Special Research Study

Special Research Study

Special Research Study to Evaluate The Market for the Piaggio P.1XX-100 and a New Family of Business Jets 2005-2025 August 31, 2005 22 Commerce Road, Newtown, Connecticut 06470 USA Tel: 203-426-0800 Fax: 203-426-0223 E-mail: [email protected] Web site: www.forecastinternational.com The Market for the Piaggio P.1XX-100 TABLE OF CONTENTS Executive Summary ..................................................................................................................................................... 1 Section I ........................................................................................................................................................................ 3 Introduction ........................................................................................................................................................... 3 Section II....................................................................................................................................................................... 4 Analysis of Competitive Business Aircraft ............................................................................................................ 4 Introduction ........................................................................................................................................................... 4 TABLE 1 - PIAGGIO P.1XX-100 AND PRIME COMPETITION ................................................................ 4 TABLE 2 - PIAGGIO P.1XX-200 AND PRIME COMPETITION ................................................................ 5 TABLE 3 - PIAGGIO P.1XX-50 AND PRIME COMPETITION .................................................................. 6 Section III ..................................................................................................................................................................... 7 Survey Development ............................................................................................................................................. 7 I. Survey ............................................................................................................................................................. 7 II. Respondent Notification .................................................................................................................................. 7 III. Response Volume ............................................................................................................................................ 7 IV. Compromising Factors .................................................................................................................................... 8 Section IV ..................................................................................................................................................................... 9 Survey Results and Analysis ................................................................................................................................. 9 I. Response ......................................................................................................................................................... 9 Survey Question 1 – Please tell us your primary function/activity in the aviation industry (Choose one): ..... 9 Survey Question 2 – What is your geographic location? ............................................................................... 10 Survey Question 3 – What types (and quantities) of airplane(s) do you currently own and/or operate? ....... 12 Survey Question 4 – What is your primary aircraft use? ............................................................................... 12 Survey Question 5 – Is your present aircraft or fleet adequate for your needs? ............................................ 13 Survey Question 6 – Do you think the proposed Light-Medium 8-passenger jet described herein can compete successfully in its category in the worldwide market? ................................... 14 Survey Question 7 – How do you rate the proposed new Light-Medium jet’s performance attributes? ....... 15 Survey Question 8 – How do you view the principal attributes of the proposed 8-passenger Light-Medium jet, including baggage capacity and cabin volume, as compared to its closest competitors? ................................................................................................................. 17 Survey Question 9 – What features that are not available on the proposed new 8-passenger Light-Medium jet would you like to have? .......................................................................................... 19 Survey Question 10 – Is there a Light-Medium jet that you prefer to the proposed new 8-passenger jet? ... 19 Survey Question 11 – What is your overall assessment of the proposed new 8-passenger jet’s prospect in the business jet market? ............................................................................................. 21 i The Market for the Piaggio P.1XX-100 Survey Question 12 – Do you anticipate purchasing any 8-passenger Light-Medium jets (any manufacturer) in the future? Please quantify below: ........................................................................ 22 Survey Question 13 – Would you consider purchasing the proposed new 8-pssenger jet as described and priced herein? ............................................................................................................. 23 Survey Question 14 – Do you think the proposed Medium 10-Passenger jet described herein can compete successfully in its category in the worldwide market? ............................................... 24 Survey Question 15 – If you anticipate purchasing any 10-passenger jets (any manufacturer) in the future, please quantify below. ............................................................................................... 25 Survey Question 16 – How desirable is it have fly-by-wire controls incorporated into the aircraft design? . 25 Survey Question 17 – How important is it to have internal access to the baggage compartment? ................ 26 Survey Question 18 – What galley capability is preferred in a business jet? ................................................ 27 Survey Question 19 – Rate the value of the following high-end amenities. .................................................. 27 Survey Question 20 – What is your perception of the following manufacturers? ......................................... 29 II. Cross Tabulations .......................................................................................................................................... 30 Section V ..................................................................................................................................................................... 35 Context of Forecasts ............................................................................................................................................ 35 Evaluation of the Light Business Jet Market and the Piaggio P.1XX-50 ...................................................... 35 Evaluation of the Light-Medium Business Jet Market and the Piaggio P.1XX-100 ..................................... 37 Evaluation of the Medium Business Jet Market and the Piaggio P.1XX-200 ............................................... 41 Section VI ................................................................................................................................................................... 44 The Light-Medium Jet and P.1XX-100 Market Forecasts: 2005-2025 .............................................................. 44 I. Background and Market Perspective ............................................................................................................. 44 II. Worst Case Forecast ...................................................................................................................................... 44 TABLE 4 - Worst Case Forecast ................................................................................................................... 47 III. Best Case Forecast ........................................................................................................................................ 48 TABLE 5 - Best Case Forecast ...................................................................................................................... 50 IV. Analysis of Forecast In Terms of Region and Type of Operator ................................................................... 51 Section VII .................................................................................................................................................................. 54 Conclusions and Recommendations .................................................................................................................... 54 I. Conclusions ................................................................................................................................................... 54 II. Recommendations ......................................................................................................................................... 55 APPENDIX I - The Proposal APPENDIX II - The Survey APPENDIX III - Recipients of the Survey APPENDIX IV - Survey Comments APPENDIX V - Cross Tabulations * * * ii The Market for the Piaggio P.1XX-100 Executive Summary Piaggio Aero Industries S.p.A. (Piaggio) engaged Forecast International (Forecast) to evaluate

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