LINEUP CHANGE SAFETY FIRST KNIT IT UP ON THE RISE Baseball’s Bat Shakeup New Mouthguard Tech Must-Have Sneakers Sports Bra Style TRENDS, PERSPECTIVE AND ANALYSIS BRINGING IT ON HOME TOP TRENDS IN SPORTSINSIGHTMAG.COM SPORTS LICENSING BIG STORIES IMPACTING THE INDUSTRY IN 2017 A FORMULA4 MEDIA PUBLICATION / JANUARY/FEBRUARY 2017 Executive Editor Mark Sullivan [email protected] 646-319-7878 Editor-in-Chief Cara Griffin [email protected] January/February 2017 Senior Editor Bob McGee [email protected] 12 Art Director Francis Klaess KNIT IT UP Associate Art Director The trend du jour is the knit Mary McGann sneaker — now available on Contributors shoe walls everywhere. Jennifer Ernst Beaudry Suzanne Blecher Michael Jacobsen Tim Sitek 14 Publisher STEP UP Jeff Gruenhut [email protected] Emerging technologies 404-467-9980 are changing the game Advertising in the insole market. Christina Henderson 516-305-4710 [email protected] 16 Troy Leonard [email protected] SAFETY FIRST 352-624-1561 New mouthguard technologies Jeff Nott [email protected] and marketing strategies are 516-305-4711 driving the market ahead. Katie O’Donohue [email protected] 828-244-3043 18 Sam Selvaggio BRINGING IT ON HOME [email protected] 212-398-5021 Fashion trends, new Production demographics and a new Brandon Christie world order in sports licensing. 516-305-4710 [email protected] Subscriptions 22 store.formula4media.com ON THE RISE Business Manager Marianna Rukhvarger Innovative R&D combined with 516-305-4709 athleisure trends have the sports [email protected] bra category in the spotlight. 26 LINEUP CHANGE PO Box 23-1318 New baseball bat regulations Great Neck, NY 11023 mean there’s a shakeup for Phone: 516-305-4710 Fax: 516-441-5692 brands and retailers. www.formula4media.com Formula4 Media Publications Sports Insight 30 Outdoor Insight Footwear Insight 5 BIG STORIES Inside Insight We can’t predict the future, but Team Insight Textile Insight that doesn’t mean we won’t try. Running Insight Stories to watch in 2017. 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Box 23-1318, Great Neck, NY 11023 twitter.com/sports_insight SPORTSINSIGHTMAG.COM TIME OUT | MARK SULLIVAN Dear Mr. Trump Every four years, I write a letter to the President-elect. Here is the letter I sent to Donald Trump. did not vote for you (I didn’t vote for Hillary either), but I wish you all the best as you take the office of President. America and American business face a number of serious challenges, but I am an optimist and see more opportunities than peril. I have focused my comments on the sporting goods and active footwear and apparel business. I have been an observer of this business segment for the past 30 years and been fortunate to interview many of the best executives in the business. I Here are some actions I would like to see your administration undertake: • A 12 percent Federal Tax on all products sold on the Internet. This would raise more than $1 billion in new revenue for the Federal government (which would fund it for about half a day) and would also put web retailers on fair footing with brick-and- mortar stores, especially smaller independents. Right now, web retailers don’t charge sales tax in most states and they offer free shipping (and usually free returns). Money spent with web retailers leaves the community, while a large share of every dollar spent with local merchants stays in that community and supports local employment and commerce. This tax could be implemented in your first 100 days and its benefits would be felt immediately. You promised to Make America Great Again. I don’t believe America ever stopped being great. But it has stopped being fair in many cases. And right now, big web retailers enjoy an unfair advantage over local stores. A federal Internet tax would go a long way towards creating a level playing field in retail. • Encourage companies to make stuff in the USA. Conventional wisdom says this can not be done. Conventional wisdom also said you’d never be elected president. The United States cannot experience strong sustained financial growth as a consumption-based economy. Eventually we need to develop a sustained manufacturing base and footwear and apparel can play a pivotal role. New Balance makes four million shoes annually in the United States. Other shoe brands are trying to follow suit. A4 has a large and growing cut- and-sew operation in Los Angeles’ thriving apparel manufacturing community. As wages increase in China, making stuff here makes more sense. Mr. Trump, start by taking a leadership role with merchandise bearing your own brand. In retail shops in Trump Tower, a cotton hat for Trump National Golf Club selling for $35 is made in Bangladesh. A Trump Tower hoodie retailing for $50 is made in Pakistan. The Made in America label is a source of quality and pride to everyone who makes something here. Increasing tariffs on imports is not the way to make American made products competitive. Offer tax incentives to companies that manufacture here and create jobs. • American business as a positive force in the world. If you think our economy is in the tank, look around the world. Ten percent of all loans in China are not even covering their interest. Real estate in South America is available at deep discount and if we can ever get that pipeline built in the Dakotas, oil prices will drop to under $30 a barrel (it’s $53 as I write this) and our frenemies in Russia and the Middle East will feel the pinch so badly their Putins will hurt. All this will create opportunity for American companies to expand globally and, along with that, spread American influence in a positive way. Despite your campaign slogan, America has never stopped being great. My wish for you and all Americans, especially our Photo: BasSlabbers/iStock children, is that America becomes greater still — and that this greatness is shared abundantly at home and around the world. You may hear from me again in four years. Respectfully yours, 4 • Sports Insight ~ January/February 2017 sportsinsightmag.com WINNING FELT BETTER THAN ANYTHING DAVID HAD TRIED IN COLLEGE. THE CW-X® PATENTED EXO-WEB™ PROVIDES TARGETED MUSCLE SUPPORT FOR THE QUADS, HAMSTRINGS AND CALVES TO MAXIMIZE EFFICIENCY AND ENDURANCE. MEN’S INSULATOR ENDURANCE PRO TIGHT Endurance Engineered. MEN’S ENDURANCE PRO TIGHT CW-X.COM IN THE MARKET Adidas Goes Big with New Flagship The store design is inspired by high school stadiums and features a “stadium retail” concept. didas NYC, the new brand flagship and largest Adidas store worldwide, opened in early December. Located at the intersection of 5th Avenue and 46th Street in New York City, Adidas NYC’s design is inspired by high school sta- diums and features a “stadium retail” concept. The four-level, 45,000-square-foot store features a tunnel entrance, A stands for live-game viewing on big screens, locker rooms instead of dressing rooms and track and field areas where consumers can test and experience products. Sustainability was central to the store design, with the location maintaining the building’s existing textures and finishes, reducing the need for new materials. The store features hangers and mannequins created from recycled ocean plastic and developed in collaboration with Parley for the Oceans. Consumers can contribute to Parley’s beach clean-up efforts in the Maldives by purchasing Adidas x Parley water bottles available in the store. The store also offers real-time fitness consultations from EXOS trainers, healthy juices and snacks co-created with Brooklyn- based Grass Roots Juicery, a concierge desk, a same-day hotel delivery service and personalized shopping experiences such as the Run Genie gait analysis tool. O 6 • Sports Insight ~ January/February 2017 sportsinsightmag.com 2 3 1 4 1 NEUTRAL ARCH DESIGN FITS MOST FOOT TYPES 2 GEL PADS IN THE HEEL AND FOREFOOT PROVIDE CUSHIONING 3 HYDROLOGIX™ MOISTURE MANAGEMENT TREATMENT KEEPS FEET COOL AND DRY 4 PERFECT FOR ATHLETIC AND CASUAL SHOES IDEAL FOR WALKING, RUNNING, CROSS TRAINING, AND CASUAL USE ™ With its neutral arch and design, the ATHLETE™ fits naturally Athlete in your footwear to take you the extra mile. This all-purpose insole features targeted cushioning and support to give your feet the energy to keep going. #SOFSOLE | OR BOOTH #32175 ©2017 IMMPLUSS LLC | SOF SOLE®E IS A RER GIG STERE EDE TRADEEMAM RK OF IMI PLUSU LLCLC | 1.117 IN THE MARKET BASEBALL BY THE NUMBERS Modell’s Is Bullish on Spring, Footwear By Jennifer Ernst Beaudry THERE ARE 13.7 MILLION BASEBALL (The new Cherry Hill store replaces the store’s players in the U.S., ranking baseball as odell’s celebrated an aggressive expan- current location, which stayed open through the the second most popular team sport sion as 2016 came to a close, opening holidays and was slated to close in mid-January.) in the U.S.