GLOBAL MUSIC REPORT 2021 IFPI GLOBAL MUSIC REPORT 2021 3 CONTENTS STATE OF THE INDUSTRY Global Music Market 2020 in Numbers 04 Introduction 05 Global Charts 06 Global Market Overview 2020 10 Our mission to put creators Our continuing commitment The universe of opportunities 2020 Figures by Format 12 first has been more important is to harness our collective for artists and labels is than ever in the past year. talents and resources to diverse, vast, and fast Hits can now come from shape culture through the expanding. There’s strong 2020 Figures by Region 14 anywhere and artists are power of music and the growth in both subscription empowered by future-focused artistry and creativity at its and ad-supported streaming, Record Companies, Driving Global Opportunities for Music 16 insights, tools and resources core. When, in collaboration with plenty of runway to reach global audiences. with our artists, we come around the globe. At the Breaking down barriers and together as a company and same time, the pandemic Partnering with Artists, Delivering for Fans 24 borders of language, culture as a community, what we can has accelerated consumer Case Study: Chen Li Nong 28 and genre around the world, achieve is truly remarkable. adoption in areas like gaming, Case Study: Travis Scott music has made an incredible That mission is especially live streaming, social media 30 impact over the last year, important now, as the world and in-home fitness. Music Case Study: Dua Lipa 32 bringing communities has never needed music more. is a fundamental driving SIR LUCIAN GRAINGE together to tackle the Chairman & Chief Executive force in the success of these Officer, Universal Music Group Beyond the Music 34 challenges facing all of us. platforms, and we’re at the ROB STRINGER Chairman, Sony Music Group forefront of inventing exciting new creative and commercial Creating a Fair Environment to Enable Music to Thrive 40 possibilities. STEVE COOPER CEO, Warner Music Group © IFPI 2021 ALL DATA, COPY AND IMAGES ARE SUBJECT TO COPYRIGHT AND MAY NOT BE REPRODUCED, TRANSMITTED OR MADE AVAILABLE WITHOUT PERMISSION WWW.IFPI.ORG FROM IFPI. USE OF THIS REPORT, IFPI GLOBAL MUSIC REPORT (2021 @IFPI_ORG EDITION) IS GOVERNED BY TERMS OF USE (GMR.IFPI.ORG/TERM-OF-USE) DESIGNED BY DATA DESIGN AND CONTENT USAGE RULES (GMR.IFPI.ORG/CONTENT-USAGE). 4 IFPI GLOBAL MUSIC REPORT 2021 IFPI GLOBAL MUSIC REPORT 2021 5 GLOBAL MUSIC MARKET INTRODUCTION 2020 IN NUMBERS THE ENDURING POWER OF MUSIC As the world contends with the and fan into one of creator and co-creator. These innovations COVID-19 pandemic, we have once will continue to add to the rich and diverse ways we can bring music into our lives. again been reminded of the enduring power of music. IFPI continues to campaign for a better legal environment for +7.4% -4.7% our member record companies to conduct business in around the GLOBAL REVENUE GROWTH PHYSICAL REVENUE DECLINE any in the music community have been deeply impacted. world. Our work often involves fighting for and defending the Live music has been put on hold and restrictions have been rights of those that make music possible. A long-term campaign put in place. For our part, record labels worked to ensure in China bore fruit last year when the Government established M artists were provided with the resources and support full performance rights. For the first time, revenue for right to create and record their music. In a time of such uncertainty, holders will be generated for the use of recordings in public it has been wonderful to have new music – some planned, performances and broadcasts, enabling further re-investment some completely unexpected – experienced and enjoyed into the music community in the country. I believe it will serve as around the world. a key example of how putting the right laws in place can shape a bright future for music. The music industry is accustomed to constant change. Fortunately, through the years the groundwork that has been The music community has also been working to examine its +18.5% -10.1% broader contribution to society and its response to social GROWTH IN PAID STREAMING PERFORMANCE RIGHTS laid by record companies to invest in music and license it to an REVENUES REVENUE DECLINE expanding and diverse range of digital services has proved its justice movements around the world. These challenges will not worth, with digital revenue continuing to drive growth in the be solved overnight, but record companies are committed to industry. The work started by record companies years ago has doing the work to develop their own environment and to make made possible the positive developments we are experiencing a meaningful, lasting contribution to the world we want to live in. in the recorded music industry today. These are not easy times, but the music community – with its We are seeing this growth happen around the world, as record creativity, innovation and determination – continues to drive companies continue to expand their geographical footprint and forward, to an even greater future. A future where the power of cultural reach to bring music to everyone, wherever they want to music brings us all closer together. listen to it. They have opened new offices, provided employment, 62.1% and signed new artists, proving the industry to be more globally STREAMING SHARE OF connected today than at any stage in its evolution. GLOBAL REVENUES The sector has continued to innovate and create exciting new ways to bring music to fans, connecting us with our favourite artists and introducing us to new ones. Fans can share in cutting- edge, immersive digital experiences, coming together for truly global events. Record labels are creating further opportunities for music to be part of our entertainment experience with short- FRANCES MOORE form video apps, helping to develop the relationship of the artist CHIEF EXECUTIVE, IFPI Julie Bergan photo by Paul Edwards 6 IFPI GLOBAL MUSIC REPORT 2021 IFPI GLOBAL MUSIC REPORT 2021 7 02 03 04 TAYLOR DRAKE THE WEEKND SWIFT 05 06 07 Most popular artists and best sellers of 2020 IFPI TOP 10 GLOBAL RECORDING ARTISTS OF 2020 BILLIE EMINEM POST EILISH MALONE 08 09 10 01 BTS ARIANA JUICE JUSTIN GRANDE WRLD BIEBER 8 IFPI GLOBAL MUSIC REPORT 2021 IFPI GLOBAL MUSIC REPORT 2021 9 GLOBAL TOP 10 DIGITAL GLOBAL TOP 10 ALBUM GLOBAL TOP 10 ALBUM SINGLE CHART 2020 ALL-FORMAT CHART 2020 SALES CHART 2020 ARTIST & GLOBAL ARTIST & ARTIST & GLOBAL TRACK NAME CONVERTED SSE ALBUM NAME ALBUM NAME UNITS The Weeknd BTS BTS Blinding Lights 2.72BN MAP OF THE SOUL : 7 MAP OF THE SOUL: 7 4.80M 01 01 01 Tones and I The Weeknd BTS Dance Monkey 2.34BN After Hours BE (Deluxe Edition) 2.69M 02 02 02 BILLIE EILISH Roddy Ricch WHEN WE ALL FALL ASLEEP, Kenshi Yonezu The Box 1.67BN WHERE DO WE GO? STRAY SHEEP 2.54M 03 03 03 SAINtJHN BTS Taylor Swift Roses 1.64BN BE (Deluxe Edition) folklore 1.99M 04 04 04 Dua Lipa Harry Styles BLACKPINK Don’t Start Now 1.62BN Fine Line THE ALBUM 1.51M 05 05 05 Future (feat. Drake) Post Malone AC/DC Life Is Good 1.57BN Hollywood’s Bleeding POWER UP 1.37M 06 06 06 Xiao Zhan Kenshi Yonezu Justin Bieber Made To Love 1.48BN STRAY SHEEP Changes 1.22M 07 07 07 DaBaby BTS (feat. Roddy Ricch) Justin Bieber MAP OF THE SOUL : 7 ROCKSTAR 1.45BN Changes ~ THE JOURNEY ~ 1.17M 08 08 08 Billie Eilish Taylor Swift ARASHI bad guy 1.36BN folklore This is Arashi 1.01M 09 09 09 BTS Dua Lipa King Gnu Dynamite 1.28BN Future Nostalgia CEREMONY 0.99M 10 10 10 (SOURCE: IFPI) (SOURCE: IFPI) (SOURCE: IFPI) The Weeknd photo by Nabil Elderkin 10 IFPI GLOBAL MUSIC REPORT 2021 IFPI GLOBAL MUSIC REPORT 2021 11 GLOBAL 25 RECORDED MUSIC INDUSTRY REVENUES 2001-2020 (US$ BILLIONS) A RESILIENT INDUSTRY 25 0.6 0.4 0.6 0.7 CONTINUES TO GROW 0.5 0.4 20 0.7 0.8 0.9 2.3 0.4 0.9 0.5 0.0 1.0 0.5 1.0 2.5 2.3 20 0.8 0.9 0.1 1.2 0.4 0.9 1.2 0.4 2.01.0 2.60.5 0.0 1.0 2.5 0.1 0.1 1.2 0.4 1.5 1.2 2.0 1.2 2.30.4 15 2.7 1.3 0.3 0.3 0.3 2.6 0.3 0.4 1.7 0.1 0.2 3.41.2 0.3 2.20.4 1.5 1.4 1.4 1.5 2.3 15 2.7 1.3 0.3 0.3 0.3 1.7 1.9 0.3 0.4 2.6 1.7 0.2 3.4 3.7 1.80.3 2.2 0.3 1.4 1.4 23.0 1.5 1.7 1.9 3.2 3.9 4.2 1.8 2.6 13.4 21.3 0.43.7 4.4 4.3 3.7 10 19.7 0.3 4.0 3.2 11.2 23.0 19.1 3.9 17.9 0.4 4.2 9.2 13.4 21.3 0.4 0.6 4.4 4.3 3.7 6.5 10 19.7 16.2 1.0 4.0 11.2 19.1 1.4 4.6 17.9 0.4 9.2 14.0 0.6 1.9 2.8 6.5 16.2 1.0 11.9 1.4 4.6 5 14.0 10.3 1.9 2.8 8.9 11.9 8.2 7.6 5 10.3 6.7 8.9 6.0 5.7 5.5 5.2 8.2 7.6 4.7 4.4 4.2 6.7 6.0 5.7 5.5 5.2 4.7 0 4.4 4.2 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 20192018 2020 0 200123.6 200222.1 200320.5 20.42004 200519.9 200619.3 200718.1 200816.8 200915.7 2010 14.9 2011 14.7 2012 14.8 2013 14.5 2014 14.0 2015 14.5 2016 15.8 2017 17.0 18.7 20192018 20.2 21.62020 23.6 22.1 20.5 20.4 19.9 19.3 18.1 16.8 15.7 14.9 14.7 14.8 14.5 14.0 14.5 15.8 17.0 18.7 20.2 21.6 Total Physical Total Streaming Downloads & Other Digital Performance Rights Synchronisation Total Physical Total Streaming Downloads & Other Digital Performance Rights Synchronisation n 2020, the global recorded music market grew by 7.4%.