Saint Honore opted for Ge-TS to complement ERP and bring automated business logistics “If I were to give a rating from 1 to 10, I would highly recommend Ge-TS and give it full marks for its friendly and easy-to-use interface, saving us time to train up our colleagues to become skilful users.” Sylvia Sin Assistant Purchasing Manager, Purchasing Division Saint Honore Cake Shop Ltd Company Profile The successful development of the company and its operations Founded in 1972, Saint Honore Cake Shop Ltd (“Saint has led to an expansion of Saint Honore’s outlets in Hong Kong Honore”) is Hong Kong’s first publicly-listed cake shop retail from 53 to 89 stores in eight years. The company fleet chain operator, and is part of Li & Fung Group. In Hong Kong, frequenting Hong Kong and Shenzhen have increased in both the chain has 89 retail outlets, with over a hundred outlets number and scale, coupled with vehicle hire to meet corporate across Hong Kong, Guangzhou and Macau. needs. Despite a 30-50% rise in trade declaration volumes and fixed manpower, the team achieved their target of cost- The company installed large-scale automated production lines effectiveness with the help of Ge-TS. as early as 1993, and in 1995, they invested significantly in a state-of-the-art food production centre in Shenzhen. Over the “If I were to give a rating from 1 to 10, I would give a full score years, the centre has earned much recognition including the ISO to Ge-TS for its user-friendliness.” Easy to use, it helps our 9001 and HACCP food safety accreditation certificates. Purchasing team to handle increased workload on trade declaration activities. Business Overview According to Sylvia Sin, Assistant Purchasing Manager of Saint Moreover, the technical support of Ge-TS is also highly Honore Cake Shop Ltd, the company now owns state-of-the-art satisfactory when compared with other service providers, with production centres in Hong Kong, Macau and Shenzhen. To more dedicated staff to address enquiries, offering solutions to preserve excellent food quality, they centralise all procurement, tackle arising issues. Ge-TS facilitates Purchasing team to supplies, imports and exports activities in Hong Kong. Hence, prepare reports, monitor and analyses data easily, contributes the Purchasing Division adopted two sets of electronic trade to accurate projections for the company. declaration systems since 2000, one of them is offered by Ge- TS. Looking forward Sylvia said that, in the near future, Ge-TS would support Saint To support steady business expansion, the Purchasing Division Honore to comply with the government’s policies on ROCARS upgraded the Enterprise Resource Planning (ERP) together with requirements. In the long run, Ge-TS complements ERP and the electronic trade declaration systems in 2007. After delivers automated business logistics, reinforcing Saint Honore’s considerable review, Ge-TS was selected and has been in use for corporate competitive power. over 5 years. “We are looking for better ways to cater for our business Competitive advantage of Ge-TS expansion and pave for a significant increase in outlets to beat “The Purchasing Division is facing tremendous workload with our competitors. Besides, when our branch network extends to limited manpower resources, so we focus on efficiency as our Shanghai, we need to think about strengthening of our selection criteria for electronic trade declaration service.” Since procurement support.” Looking ahead, Ge-TS will play a vital such decision -making hinges on the overall ERP plans of the role in the continued success of Saint Honore. company, the team evaluated all factors meticulously, including workload, end-user operability, long-term cost-effectiveness, system compatibility and future plans of the company. .