting Plan poster campaigns by Point of Interest (POI) APG|SGA Out of Home Targeting makes it possible to place Facts messages along key distribution channels throughout Switzerland. – Messages are placed at and around Point of Interest. – Out of Home targeting selects available spaces in the A central database with current location details has been desired area. drawn up in cooperation with AFO Marketing. This means – Reinforces brand communication. Posters at the we can take precise action in line with clients’ needs in key POIs in Switzerland supplement existing reach the target area. This is an effective way of supplementing products vertically. the conventional space selection by target area, perfor- mance and location characteristics by judiciously selecting the districts in main mobility centres. Combined with the recently launched wait-time poster. APG|SGA provides a basis for efficient out of home campaigning. www.apgsga.ch 1/4 List of Points of Interest Food, Restaurant, Service station Food Restaurant Food Burger King Aldi McDonald‘s AlpFood Starbucks Coffee Coop Subway Coop City Denner Service station Globus Agrola Independent retailers AVIA Lidl BP Manor Combustia Maxi Coop pronto Migros Enistation Migros Partner Jubin Prodega Midland Oil Spar Migrol TopCC Moveri AG Treffpunkt Oeltrans Volg OIL! Convenience Shell Agrola Simond Avec Socar AVIA Tankstelle Tamoil BP Voegetlin-Meyer Brezelkönig other service station Caffe Spettacolo City Carburoil AG Coop pronto Eni S.A. Jubin k kiosk Migrol Migrolino Moveri AG Oeltrans OIL! Pina Petroli SA Press & Books Shell shop and more AG Socar Tamoil Voegtlin-Meyer Food / Non-Food Landi Migros M-Parc / M-Fachmarkt Ottos Tchibo www.apgsga.ch 2/4 Non-Food, Culture, Leisure, School Non-food Dipl. Ing. Fust Books / music Interdiscount Ex Libris MediaMarkt Clothing m-electronics Bayard Non-food warehouse Beldona Coop City Benetton Globus Blackout Jelmoli C&A Loeb Chicorée Manor Esprit Perfumery Globus Douglas H&M Hennes & Mauritz Import perfumery Navyboot Marionnaud PKZ Men & Women Pet supplies Zara Fressnapf Do-it-yourself / building & hobby Qualipet Bauhaus Power stores / sports goods Coop Bau + Hobby Decathlon Hornbach Ochsner Sport Jumbo SportXX Migros Do-it + Garden Stöckli OBI Shoes Furnishing Dosenbach Conforama Vögele Shoes Depot CH Toys Diga Möbel Franz Carl Weber Ikea Smyths Toys Superstores Jysk Lipo-Möbelposten Culture Livique Church Lumimart Culture/Event Micasa Home Mosque Möbel Märki Pfister Leisure Natuzzi Cinema XXXL-Lutz Club Disco other home-centres Golf course Jewellery / watches Ice hockey stadium Bucherer Public swimming pool Carat Shopping center Christ Uhren und Schmuck Sports stadium Juwelier Kurz Zoo Oro Vivo Rhomberg Schmuck School Swarovski Pre school Multimedia / houshold / software Professional school Data Quest Public school Technical colleges University www.apgsga.ch 3/4 Health, Services Health Bancomat Chemist‘s Bank Cler Amavita Credit Suisse Benu Apotheke Kantonalbanken Coop Vitality Migros Bank Independent pharmacies Raiffeisen Medbase RBA Holding Rotpunkt UBS Sun Store Fitness studio TopPharm Activ Fitness Drug-store Basefit.ch Dropa Discountfit Independent drug store eGymTraining.ch Müller Evo Fitness Health shop Fitnessplus Independent health food shop Harmony Fitness Müller Reformhaus Vital Shop Holmes Place Hearing service Kieser Training Acustix LIFE Swiss Health Club Amplifon Let‘s Go Fitness Audica M-Fitness Audisana Mrs. Sporty Hörberatung Bern NonStop Gym Hörprofi Old School Gym 24 Hörservice AG ONE Training Center Kind Hörzentrale TC Trainings Center Neuroth Update Fitness Hospital well come FIT Privat hospital other Fitnessstudios Public hospital Insurance Optician Allianz Suisse Berdoz Optic AXA Winterthur Fielmann Baloise group Kochoptik Die Mobiliar Kühnis Brillen + Optik Generali Mc Optik Helvetia Optic 2000 Swiss Life Visilab Vaudoise insurance group Zurich Services Post Bank Post office Bank Cler Telecommunication Credit Suisse Apple Store Kantonalbanken Mobilezone Migros Bank Salt Raiffeisen Sunrise / UPC RBA Holding Swisscom Shop UBS Travelling / tourism DER Touristik Migros Gruppe Please contact us for further information: www.apgsga.ch/contact 4/4.