Harness technology to cultivate outstanding executive communications Times…they keep on changing 1991 Mid-90s 2000 - 2013 2014 - now “We must rediscover our soul.” Satya Nadella to employees, July 2015 How did we do it? How did we do it? 1 2 3 4 5 Our North Star Mission Worldview Solution Areas Culture Changing communications landscape 2013 Now External media coverage Emails from Satya Nadella Analyst reports Communications from senior leaders in my group Stock Price External media coverage Family and Friends My co-workers Communications from Steve Ballmer My manager Top-down communication 2-way dialogue Email Social media sites All Hands meetings Yammer Video messages Microsoft Teams Employee lifecycle Candidate New Employee/ Employee Alumni Onboarding Create an atmosphere that encourages social sharing Social sharing Weekly curated email LinkedIn Elevate LinkedIn Elevate Integration into to encourage sharing web experience mobile experience company Intranet of top stories Managing communications at the CEO level Investing in our leaders AND their comms staff Public Employees (140K+) Executive Staff (200) Senior Office of the Leadership (10) CEO (10) Satya Nadella Our challenges Our challenges 1 2 3 4 5 Arming our leaders Rise of employee Listening and Rise of peer to More to be great activism turning measurement peer vs. top down personalization in a communicators into action diverse workforce Arming our leaders to be 1 great communicators 1 2 3 4 5 6 6 7 8 9 10 Rise of Employee Activism The easiest mistake any employer can make is to assume that “this could never happen here.” While it’s natural to hope and believe that’s the case, one of the fundamental lessons of recent months is that people’s voices need to be heard if their problems are to be addressed. – Brad Smith Global Climate Strike This Photo by Unknown Author is licensed under CC BY-SA-NC Listening and turning measurement into action Peer to Peer vs. Top Down Use social to work like a network More personalization in a diverse workforce Org (SLT) Manager Geo .