www.worldpreservationfoundation.com 2 www.worldpreservationfoundation.com 1 Overview 04 2 Meat Alternatives 09 3 Meat Alternatives Market Size 29 4 Dairy Alternatives 33 5 Dairy Alternatives Market Size 41 6 Lactose Intolerance by Country 46 7 Mayonnaise Alternatives 48 8 Vegetarian Fast Food 54 9 Vegetarian Supermarket 56 10 Vegetarian Vegan Growth 58 11 Vegan Growth 62 12 Decline of Meat 64 3 Business Report – The Future of Food 4 www.worldpreservationfoundation.com Business: Overview Plant Based Investment Growth and Opportunities Plant based proteins are a rapidly growing sunrise industry. Satisfying meat and dairy appetites with plant protein has strong consumer appeal – it’s good for your health and good for the environment. Meat and dairy substitutes are predicted to be a $40billion industry by 2020, with many brands now household names. Plant protein and health supplements and weight loss products also show strong demand. Meat and dairy consumption in developed countries is now in decline, and demand for plant protein products is booming. 5 Business Report – The Future of Food Business: Overview SIR WINSTON CHURCHILL “We shall escape the absurdity of growing a whole chicken in order to eat the breast or wing, by growing these parts separately under a suitable medium. Synthetic food will … from the outset be practically indistinguishable from natural products, and any changes will be so gradual as to escape observation” - Sir Winston Churchill, 1931 Fortune, 2013 PLANT-BASED MEAT IS NUMBER 1 TECH TREND "Eric Schmidt, executive chairman of Google’s parent, Alphabet, has spent his entire career predicting how technology can change the world... Schmidt sees a revolution coming in using plants to replace meat. Replacing livestock with growing and harvesting plants could reduce greenhouse gas emissions and fight climate change, he argued. The meat industry, cattle producers, in particular, emit significant greenhouse gases. The development of plant proteins that communities could use to replace meat would also lower the cost of foods in developing countries where food is sometimes scarce. Delivering a pound of meat to the grocery store (raising it, slaughtering it, shipping it) is a relatively inefficient and costly process compared with delivering a pound of many protein-based plants. Schmidt said the world is now ready to better produce synthetic food from plants with the help of computers and data crunching. Technology can help researchers and scientists identify the best plants and plant combinations for creating certain tastes and meeting certain nutritional needs" Fortune, 2016 6 Business Report – The Future of Food Business: Overview ROBERT GOODLAND “Robert Goodland became the first full- “Robert Goodland became the first full- time ecologist at the World Bank in 1978, time ecologist at the World Bank in 1978, from there he rose to the post of lead from there he rose to the post of lead environmental adviser, and for more than environmental adviser, and for more than 20 years he instituted environmental 20 years he instituted environmental assessments of the World Bank's assessments of the World Bank's development projects. Goodland is best development projects. Goodland is best known for his assessment that at least known for his assessment that at least 51% of human-induced greenhouse gas 51% of human-induced greenhouse gas is attributable to the life cycle and supply is attributable to the life cycle and supply chain of livestock products” chain of livestock products” United Nations Environment Programme, 2014 Worldwatch Institute 7 Business Report – The Future of Food Business: Overview CHINA'S PLAN TO CUT MEAT CONSUMPTION BY 50% CHEERED BY CLIMATE CAMPAIGNERS “China now consumes 28% of the world’s meat, including half of its pork… New dietary guidelines could reduce greenhouse gas emissions by 1bn tonnes by 2030, and could lessen country’s problems with obesity and diabetes… New dietary guidelines drawn up by China’s health ministry recommend that the nation’s 1.3 billion population should consume between 40g to 75g of meat per person each day. The measures, released once every 10 years, are designed to improve public health but could also provide a significant cut to greenhouse gas emissions” Fortune, 2013 8 Business Report – The Future of Food IMPOSSIBLE FOODS 9 www.worldpreservationfoundation.com Business: Meat Alternatives - Impossibel Foods IMPOSSIBLE FOODS "You love meat. You love cheese. For thousands of years we've relied on animals to make them. Impossible Foods has found a better way. We use plants to make the best meats and cheeses you'll ever eat" Impossible Foods, 2015 IMPOSSIBLE FOODS RAISES $75 MILLION “Impossible Foods, has received $75 million in venture capital from Khosla Ventures, Google Ventures, Mr. Li Ka-shing’s Horizons Ventures and Bill Gates, for a plant based burger that bleeds!” Wall Street Journal, 2014 GOOGLE’S $300 MILLION IMPOSSIBLE FOODS BID FOR IMPOSSIBLE RAISES $108 MILLION FOODS IS REJECTED “Impossible Food Inc. has raised $108 million in a “Google has tried to buy a vegetarian burger Series D round led by UBS” business called Impossible Foods for up to $300m, it has been revealed. The proposed deal was reported by technology site The Information, which cited an unnamed source as saying that the bid was rejected as too low” Wall Street Journal, 2015 Sky News, 2015 10 Business Report – The Future of Food IMPOSSIBLE FOODS 11 Business Report – The Future of Food BEYOND MEAT 12 www.worldpreservationfoundation.com Business: Meat Alternatives - Beyond Meat BEYOND MEAT BEYOND MEAT RAISES $17 MILLION IN SERIES E “Beyond Meat is beefing up its bank account. The El Segundo fake meat manufacturer has raised a $17 million Series E round, according to a filing with the Securities and Exchange Commission… Its backers include prominent tech investors such as Menlo Park’s Kleiner Perkins Caufield & Byers, Microsoft Corp. co-founder Bill Gates and San Francisco’s Obvious Ventures… The company’s top-selling Beast Burger, and other meat substitutes, are sold in over 7,000 stores, including Whole Foods, Target, Vons and Ralphs. It has also struck deals with sandwich chain Which Wich of Dallas and L.A. pizza chain Fresh Brothers” Los Angeles Business Journal, 2015 “We are doubling the business annually” Ethan Brown, CEO of Beyond Meat Fortune, 2015 13 Business Report – The Future of Food FORMER MCDONALD’S IT WAS A TASTE OF CEO JOINS BEYOND THE FUTURE OF FOOD MEAT’S BOARD OF ADVISORS “Like most people, I don’t think I can be easily fooled. But that’s just what happened when “Beyond Meat, one of a growing number of startups I was asked to taste a chicken taco and tell trying to convince the public to swap burgers whether the meat inside was real or fake…What and chicken wings for plant-based alternatives, I was experiencing was more than a clever meat announced some pretty meaty news: Don Thompson, substitute. It was a taste of the future of food” the former CEO of McDonald's, is joining its board of Bill Gates advisors” Gates Notes, 2013 Entrepreneur, 2015 TYSON FOODS TAKES 5% STAKE IN BEYOND MEAT Tyson Foods - one of the world's largest processors and marketers of chicken, beef, and pork - has taken a 5% stake in plant-based protein producer Beyond Meat. 'It meets our desire to offer consumers choices'. FoodNavigator-USA.com 14 Business Report – The Future of Food Business: Meat Alternatives - Beyond Meat VENTURE CAPITAL FIRM BEHIND BEYOND MEAT INVESTS IN BIG PROBLEMS NEEDING SOLUTIONS “Frankly, we’ve never said we’re interested in food,” said Randy Komisar, a partner at Kleiner Perkins Caulfield Byers, a venture capital firm that has backed Google and Facebook — and Beyond Meat. “What we’re interested in is big problems needing solutions, because they represent big potential markets and strong opportunities for building great returns” New York Times, 2014 BIZ STONE “We want to get into the multi billion dollar meat industry with a plant based meat” -Biz Stone, Twitter Founder Huffington Post, 2012 15 Business Report – The Future of Food QUORN 16 www.worldpreservationfoundation.com Business: Meat Alternatives - Quorn QUORN TURNOVER A RECORD £141 MILLION “Consumers’ shift to sustainable eating has led to a 20% increase in Quorn’s sales in the past two years, which resulted in double-digit growth and a record turnover of £141M” said Tim Finnigan, head of research and development at Quorn” Food Manufacture, 2015 QUORN TURNOVER £150 MILLION “Quorn ended 2014 with turnover of £150.3m, up £9m on the previous year. A £30m investment has seen a third fermenter built at its Billingham production plant where it makes around 22,000 tonnes of Mycoprotein per year, the core ingredient of Quorn products. A global marketing push with a budget of £40m, including a TV advertising campaign starring Mo Farah and a push into Sweden and Germany, now sees Quorn exported to 16 international markets around the world. Such is the demand for its high- in-protein, low-in-fat products in the US that the company wants to grow by 30% a year stateside with the aim of building an American operation three times its current size by 2020. Kevin Brennan, CEO of Quorn Foods, said: There is a growing trend towards meat reduction around the world and as more consumers turn to alternative sources of protein, Quorn has seen a growth in sales globally” Gazette Live, 2015 QUORN IS BRITAINS 35TH BIGGEST BRAND “Market researcher Nielsen ranks Quorn as Britain’s 35th biggest brand – overtaking family favourites such as Heinz tomato ketchup” The Telegraph, 2014 17 Business Report – The Future of Food Business: Meat Alternatives - Quorn QUORN TO INVEST £30 MILLION AND ADD 400 NEW JOBS “Quorn Foods has announced plans to create around 400 new jobs, as it invests £30m to increase its production capacity at its Billingham site in Nelson Avenue.