DRAFT A COMPLETE AND CONNECTED CITY CENTER City of Dallas Mayor and City Council The 360 Plan Team Katy Murray, A.H. Belo Noah Nelson, Texas A&M Commerce Mayor Mike Rawlings The 360 Plan Chairs District 1 – Scott Griggs Theresa O’Donnell, COD Resilience Office District 2 – Adam Medrano T.C. Broadnax, City Manager, City of Dallas Mike Peterson, AT&T District 3 – Casey Thomas, II Kourtny Garrett, President/ CEO, Downtown Dallas Inc. Joseph Pitchford, Crescent Real Estate District 4 – Dwaine R. Caraway Melissa Prycer, Cedars Neighborhood Association District 5 – Rickey D. Callahan Steering Committee Ben Reavis, Downtown Residents Council District 6 – Omar Narvaez Holly Reed, Texas Central Dr. Jose Adames, El Centro College District 7 – Kevin Felder Cheryl Richards, Dallas Convention & Visitors Bureau Majed Al-Ghafry, COD Assistant City Manager District 8 – Tennell Atkins Scott Rohrman, 42 Real Estate Dr. Lew Blackburn, DISD District 9 – Mark Clayton Jon Ruff, Spire Realty Paula Blackmon, DISD District 10 – B. Adam McGough Jennifer Sanders, Dallas Innovation Alliance District 11 – Lee M. Kleinman Charles Brideau, COD Housing James Schmeltekopf, Wells Fargo District 12 – Sandy Greyson Tanya Brooks, COD Mobility Planning Katherine Seale, Landmark Commission District 13 – Jennifer Staubach Gates Brent Brown, Building Community Workshop Katy Slade, Gables Residential/ Uptown Dallas Inc. District 14 – Philip T. Kingston Dustin Bullard, Downtown Dallas Inc. Neal Sleeper, Cityplace Kryslyn Burks, Communications & Branding, Tracylocke Billy Snow, DISD Partner Organizations Jessica Burnham, Deep Ellum Foundation Kevin Spath, COD Economic Development AIA Dallas Peer Chacko, COD Planning & Urban Design Acknowledgments Sarah Standifer, COD Trinity Watershed Management bcWorkshop John Crawford, Downtown Dallas Inc. Coalition for a New Dallas Karl Stundins, COD Economic Development Catherine Cuellar, Dallas Arts District CNU North Texas Kristian Teleski, Matthews Southwest Doug Curtis, AT&T Performing Arts Center The Dallas Arts District Amy Tharp, Downtown Dallas Inc. Arturo Del Castillo, COD Planning & Urban Design Dallas Center for Architecture Gary Thomas, DART Nick Diaz, Amegy Bank Dallas Design District Justine Tran, COD CIS Mike Eastland, NCTCOG The Dallas Entrepreneur Center Kim Tolbert, COD City Manager’s Office Chief of Staff Dallas Heritage Village Raquel Favela, COD Chief of Economic Development and Neighborhood Services Michael Tregoning, Headington Companies The Dallas Institute Bill Finch, COD CIO Michael Veale, Downtown Residents Council DART James Frye, HNTB Victor Vandergriff, TXDOT Deep Ellum Community Association Donzell Gipson, COD Parking Matt Vermillion, Farmers Market Stakeholders Assc. Dunhill Partners Lily Weiss, Dallas Arts Distict Foundation for Community Empowerment Larry Good, GFF Willis Winters, COD Park & Recreation Department Frazier Revitalization Inc. Jim Greer, ONCOR Jim Wood, Downtown Dallas Inc. Greater Dallas Planning Council Joe Groves, West End Assc. Joey Zapata, COD Assistant City Manager Klyde Warren Park Ted Hamilton, Hamilton Properties North Texas Council of Governments Michael Hellman, COD Park & Recreation Karl Zavitkovsky, COD Economic Development Preservation Dallas Kirk Houser, COD Street Services The Real Estate Council Kristi Sherrill Hoyle, Baylor Scott & White Health Texas Trees Foundation Lee Jackson, University of North Texas Trinity Commons Foundation Larry James, CitySquare The Trinity Trust Chalonda Mangwiro-Johnson, COD Planning & Urban Land Institute: North Texas Urban Design Visit Dallas Matt Jones, VisitDallas Amanda Kleen, Downtown Neighborhood Assc. Neighborhood Partners Mike Koprowski, DISD CBD Neighborhood Coalition Tamara Leak, COD Economic Development Cedars Neighborhood Association David Lind, Corgan Dallas Farmers Market Friends Grace Lo, TXDOT Downtown Dallas Neighborhood Association Rick Loessber, Dallas County Deep Ellum Foundation Steven Luik, Crescent Real Estate/ West End Assc. Downtown Residents Council Laura MacNeil, Wells Fargo Farmers Market Stakeholders Group Auro Majumdar, COD Street Services Friends of Fair Park Nolan Marshall, Uptown Dallas Inc. The House Revitalize South Dallas Coalition Jack Matthews, Matthews Southwest South Blvd-Park Row Neighborhood Association Linda McMahon, The Real Estate Council Uptown Dallas, Inc. Bernadette Mitchell, COD Housing The W Amy Meadows, Parks for Downtown Dallas Foundation West End Association Michael Morris, NCTCOG Contents I Introduction Page 5 II Vision and Plan Framework Page 8 III The Urban Fabric Page 12 IV Transformative Strategies Page 46 V Catalytic Development Areas Page 74 VI Implementation Page 95 VII Appendix Page 100 I Introduction CHAPTER I | INTRODUCTION A Complete and Connected City Center opportunities to focus future planning efforts on resources such as roadways and transit, affordable housing, and educational facilities, The center of the city, the heart of Dallas, is at a pivotal moment. as well as further neighborhood identity and connectivity. Now known Revitalization efforts in recent years have transformed Downtown and simply as The 360 Plan, the vision and strategic action items have its surrounding neighborhoods into a thriving destination for commerce, been updated to meet the emergent needs of Downtown’s growing culture, and recreation. The future of our vibrant, diverse urban center residential population, commercial sector, and visitor base. The 360 lies in its ability to build upon this momentum, to carry forward a notion of Plan is a strategic document, guiding the city center to future, long-term building a livable, complete community with strengthened connections success. The plan’s specific actions will support continued growth, and its to its in-town, urban neighborhoods. The 360 Plan incorporates key principles and recommendations should be applied when making both strategies and recommendations to address the rapid growth of long- and short-term decisions, especially when reviewing new public or Downtown Dallas and several connected neighborhoods, and ensures private sector projects. the area’s position as a dynamic urban environment within the global The 360 Plan envisions a prosperous future for the center of the city, context. encompassing several distinct, diverse neighborhoods within a 2.5-mile radius around Downtown. Whereas Downtown Dallas 360 focused on PLAN CONTEXT the categorization of and specific boundaries between various districts and neighborhoods, this 2017 update removes those boundaries in an In the last decade, Downtown Dallas experienced a modern renaissance The Dallas-Fort Worth Metroplex effort to focus on the collective success for the greater urban core. as people, corporations, culture, the arts, and development – all once Many of the plan’s action items focus first steps within the geography of destined for the suburban fringes – have returned to the city’s urban the Downtown Improvement District (the area inside the freeway loop); The update process was stewarded by a Steering Committee comprised core. In response to this rapid growth, Downtown Dallas 360, a strategic however, others can be applied to the greater area, addressing the of area stakeholders, community leaders, and City of Dallas management plan for the greater Downtown area, was adopted by Dallas City universal needs of the collective whole and emphasizing tactics that and provided strategic direction and support for major themes and Council in 2011 to set a clear, cohesive vision for its future. To achieve further the vision of a complete and connected city center. concepts. A Project Team, comprised of City of Dallas, DDI, and this vision, Downtown Dallas 360 set forth specific, implementable consultant staff, provided day-to-day guidance and decision-making. action items that support Downtown’s long-term vibrancy and success, including transit, streets and other public spaces, urban design, housing, Since 2015, the Project Team hosted more than 150 stakeholder meetings UPDATE PROCESS AND COMMUNITY ENGAGEMENT and parking. Recognizing that Dallas’ urban center is comprised of and focus groups to gather input regarding specific needs throughout many neighborhoods, the 2011 plan also began to acknowledge the Since its adoption in 2011, many of Downtown Dallas 360’s 67 action items Downtown. The more than 1,500 touchpoints received have influenced connectivity needs of the entire center city, both within and adjacent have been implemented or completed, revitalizing much of Downtown. the update process, shifting The 360 Plan’s focus to urban mobility to the “freeway loop.” Each neighborhood offers unique character and Therefore, in June 2015, an update process was initiated by DDI and and enhanced connections between Downtown neighborhoods, experiences, while contributing to the greater whole of urban Dallas. the City of Dallas to create The 360 Plan to further advance the original while carrying forward strategic goals related to building complete Continued growth and development since 2011 has necessitated an plan’s vision and guide the future of Downtown Dallas for the next five neighborhoods, urban design, and activation strategies. Technical update to the Downtown Dallas 360 plan. Unprecedented residential years. Forty partner organizations were engaged in the updated process, planning work, in continued collaboration with community stakeholders, and commercial development throughout Downtown, as well as infill providing a robust base of neighborhood, community, and stakeholder progressed