November 7– 9, 2002 A design education conference Sponsored by : the Association of Independent Colleges of Art and Design with support from The Richard C. von Hess Foundation HearSay: 10 conversations on design Conference host : The University of the Arts Philadelphia, Pennsylvania Alberta College of Art Art Academy of Cincinnati Art Center College of Design Art Institute of Boston Atlanta College of Art Burren College of Art California College of Arts and Crafts Cleveland Institute of Art College for Creative Studies Columbus College of Art and Design The Cooper Union for the Advancement of Science and Art Corcoran College of Art and Design Emily Carr Institute of Art and Design Kansas City Art Institute Laguna College of Art and Design Lyme Academy of Fine Arts Maine College of Art Maryland Institute College of Art Massachusetts College of Art Memphis College of Art Milwaukee Institute of Art and Design Minneapolis College of Art and Design Montserrat College of Art and Design Moore College of Art and Design Nova Scotia College of Art and Design Ontario College of Art and Design Oregon College of Art and Craft Otis College of Art and Design Pacific Northwest College of Art Parsons School of Design Parsons in Paris Pennsylvania Academy of the Fine Arts Pratt Institute Ringling School of Art and Design Rhode Island School of Design San Francisco Art Institute School of the Art Institute of Chicago School of the Museum of Fine Arts, Boston School of Visual Arts The University of the Arts November 7– 9, 2002 A design education conference Sponsored by : the Association of Independent Colleges of Art and Design with support from The Richard C. von Hess Foundation HearSay: 10 conversations on design Conference host : The University of the Arts Philadelphia, Pennsylvania Conference contact information The University of the Arts acknowledges the generous Professor Jamer Hunt support of the Richard C. von Hess Conference co-chair Foundation for supporting and Director, the educational goals of this Master of Industrial Design program conference. The University of the Arts 320 South Broad Street Philadelphia, PA 19102 t: 215.717.6253 e: [email protected] Professor Chris Myers Conference co-chair and Faculty in Graphic Design The University of the Arts 619 South 10th Street Philadelphia, PA 19147 t: 215.551.5110 e: [email protected] Dean Stephen Tarantal Dean College of Art and Design The University of the Arts 320 South Broad Street Philadelphia, PA 19102 t: 215.717.6120 e: [email protected] Hear Say : 2 contents 2contact information 5conference description 6agenda 8speakers 11 workgroups 22hotel information 23transportation 25registration form Hear Say : 3 Basic Skills Criticism and History Design Education Digital Transformation Plenary Sessions Generalist versus Specialist Interdisciplinary Education K–12 Design Initiatives Sustainability Research Social Action The University of the Arts is hosting the Association of Independent Colleges of Art and Design’s Fall 2002 conference, which will focus on design education. The discussion topics were determined by a poll of the A I CAD member schools. The diversity of the selected design topics suggested a conference structure comprised of ten breakout sessions (groups of ten to fifteen participants) scheduled simultane- ously throughout the conference, with multiple plenary session reports to keep the entire conference apprised of the course of the discussions. The unique format of the conference encourages the participants to register in advance for the topic of their choice. The registration form contains specific instructions for indicating topic preference. The goal of this conference structure is to foster in-depth discussion among professional educators with mutual concerns, who are interested in a participatory, not a passive, experience. The discussion groups and follow-up elect- ronic conversations after the conference are designed to engender new possibilities for networks. A moderator, selected by the planning committee, will organize and lead each breakout group. Two advocates in each workgroup will address their respective topic from distinct perspectives. We expect each breakout group will be highly interactive with substantive discussions resulting in published conference proceedings. The conference proceedings are projected to be an “intellectual census” of contempo- rary design education, a springboard for curriculum development, and a reference for the continuing evolution of accreditation standards of academic programs. The breakout discussions will continue through a period of moderated electronic conversation, and with the help of a designated editorial staff, the final proceedings will be distributed to all participants in the Spring of . By incorpo- rating continued participation beyond the conference, it is hoped that the bonds, established through conference and post-conference electronic conversation, will continue to develop into on-going professional associations and project collaborations in the future. Though these intimately-scaled conversations are meant to be the core of the conference, the event will also feature unique presentations which will serve as interludes. These speakers will come from fields outside of the established design professions, providing connections to design and expanded applications of design methodologies. Hear Say : 5 Agenda November 7, 2002 Thursday evening Opening Events 4:00 pm – 7:00 pm Registration 4:00 pm – 5:30 pm Pre-conference organizational briefing: moderators and conference staff 6:00 pm – 7:30 pm Dinner 8:00 pm – 9:30 pm Keynote Speaker Steven Johnson Writer and technology commentator, New York City November 8, 2002 Friday morning: Session I 8:00 am – 9:00 am Breakfast and coffee 9:00 am – 9:30 am Welcome 9:30 am – 12:00 pm Workgroup session I Moderators’ introduction to the workgroup process. Presentation of the advocates’ viewpoints. Identification of key issues, problems, questions, or debates. Develop report for the plenary session. 12:00 pm – 1:30 pm First progress reports from the workgroups. 1:30 pm – 2:30 pm Lunch Opportunities for further interaction. Hear Say : 6 Friday afternoon: Session II 2:30 pm – 3:30 pm : Michael Moschen A “millennium artist” and MacArthur fellow 3:30 pm – 5:30 pm Workgroup session II Strategize short and/or long term goals and appropriate actions. Identify tactics and a format (i.e. manifesto, syllabus, legislation, website, etc.) for group’s ideas. Assign roles and subgroups, if necessary. Draft content for presentation to plenary session. 6:00 pm – 7:30 pm : Cocktails Workgroup presentations in an open environment. November 9, 2002 Saturday morning: Session III 8:00 am – 9:00 am Breakfast and coffee 9:00 am – 9:30 am Announcements 9:30 am – 10:30 am : Johnny Irizarry Artist, educator, and community builder, Philadelphia. 10:30 am – 12:30 pm Workgroup session III Develop strategy for sustaining the group’s agenda. Distribute responsibilities, roles, and contact information. Create protocol for further contact and action. 1:00 pm – 2:00 pm Lunch 2:00 pm – 3:00 pm : Closing session Reports on the objective and strategies for maintaining dialogue. Final remarks and closing ceremonies. 3:00 pm – 4:30 pm Open meeting Moderators, editorial staff, and interested participants. Planning for post-conference publishing. Hear Say : 7 The three presentations that will help shape HearSay offer perspectives on design that are not typically part of the conversation. Each represents a node on a more expansive design network. For Steven Johnson, design is a matrix through which he discerns organization and perceives pattern differently. For Michael Moschen, design is a means beyond the familiar and toward something startling. And for Johnny Irizarry, design is a mechanism to create and shape community access and opportunity. It is our hope that these original voices will expand our own understanding of how design connects to and transforms our world. Steven Johnson Steven Johnson is the author of Emergence: Keynote The Connected Lives of Ants, Brains, Cities, Speaker and Software (Scribner), acclaimed as one of the best books of by Esquire, The Village Voice, Amazon.com, and Discover Magazine. The UK Guardian called Emergence “intelligent, witty and tremendously thought-provoking,” and it was named as a finalist for the Helen Bernstein Award for Excellence in Journalism. Johnson was also cofounder and editor-in-chief of FEED, the pioneering online magazine, as well as a co-creator of the Webby-award-winning community site, Plastic.com. He was named by Newsweek as one of the “ People Who Matter Most on the Internet.” Johnson’s writing has appeared in The New Yorker, Wired, Lingua Franca, Harper’s, and the London Guardian, as well as on the op-ed pages of The New York Times and The Wall Street Journal. He has made numerous television and radio appearances as a technology commentator, including ABC World News Tonight, Charlie Rose, and NPR. The New York Times’ Michiko Kakutani called his first book, Interface Culture, “one of the most thoughtful, literate studies yet published on the cultural impact of recent technological change.” Johnson lives in Manhattan’s West Village with his wife and son. Michael Moschen Michael Moschen has performed with the Big Apple Circus, Lotte Goslar’s Pantomime Circus and with Bill Irwin in Not Quite/ New York and The Courtroom. He has been featured at theatre and dance festivals in Hong Kong, Perth, Edinburgh, Barcelona, and Spoleto USA with Fred Garbo and Bob Berky in the Obie Award winning, Foolsfire. Mr. Moschen collaborated with Mr. Berky in the creation of The Alchemedians which was presented Off-Broadway in and has toured throughout North and South America. In he created and performed Michael Moschen in Motion at the Brooklyn Academy of Music’s Next Wave Festival. He also has performed as part of the Serious Fun Festival at Lincoln Center. Movie credits include Hair and Annie. Mr. Moschen created, choreographed and performed with crystal balls as actor David Bowie’s hands in the Jim Henson film Labyrinth.