NTT INDYCAR SERIES | Americas | United States | Arts, Entertainment CASE STUDY and Media NTT INDYCAR SERIES IMS Data Experience and Media Wall Powered by NTT The NTT INDYCAR® SERIES keeps fans highly engaged with the IMS Data Experience and Media Wall powered by NTT —a way to experience the event like no other for those fans in live attendance at event or those located elsewhere. “Given the amount of technology that goes into our highly sophisticated INDYCAR racing machines and the support of their pit operations, it’s most fitting that a world-leading technology company like NTT is both our Title and Technology Partner” Jay Frye, President, INDYCAR NTT INDYCAR SERIES | Americas | United States | Arts, Entertainment CASE STUDY and Media Challenge Solution Outcome Enhancing the fan The IMS Data Experience Powered by the NTT Smart experience and Media Wall Platform INDYCAR and NTT have partnered to deliver digital With NTT as its title partner and The debut of the Media Wall offered a new data innovations for the sanctioning body of the NTT official technology partner, INDYCAR experience that vastly improved fan engagement INDYCAR SERIES and its events. This includes the management turned to NTT for the with real-time race data and storytelling insights. evolution of how fans can now experience even more new and innovative IMS Data of their events with the integration of NTT’s Experience and Media Wall - a proprietary Smart Solutions that are helping to supersized permanent digital Technologically, the development of the IMS Data transform one of the most challenging series in global experience that debuted during the Experience and Media Wall was a significant motorsports and its racing venues. 104th Running of the Indianapolis 500. undertaking: activated and managed remotely, it ingested 1,788 driver data points per second (over For fans of INDYCAR, the Indianapolis 500 isn’t just Located on the iconic Pagoda Tower 22.5 million driver data points across the whole a one-day race. It's an entire experience involving the at Indianapolis Motor Speedway, fans race) and 90 data points per second per car (nearly community and fans all over the country, lasting for in attendance and those at other 37.5 million data points across the whole race). In over a month, that requires year-round preparation by locations can experience all the action organizers and race competitors. And for a lot of as it unfolds via easy to consume 3D total, NTT’s AI had processed 60 million data point fans, it’s the thing they most look forward to every visualizations and other insights by the end of the race. This project showcased year. With nobody allowed in the grandstands in derived from over 100 data sources NTT’s capabilities to present data in a creative, 2020 due to a global pandemic, the remote viewing using AI and predictive analytics visually compelling and easy to understand way. experience needed to be even more exceptional – powered by NTT. Furthermore, this exemplifies NTT’s commitment to and NTT helped to ensure that it was. make things work in an unforgiving environment such as professional motorsport. .